We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
Funny because it’s true. ??From the creator of the viral sensation “10 Tricks to Appear Smart in Meetings” (5+ million views and hundreds of thousands of shares) comes the must-have book you never knew you needed, ,. ??In it, you will learn how to appear smart in less than half the time it takes to actually learn anything.,You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they???re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.,Complete with illustrated tips, examples, and scenarios, , gives you actionable ways to use words like ???actionable,??? in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It???s all here.
Here are some of the most-loved poems in the English language, chosen not merely for their popularity, but for their literary quality as well. Dating from the Middle Ages to the 20th century, these splendid poems remain evergreen in their capacity to engage our minds and refresh our spirits.,Among them are Marlowe: “The Passionate Shepherd to His Love”; Shakespeare: “Sonnet XVIII” (“Shall I compare thee to a summer’s day?”); Donne: “Holy Sonnet X” (“Death, be not proud”); Marvell: “To His Coy Mistress”; Wordsworth: “I Wandered Lonely as a Cloud”; Shelley: “Ode to the West Wind”; Longfellow: “The Children’s Hour”; Poe: “The Raven”; Tennyson: “The Charge of the Light Brigade”; Whitman: “O Captain! My Captain!”; Dickinson: “This Is My Letter to the World”; Yeats: “When You Are Old”; Frost: “The Road Not Taken”; Millay: “First Fig.”,Works by many other poets ??? Milton, Blake, Burns, Coleridge, Byron, Keats, Emerson, the Brownings, Hardy, Housman, Kipling, Pound, and Auden among them ??? are included in this treasury, a perfect companion for quiet moments of reflection.
Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance.,Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today’s financial markets. Now, in ,, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy’s “sexcapades” to Jesse Livermore’s suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers — some you already know, some you will feel you know, and some you may not have previously discovered — whose experiences will undoubtedly enhance your understanding of the markets.,With a few pages dedicated to each person, , quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.
The , best-selling sequel to ,???,Like the “funny, brilliant, bawdy” (,) , this book???s many stories???some funny, others intensely moving???display Richard P. Feynman???s unquenchable thirst for adventure and unparalleled ability to recount important moments from his life.,Here we meet Feynman???s first wife, Arlene, who taught him of love???s irreducible mystery as she lay dying in a hospital bed while he worked on the atomic bomb at nearby Los Alamos. We listen to the fascinating narrative of the investigation into the space shuttle ,???s explosion in 1986 and relive the moment when Feynman revealed the disaster???s cause through an elegant experiment: dropping a ring of rubber into a glass of cold water and pulling it out, misshapen. In , one of the greatest physicists of the twentieth century lets us see the man behind the genius.
In this groundbreaking work of science, history, and archaeology, Charles C. Mann radically alters our understanding of the Americas before the arrival of Columbus in 1492.,Contrary to what so many Americans learn in school, the pre-Columbian Indians were not sparsely settled in a pristine wilderness; rather, there were huge numbers of Indians who actively molded and influenced the land around them. The astonishing Aztec capital of Tenochtitlan had running water and immaculately clean streets, and was larger than any contemporary European city. Mexican cultures created corn in a specialized breeding process that it has been called man???s first feat of genetic engineering. Indeed, Indians were not living lightly on the land but were landscaping and manipulating their world in ways that we are only now beginning to understand. Challenging and surprising, this a transformative new look at a rich and fascinating world we only thought we knew.
What do major artists consider their best-kept secret? What is regarded as confidential knowledge among the key players of the global art market? In 100 Secrets of the Art World, the most powerful international individuals share their insights.,Edited by Thomas Girst and Magnus Resch (author of the bestselling Management of Art Galleries), this indispensable and fun guide to contemporary art contains exclusive anecdotes, advice and personal stories from artists, museum directors, gallerists, auction house insiders, collectors and many more. Contributors include Jeff Koons, Zaha Hadid, Marina Abramovic, ??lafur El??asson and John Baldessari, as well as directors and curators from the Centre Pompidou, the Guggenheim, The Metropolitan Museum of Art, The Museum of Modern Art, Tate Modern, the Nationalgalerie and elsewhere, including Philip Tinari, Hans Neuendorf, Matthew Slotover, Hans Ulrich Obrist, Daniel Birnbaum, Klaus Biesenbach, Jeffrey Deitch, Larry Gagosian, Alexandra Munroe and others.,Thoughtful and often critical entries make this informative publication an entertaining read for anyone interested in contemporary art.,Thomas Girst is an art historian and the worldwide Head of Cultural Engagement at the BMW Group. His most recent publications include The Duchamp Dictionary (2014) and Art, Literature, and the Japanese American Internment (2015).,Magnus Resch is an author, art entrepreneur and lecturer. His most recent publications include the Art Collector Report (2015) and the bestseller Management of Art Galleries (2015).
There will come a time when people decide you???ve had enough of your grief, and they???ll try to take it away from you.,Bad art is from no one to no one.,Am I happy? Damned if I know, but give me a few minutes and I???ll tell you whether you are.,Thank heaven I don???t have my friends??? problems. But sometimes I notice an expression on one of their faces that I recognize as secret gratitude.,I read sad stories to inoculate myself against grief. I watch action movies to identify with the quick-witted heroes. Both the same fantasy: I???ll escape the worst of it.,???from 300 Arguments,300 Arguments, a foray into the frontier of contemporary nonfiction writing, is at first glance a group of unrelated aphorisms. But, as in the work of David Markson, the pieces reveal themselves as a masterful arrangement that steadily gathers power. Manguso???s arguments about desire, ambition, relationships, and failure are pithy, unsentimental, and defiant, and they add up to an unexpected and renegade wisdom literature.
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Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.,The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.,Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
| Recommended By | |
|---|---|
| Published By |
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.,The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.,Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
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