The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently–but how do you really capitalize on that?,In “11 Rules for Creating Value in the Social Era,” the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear–but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.,This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality–they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.,The strategies of the Industrial Era–or even the Information Age–will not be enough for the Social Era. Read “11 Rules for Creating Value in the Social Era” to get ready to meet the challenges of this new age and thrive
An innovation expert illuminates why your power to make a difference is no longer bound by your status,If you’re like most people, you wish you had the ability to make a difference, but you don’t have the credentials, or a seat at the table, can’t get past the gatekeepers, and aren’t high enough in any hierarchy to get your ideas heard.,In The Power of Onlyness, Nilofer Merchant, one of the world’s top-ranked business thinkers, reveals that, in fact, we have now reached an unprecedented moment of opportunity for your ideas to “make a dent” on the world. Now that the Internet has liberated ideas to spread through networks instead of hierarchies, power is no longer determined by your status, but by “onlyness”–that spot in the world only you stand in, a function of your distinct history and experiences, visions and hopes. If you build upon your signature ingredient of purpose and connect with those who are equally passionate, you have a lever by which to move the world.,This new ability is already within your grasp, but to command it, you need to know how to meaningfully mobilize others around your ideas. Through inspirational and instructive stories, Merchant reveals proven strategies to unleash the centrifugal force of a new idea, no matter how weird or wild it may seem.,Imagine how much better the world could be if every idea could have its shot, not just the ones that come from expected people and places. Which long-intractable problems would we solve, what new levels of creativity would be unlocked, and who might innovate a breakthrough that could benefit ourselves, our communities, and especially our economy. This limitless potential of onlyness has already been recognized by Thinkers 50, the Oscars of management, which cited it one of the five ideas that will shape business for next twenty years.,Why do some individuals make scalable impact with their ideas, regardless of their power or status? The Power of Onlyness unravels this mystery for the first time so that anyone can make a dent. Even you.