We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
13 Secrets for Speaking Fluent Japanese presents tested shortcuts for Japanese language acquisition. Identifying two groups of people who actively and effectively study Japanese to the point of fluency –successful non-native learners and Japanese children –Giles Murray has collected from both groups the most rewarding and universal techniques which can be put to immediate use by both beginner and advanced students of Japanese.,This book is designed for people who have tried orthodox textbooks and failed, people who know a little Japanese but don’t have the necessary time or motivation to make the transition to more serious textbooks, and people seeking to increase fluency using ability already acquired. It introduces new strategies for thinking, speaking and memorizing Japanese quickly, efficiently and independently. Used in tandem with a mainstream textbook, these strategies will enable any student to apply what they have learned in the classroom to real-life situations, and to speak without hesitation in natural and fluent Japanese.,With lively and entertaining commentaries, striking illustrations, two Japanese manga –including a six-page extract from Osamu Tezuka’s famous Blackjack series–brainteasing puzzles, and genuinely useful example sentences, 13 Secrets offers a unique and exciting alternative to all students of Japanese.
A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest.,???,In the fall of 2019, frustrated with the obvious inaction of politicians and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda moved to Washington, D.C., to lead weekly climate change demonstrations on Capitol Hill. On October 11, she launched Fire Drill Fridays, and has since led thousands of people in nonviolent civil disobedience, risking arrest to protest for action. In ,, Fonda weaves her deeply personal journey as an activist alongside conversations with and speeches by leading climate scientists and inspiring community organizers, and dives deep into the issues, such as water, migration, and human rights, to emphasize what is at stake. Most significantly, Fonda equips us all with the tools we need to join her in protest, so that everyone can work to combat the climate crisis.,No stranger to protest, Fonda’s life has been famously shaped by activism. And now she is once again galvanizing the public to take to the streets. Many are already aware of the looming disaster of climate change and realize that a moral responsibility rests on our shoulders. In 2019, we saw atmospheric concentrations of greenhouse gases hit the highest level ever recorded in human history, and our window of opportunity to act is quickly closing. We are facing a climate crisis, but we’re also facing an empathy crisis and an inequality crisis; the surge of protests over police violence against black Americans has once again highlighted the links between racism and environmental degradation in our country. It isn’t only earth’s life-support systems that are unraveling. So too is our social fabric. This is going to take an all-out war on drilling and fracking and deregulation and racism and misogyny and colonialism and despair all at the same time.,As Annie Leonard, executive director of Greenpeace USA and Fonda’s partner in developing Fire Drill Fridays, has declared, “Change is inevitable; by design, or by disaster.” Together, we can commandeer change for the positive–but it will require collective actions taken by social movements on an unprecedented scale. The problems we face now require every one of us to join the fight. The fight for not only our immediate future, but for the future of generations to come.,100% of the author’s net proceeds from ,? will go to Greenpeace
On 3/8/1421, the largest fleet the world had ever seen set sail from China. Its mission was “to proceed all the way to the ends of the earth to collect tribute from the barbarians beyond the seas” & unite the whole world in Confucian harmony. When it returned in 10/1423, the emperor had fallen, leaving China in political & economic chaos. The great ships were left to rot at their moorings. Most records of their journeys were destroyed. Lost in China’s long, self-imposed isolation that followed was the knowledge that Chinese ships had reached America 70 years before Columbus & had circumnavigated the globe a century before Magellan. Also concealed was how the Chinese colonized America before the Europeans & transplanted in America & other countries the principal economic crops that have fed & clothed the world.,Unveiling incontrovertible evidence of these astonishing voyages, “1421” rewrites our understanding of history. Our knowledge of world exploration as it’s been commonly accepted for centuries must now be reconceived due to this landmark work of historical investigation.
The , best-selling sequel to ,???,Like the “funny, brilliant, bawdy” (,) , this book???s many stories???some funny, others intensely moving???display Richard P. Feynman???s unquenchable thirst for adventure and unparalleled ability to recount important moments from his life.,Here we meet Feynman???s first wife, Arlene, who taught him of love???s irreducible mystery as she lay dying in a hospital bed while he worked on the atomic bomb at nearby Los Alamos. We listen to the fascinating narrative of the investigation into the space shuttle ,???s explosion in 1986 and relive the moment when Feynman revealed the disaster???s cause through an elegant experiment: dropping a ring of rubber into a glass of cold water and pulling it out, misshapen. In , one of the greatest physicists of the twentieth century lets us see the man behind the genius.
In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today???s most pressing issues.,???Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.??????Bill Gates, The New York Times Book Review,How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?,Yuval Noah Harari???s 21 Lessons for the 21st Century is a probing and visionary investigation into today???s most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.,In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis?,Harari???s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.,???If there were such a thing as a required instruction manual for politicians and thought leaders, Israeli historian Yuval Noah Harari???s 21 Lessons for the 21st Century would deserve serious consideration. In this collection of provocative essays, Harari . . . tackles a daunting array of issues, endeavoring to answer a persistent question: ???What is happening in the world today, and what is the deep meaning of these events??????????BookPage (top pick)
Spanning disciplines from biology to cosmology, chemistry to psychology to physics, Michael Brooks thrillingly captures the excitement of scientific discovery. Science???s best-kept secret is this: even today, there are experimental results that the most brilliant scientists cannot explain. In the past, similar ???anomalies??? have revolutionized our world. If history is any precedent, we should look to today???s inexplicable results to forecast the future of science. Michael Brooks heads to the scientific frontier to confront thirteen modern-day anomalies and what they might reveal about tomorrow???s breakthroughs.
Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do.,Chris Guillebeau, self-employment guru, author of ,, and creator of the popular , podcast, presents a collection of the top hundred side-gig case studies from both his podcast and his personal files, featuring jewelry makers, website founders, food truck bakers, and more. With inspiring anecdotes alongside bullet-point takeaways, this playbook will not only inspire you to follow in these innovators’ entrepreneurial footsteps but also achieve similar business success. From identifying underserved markets to crafting unique products and services that spring from your passions, you’ll soon be making money on the side while living your best life.
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.,Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?,In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police.,Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”-filtering the very few factors that matter from an overwhelming number of variables.
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.,Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?,In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police.,Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”-filtering the very few factors that matter from an overwhelming number of variables.
