We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
One of the most famous science books of our time, the phenomenal national bestseller that “buzzes with energy, anecdote and life. It almost makes you want to become a physicist” (Science Digest).,Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that ???can shatter the stereotype of the stuffy scientist??? (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets???and much more of an eyebrow-raising nature. In his stories, Feynman???s life shines through in all its eccentric glory???a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.
On 3/8/1421, the largest fleet the world had ever seen set sail from China. Its mission was “to proceed all the way to the ends of the earth to collect tribute from the barbarians beyond the seas” & unite the whole world in Confucian harmony. When it returned in 10/1423, the emperor had fallen, leaving China in political & economic chaos. The great ships were left to rot at their moorings. Most records of their journeys were destroyed. Lost in China’s long, self-imposed isolation that followed was the knowledge that Chinese ships had reached America 70 years before Columbus & had circumnavigated the globe a century before Magellan. Also concealed was how the Chinese colonized America before the Europeans & transplanted in America & other countries the principal economic crops that have fed & clothed the world.,Unveiling incontrovertible evidence of these astonishing voyages, “1421” rewrites our understanding of history. Our knowledge of world exploration as it’s been commonly accepted for centuries must now be reconceived due to this landmark work of historical investigation.
A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest.,???,In the fall of 2019, frustrated with the obvious inaction of politicians and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda moved to Washington, D.C., to lead weekly climate change demonstrations on Capitol Hill. On October 11, she launched Fire Drill Fridays, and has since led thousands of people in nonviolent civil disobedience, risking arrest to protest for action. In ,, Fonda weaves her deeply personal journey as an activist alongside conversations with and speeches by leading climate scientists and inspiring community organizers, and dives deep into the issues, such as water, migration, and human rights, to emphasize what is at stake. Most significantly, Fonda equips us all with the tools we need to join her in protest, so that everyone can work to combat the climate crisis.,No stranger to protest, Fonda’s life has been famously shaped by activism. And now she is once again galvanizing the public to take to the streets. Many are already aware of the looming disaster of climate change and realize that a moral responsibility rests on our shoulders. In 2019, we saw atmospheric concentrations of greenhouse gases hit the highest level ever recorded in human history, and our window of opportunity to act is quickly closing. We are facing a climate crisis, but we’re also facing an empathy crisis and an inequality crisis; the surge of protests over police violence against black Americans has once again highlighted the links between racism and environmental degradation in our country. It isn’t only earth’s life-support systems that are unraveling. So too is our social fabric. This is going to take an all-out war on drilling and fracking and deregulation and racism and misogyny and colonialism and despair all at the same time.,As Annie Leonard, executive director of Greenpeace USA and Fonda’s partner in developing Fire Drill Fridays, has declared, “Change is inevitable; by design, or by disaster.” Together, we can commandeer change for the positive–but it will require collective actions taken by social movements on an unprecedented scale. The problems we face now require every one of us to join the fight. The fight for not only our immediate future, but for the future of generations to come.,100% of the author’s net proceeds from ,? will go to Greenpeace
The , best-selling sequel to ,???,Like the “funny, brilliant, bawdy” (,) , this book???s many stories???some funny, others intensely moving???display Richard P. Feynman???s unquenchable thirst for adventure and unparalleled ability to recount important moments from his life.,Here we meet Feynman???s first wife, Arlene, who taught him of love???s irreducible mystery as she lay dying in a hospital bed while he worked on the atomic bomb at nearby Los Alamos. We listen to the fascinating narrative of the investigation into the space shuttle ,???s explosion in 1986 and relive the moment when Feynman revealed the disaster???s cause through an elegant experiment: dropping a ring of rubber into a glass of cold water and pulling it out, misshapen. In , one of the greatest physicists of the twentieth century lets us see the man behind the genius.
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.,Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.,What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.,???, shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.
In this groundbreaking work of science, history, and archaeology, Charles C. Mann radically alters our understanding of the Americas before the arrival of Columbus in 1492.,Contrary to what so many Americans learn in school, the pre-Columbian Indians were not sparsely settled in a pristine wilderness; rather, there were huge numbers of Indians who actively molded and influenced the land around them. The astonishing Aztec capital of Tenochtitlan had running water and immaculately clean streets, and was larger than any contemporary European city. Mexican cultures created corn in a specialized breeding process that it has been called man???s first feat of genetic engineering. Indeed, Indians were not living lightly on the land but were landscaping and manipulating their world in ways that we are only now beginning to understand. Challenging and surprising, this a transformative new look at a rich and fascinating world we only thought we knew.
Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance.,Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today’s financial markets. Now, in ,, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy’s “sexcapades” to Jesse Livermore’s suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers — some you already know, some you will feel you know, and some you may not have previously discovered — whose experiences will undoubtedly enhance your understanding of the markets.,With a few pages dedicated to each person, , quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.
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Traces the life and career of the enigmatic former CEO of Intel, drawing on private papers and interviews with his closest friends and associates to discuss such topics as the persecution he survived as a Jewish Hungarian in the 1930s, his relationships with such figures as Gordon Moore and Robert Noyce, and his management talents.
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| Published By |
Traces the life and career of the enigmatic former CEO of Intel, drawing on private papers and interviews with his closest friends and associates to discuss such topics as the persecution he survived as a Jewish Hungarian in the 1930s, his relationships with such figures as Gordon Moore and Robert Noyce, and his management talents.
