“Bit Literacy” is essential reading for anyone who has experienced “digital overload”: the daily flood of e-mail, multiple todo lists, a cluttered desktop, documents in various file formats, and the constant distraction of cell phones and other devices. More than a quick fix or another “how-to” guide, the book offers an entirely new way of attaining productivity that users at any level of expertise can put into action right away. This is “bit literacy,” a method for working more productively in the digital age, with less stress. Mark Hurst – who has reached hundreds of thousands of readers through his Good Experience e-mail newsletter, Uncle Mark technology guides, thisisbroken.com, and other websites – has revealed the way to survive, and thrive, in the digital age: “Let the bits go.”
Why do companies so often fail to give customers what they want? “Customers Included” provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies – from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber – the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.