We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today???s most pressing issues.,???Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.??????Bill Gates, The New York Times Book Review,How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?,Yuval Noah Harari???s 21 Lessons for the 21st Century is a probing and visionary investigation into today???s most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.,In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis?,Harari???s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.,???If there were such a thing as a required instruction manual for politicians and thought leaders, Israeli historian Yuval Noah Harari???s 21 Lessons for the 21st Century would deserve serious consideration. In this collection of provocative essays, Harari . . . tackles a daunting array of issues, endeavoring to answer a persistent question: ???What is happening in the world today, and what is the deep meaning of these events??????????BookPage (top pick)
One of the most famous science books of our time, the phenomenal national bestseller that “buzzes with energy, anecdote and life. It almost makes you want to become a physicist” (Science Digest).,Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that ???can shatter the stereotype of the stuffy scientist??? (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets???and much more of an eyebrow-raising nature. In his stories, Feynman???s life shines through in all its eccentric glory???a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.
There will come a time when people decide you???ve had enough of your grief, and they???ll try to take it away from you.,Bad art is from no one to no one.,Am I happy? Damned if I know, but give me a few minutes and I???ll tell you whether you are.,Thank heaven I don???t have my friends??? problems. But sometimes I notice an expression on one of their faces that I recognize as secret gratitude.,I read sad stories to inoculate myself against grief. I watch action movies to identify with the quick-witted heroes. Both the same fantasy: I???ll escape the worst of it.,???from 300 Arguments,300 Arguments, a foray into the frontier of contemporary nonfiction writing, is at first glance a group of unrelated aphorisms. But, as in the work of David Markson, the pieces reveal themselves as a masterful arrangement that steadily gathers power. Manguso???s arguments about desire, ambition, relationships, and failure are pithy, unsentimental, and defiant, and they add up to an unexpected and renegade wisdom literature.
What do major artists consider their best-kept secret? What is regarded as confidential knowledge among the key players of the global art market? In 100 Secrets of the Art World, the most powerful international individuals share their insights.,Edited by Thomas Girst and Magnus Resch (author of the bestselling Management of Art Galleries), this indispensable and fun guide to contemporary art contains exclusive anecdotes, advice and personal stories from artists, museum directors, gallerists, auction house insiders, collectors and many more. Contributors include Jeff Koons, Zaha Hadid, Marina Abramovic, ??lafur El??asson and John Baldessari, as well as directors and curators from the Centre Pompidou, the Guggenheim, The Metropolitan Museum of Art, The Museum of Modern Art, Tate Modern, the Nationalgalerie and elsewhere, including Philip Tinari, Hans Neuendorf, Matthew Slotover, Hans Ulrich Obrist, Daniel Birnbaum, Klaus Biesenbach, Jeffrey Deitch, Larry Gagosian, Alexandra Munroe and others.,Thoughtful and often critical entries make this informative publication an entertaining read for anyone interested in contemporary art.,Thomas Girst is an art historian and the worldwide Head of Cultural Engagement at the BMW Group. His most recent publications include The Duchamp Dictionary (2014) and Art, Literature, and the Japanese American Internment (2015).,Magnus Resch is an author, art entrepreneur and lecturer. His most recent publications include the Art Collector Report (2015) and the bestseller Management of Art Galleries (2015).
In the New York Times bestseller that the Washington Post called ???Lean In for misfits,??? Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.,Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school???a job she???d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.,Flash forward to today, and she???s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she???s written GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.,GIRLBOSS proves that being successful isn???t about where you went to college or how popular you were in high school. It???s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.
On 3/8/1421, the largest fleet the world had ever seen set sail from China. Its mission was “to proceed all the way to the ends of the earth to collect tribute from the barbarians beyond the seas” & unite the whole world in Confucian harmony. When it returned in 10/1423, the emperor had fallen, leaving China in political & economic chaos. The great ships were left to rot at their moorings. Most records of their journeys were destroyed. Lost in China’s long, self-imposed isolation that followed was the knowledge that Chinese ships had reached America 70 years before Columbus & had circumnavigated the globe a century before Magellan. Also concealed was how the Chinese colonized America before the Europeans & transplanted in America & other countries the principal economic crops that have fed & clothed the world.,Unveiling incontrovertible evidence of these astonishing voyages, “1421” rewrites our understanding of history. Our knowledge of world exploration as it’s been commonly accepted for centuries must now be reconceived due to this landmark work of historical investigation.
In this groundbreaking work of science, history, and archaeology, Charles C. Mann radically alters our understanding of the Americas before the arrival of Columbus in 1492.,Contrary to what so many Americans learn in school, the pre-Columbian Indians were not sparsely settled in a pristine wilderness; rather, there were huge numbers of Indians who actively molded and influenced the land around them. The astonishing Aztec capital of Tenochtitlan had running water and immaculately clean streets, and was larger than any contemporary European city. Mexican cultures created corn in a specialized breeding process that it has been called man???s first feat of genetic engineering. Indeed, Indians were not living lightly on the land but were landscaping and manipulating their world in ways that we are only now beginning to understand. Challenging and surprising, this a transformative new look at a rich and fascinating world we only thought we knew.
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This reference book, which has found wide use as a text, provides an answer to the needs of graduate physical mathematics students and their teachers. The present edition is a thorough revision of the first, including a new chapter entitled “Connections on Principle Fibre Bundles” which includes sections on holonomy, characteristic classes, invariant curvature integrals and problems on the geometry of gauge fields, monopoles, instantons, spin structure and spin connections. Many paragraphs have been rewritten, and examples and exercises added to ease the study of several chapters. The index includes over 130 entries.
| Recommended By |
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This reference book, which has found wide use as a text, provides an answer to the needs of graduate physical mathematics students and their teachers. The present edition is a thorough revision of the first, including a new chapter entitled “Connections on Principle Fibre Bundles” which includes sections on holonomy, characteristic classes, invariant curvature integrals and problems on the geometry of gauge fields, monopoles, instantons, spin structure and spin connections. Many paragraphs have been rewritten, and examples and exercises added to ease the study of several chapters. The index includes over 130 entries.
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