An updated and expanded edition of a classic book on 20th-century graphic design.,surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples???more than two hundred of which are in color???the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.,This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field???s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.
Sydney Jary MC (24 May 1924 – 5 August 2019) was a British Army officer who was a platoon commander during WW2. He was awarded a Military Cross and, after the war, wrote a book about his experiences that became a recommended text on several military academy reading lists including that of the Royal Military Academy Sandhurst.
Funny because it’s true. ??From the creator of the viral sensation “10 Tricks to Appear Smart in Meetings” (5+ million views and hundreds of thousands of shares) comes the must-have book you never knew you needed, ,. ??In it, you will learn how to appear smart in less than half the time it takes to actually learn anything.,You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they???re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.,Complete with illustrated tips, examples, and scenarios, , gives you actionable ways to use words like ???actionable,??? in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It???s all here.
A hands-on, practical survival guide from retired Navy SEAL Clint Emerson???adapted for civilians from actual special forces operations???to eluding pursuers, evading capture, and surviving any dangerous situation.,In today???s increasingly dangerous world, threats to your personal safety are everywhere. From acts of terror to mass shootings, and from the unseen (and sometimes virtual) matrix of everyday crime, danger is no longer confined to dark alleys or unstable regions. Potentially life-threatening circumstances can arise anywhere, anytime, and Clint Emerson???former Navy SEAL???wants you to be prepared.,contains proven self-defense skills, evasion tactics, and immobilizing maneuvers???modified from the world of black ops???to help you take action in numerous ???worst case??? scenarios from escaping a locked trunk, to making an improvised Taser, to tricking facial recognition software. With easy-to-understand instructions and illustrations, Emerson outlines in detail many life-saving strategies and teaches you how to think and act like a member of the special forces.,This complete course in survival teaches you how to prevent tracking, evade a kidnapping, elude an active shooter, rappel down the side of a building, immobilize a bad guy, protect yourself against cyber-criminals, and much more???all using low-tech to ???no-tech??? methods. Clear, detailed, and presented in an easy-to-understand and execute format, , is an invaluable resource. Because let???s face it, when danger is imminent, you don???t have time for complicated instructions.
Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do.,Chris Guillebeau, self-employment guru, author of ,, and creator of the popular , podcast, presents a collection of the top hundred side-gig case studies from both his podcast and his personal files, featuring jewelry makers, website founders, food truck bakers, and more. With inspiring anecdotes alongside bullet-point takeaways, this playbook will not only inspire you to follow in these innovators’ entrepreneurial footsteps but also achieve similar business success. From identifying underserved markets to crafting unique products and services that spring from your passions, you’ll soon be making money on the side while living your best life.
The 1 New York Times Bestseller.,”An enormously smart, clear-eyed, brave-hearted, and quite personal look at the benefits of meditation.”???Elizabeth Gilbert,Nightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable. Now revised with new material.,After having a nationally televised panic attack, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had propelled him through the ranks of a hypercompetitive business, but had also led him to make the profoundly stupid decisions that provoked his on-air freak-out.,Finally, Harris stumbled upon an effective way to rein in that voice, something he always assumed to be either impossible or useless: meditation, a tool that research suggests can do everything from lower your blood pressure to essentially rewire your brain. 10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America???s spiritual scene, and leaves them with a takeaway that could actually change their lives.
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
Humanity is on the cusp of an exciting longevity revolution. The first person to live to 150 years has probably already been born. What will your life look like when you live to be over 100? Will the world become overpopulated? How will living longer affect your finances, your family life, and your views on religion and the afterlife? In 100 Plus, futurist Sonia Arrison brings together over a decade of experience researching and writing about cutting-edge advances in science and technology to paint a vivid picture of a future that only recently seemed like science fiction, but is now very real. The first book to give readers a comprehensive understanding of how life-extending discoveries will change our social and economic worlds, 100 Plus is an illuminating and indispensable text that will help us navigate the thrilling journey of life beyond 100 years.
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The founder and president of PETA, Ingrid Newkirk, and bestselling author Gene Stone explore the wonders of animal life and offer tools for living more kindly toward them.,In the last few decades, a wealth of new information has emerged about who animals are???intelligent, aware, and empathetic. Studies show that animals are astounding beings with intelligence, emotions, intricate communications networks, and myriad abilities. In ,, Ingrid Newkirk and Gene Stone present these findings in a concise and awe-inspiring way, detailing a range of surprising discoveries: that geese fall in love and stay with a partner for life, that fish ???sing??? underwater, and that elephants use their trunks to send subsonic signals, alerting other herds to danger miles away.,Newkirk and Stone pair their tour of the astounding lives of animals with a guide to the exciting new tools that allow humans to avoid using or abusing animals as we once did. They show readers what they can do in their everyday lives to ensure that the animal world is protected from needless harm. Whether it???s medicine, product testing, entertainment, clothing, or food, there are now better options to all the uses animals once served in human life. We can substitute warmer, lighter faux fleece for wool, choose vegan versions of everything from shrimp to sausage and milk to marshmallows, reap the benefits of medical research that no longer requires monkeys to be caged in laboratories, and scrap captive orca exhibits and elephant rides for virtual reality and animatronics.,is a fascinating study of why our fellow living beings deserve our respect, and moreover, the steps every reader can take to put this new understanding into action.
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The founder and president of PETA, Ingrid Newkirk, and bestselling author Gene Stone explore the wonders of animal life and offer tools for living more kindly toward them.,In the last few decades, a wealth of new information has emerged about who animals are???intelligent, aware, and empathetic. Studies show that animals are astounding beings with intelligence, emotions, intricate communications networks, and myriad abilities. In ,, Ingrid Newkirk and Gene Stone present these findings in a concise and awe-inspiring way, detailing a range of surprising discoveries: that geese fall in love and stay with a partner for life, that fish ???sing??? underwater, and that elephants use their trunks to send subsonic signals, alerting other herds to danger miles away.,Newkirk and Stone pair their tour of the astounding lives of animals with a guide to the exciting new tools that allow humans to avoid using or abusing animals as we once did. They show readers what they can do in their everyday lives to ensure that the animal world is protected from needless harm. Whether it???s medicine, product testing, entertainment, clothing, or food, there are now better options to all the uses animals once served in human life. We can substitute warmer, lighter faux fleece for wool, choose vegan versions of everything from shrimp to sausage and milk to marshmallows, reap the benefits of medical research that no longer requires monkeys to be caged in laboratories, and scrap captive orca exhibits and elephant rides for virtual reality and animatronics.,is a fascinating study of why our fellow living beings deserve our respect, and moreover, the steps every reader can take to put this new understanding into action.
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