We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
Humanity is on the cusp of an exciting longevity revolution. The first person to live to 150 years has probably already been born. What will your life look like when you live to be over 100? Will the world become overpopulated? How will living longer affect your finances, your family life, and your views on religion and the afterlife? In 100 Plus, futurist Sonia Arrison brings together over a decade of experience researching and writing about cutting-edge advances in science and technology to paint a vivid picture of a future that only recently seemed like science fiction, but is now very real. The first book to give readers a comprehensive understanding of how life-extending discoveries will change our social and economic worlds, 100 Plus is an illuminating and indispensable text that will help us navigate the thrilling journey of life beyond 100 years.
The remarkable tale of six brothers growing up in the ???50s and ???60s as their father???a highly respected Mayo Clinic surgeon???slowly goes insane.,Author Luke Longstreet Sullivan has a simple way of describing his new memoir: ???It???s like , . . . only funnier.??? , tells the astonishing story of Sullivan???s father and his descent from one of the world???s top orthopedic surgeons at the Mayo Clinic to a man who is increasingly abusive, alcoholic, and insane, ultimately dying alone on the floor of a Georgia motel room. For his wife and six sons, the years prior to his death were characterized by turmoil, anger, and family dysfunction; but somehow they were also a time of real happiness for Sullivan and his brothers, full of dark humor and much laughter.,Through the 1950s and 1960s, the six brothers had a wildly fun and thoroughly dysfunctional childhood living in a forbidding thirty-room mansion, known as the Millstone, on the outskirts of Rochester, Minnesota. The many rooms of the immense home, as well as their mother???s loving protection, allowed the Sullivan brothers to grow up as normal, mischievous boys. Against a backdrop of the times???the Cold War, the Cuban Missile Crisis, fallout shelters, JFK???s assassination, and the Beatles???the cracks in their home life and their father???s psyche continue to widen. When their mother decides to leave the Millstone and move the family across town, the Sullivan boys are able to find solace in each other and in rock ???n??? roll.,As , , follows the story of the Sullivan family???at times grim, at others poignant???a wonderful, dark humor lifts the narrative. Tragic, funny, and powerfully evocative of the 1950s and 1960s, , is a tale of public success and private dysfunction, personal and familial resilience, and the strange power of humor to give refuge when it is needed most, even if it can???t always provide the answers.
In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today???s most pressing issues.,???Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.??????Bill Gates, The New York Times Book Review,How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?,Yuval Noah Harari???s 21 Lessons for the 21st Century is a probing and visionary investigation into today???s most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.,In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis?,Harari???s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.,???If there were such a thing as a required instruction manual for politicians and thought leaders, Israeli historian Yuval Noah Harari???s 21 Lessons for the 21st Century would deserve serious consideration. In this collection of provocative essays, Harari . . . tackles a daunting array of issues, endeavoring to answer a persistent question: ???What is happening in the world today, and what is the deep meaning of these events??????????BookPage (top pick)
In the New York Times bestseller that the Washington Post called ???Lean In for misfits,??? Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.,Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school???a job she???d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.,Flash forward to today, and she???s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she???s written GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.,GIRLBOSS proves that being successful isn???t about where you went to college or how popular you were in high school. It???s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.
On 3/8/1421, the largest fleet the world had ever seen set sail from China. Its mission was “to proceed all the way to the ends of the earth to collect tribute from the barbarians beyond the seas” & unite the whole world in Confucian harmony. When it returned in 10/1423, the emperor had fallen, leaving China in political & economic chaos. The great ships were left to rot at their moorings. Most records of their journeys were destroyed. Lost in China’s long, self-imposed isolation that followed was the knowledge that Chinese ships had reached America 70 years before Columbus & had circumnavigated the globe a century before Magellan. Also concealed was how the Chinese colonized America before the Europeans & transplanted in America & other countries the principal economic crops that have fed & clothed the world.,Unveiling incontrovertible evidence of these astonishing voyages, “1421” rewrites our understanding of history. Our knowledge of world exploration as it’s been commonly accepted for centuries must now be reconceived due to this landmark work of historical investigation.
Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance.,Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today’s financial markets. Now, in ,, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy’s “sexcapades” to Jesse Livermore’s suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers — some you already know, some you will feel you know, and some you may not have previously discovered — whose experiences will undoubtedly enhance your understanding of the markets.,With a few pages dedicated to each person, , quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.
Funny because it’s true. ??From the creator of the viral sensation “10 Tricks to Appear Smart in Meetings” (5+ million views and hundreds of thousands of shares) comes the must-have book you never knew you needed, ,. ??In it, you will learn how to appear smart in less than half the time it takes to actually learn anything.,You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they???re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.,Complete with illustrated tips, examples, and scenarios, , gives you actionable ways to use words like ???actionable,??? in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It???s all here.
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This reference book, which has found wide use as a text, provides an answer to the needs of graduate physical mathematics students and their teachers. The present edition is a thorough revision of the first, including a new chapter entitled “Connections on Principle Fibre Bundles” which includes sections on holonomy, characteristic classes, invariant curvature integrals and problems on the geometry of gauge fields, monopoles, instantons, spin structure and spin connections. Many paragraphs have been rewritten, and examples and exercises added to ease the study of several chapters. The index includes over 130 entries.
| Recommended By | |
|---|---|
| Published By |
This reference book, which has found wide use as a text, provides an answer to the needs of graduate physical mathematics students and their teachers. The present edition is a thorough revision of the first, including a new chapter entitled “Connections on Principle Fibre Bundles” which includes sections on holonomy, characteristic classes, invariant curvature integrals and problems on the geometry of gauge fields, monopoles, instantons, spin structure and spin connections. Many paragraphs have been rewritten, and examples and exercises added to ease the study of several chapters. The index includes over 130 entries.
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