We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
Celebrate the pleasure of reading and the thrill of discovering new titles in an extraordinary book that???s as compulsively readable, entertaining, surprising, and enlightening as the 1,000-plus titles it recommends.,Covering fiction, poetry, science and science fiction, memoir, travel writing, biography, children???s books, history, and more, ,ranges across cultures and through time to offer an eclectic collection of works that each deserve to come with the recommendation, You have to read this. But it???s not a proscriptive list of the ???great works??????rather, it???s a celebration of the glorious mosaic that is our literary heritage.,Flip it open to any page and be transfixed by a fresh take on a very favorite book. Or come across a title you always meant to read and never got around to. Or, like browsing in the best kind of bookshop, stumble on a completely unknown author and work, and feel that tingle of discovery. There are classics, of course, and unexpected treasures, too. Lists to help pick and choose, like Offbeat Escapes, or A Long Climb, but What a View. And its alphabetical arrangement by author assures that surprises await on almost every turn of the page, with Cormac McCarthy and , next to Robert McCloskey and , Alice Walker next to Izaac Walton. ,There are nuts and bolts, too???best editions to read, other books by the author, ???if you like this, you???ll like that??? recommendations , and an interesting endnote of adaptations where appropriate. Add it all up, and in fact there are more than six thousand titles by nearly four thousand authors mentioned???a life-changing list for a lifetime of reading.
13 Secrets for Speaking Fluent Japanese presents tested shortcuts for Japanese language acquisition. Identifying two groups of people who actively and effectively study Japanese to the point of fluency –successful non-native learners and Japanese children –Giles Murray has collected from both groups the most rewarding and universal techniques which can be put to immediate use by both beginner and advanced students of Japanese.,This book is designed for people who have tried orthodox textbooks and failed, people who know a little Japanese but don’t have the necessary time or motivation to make the transition to more serious textbooks, and people seeking to increase fluency using ability already acquired. It introduces new strategies for thinking, speaking and memorizing Japanese quickly, efficiently and independently. Used in tandem with a mainstream textbook, these strategies will enable any student to apply what they have learned in the classroom to real-life situations, and to speak without hesitation in natural and fluent Japanese.,With lively and entertaining commentaries, striking illustrations, two Japanese manga –including a six-page extract from Osamu Tezuka’s famous Blackjack series–brainteasing puzzles, and genuinely useful example sentences, 13 Secrets offers a unique and exciting alternative to all students of Japanese.
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.,Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.,What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.,???, shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.
In this groundbreaking work of science, history, and archaeology, Charles C. Mann radically alters our understanding of the Americas before the arrival of Columbus in 1492.,Contrary to what so many Americans learn in school, the pre-Columbian Indians were not sparsely settled in a pristine wilderness; rather, there were huge numbers of Indians who actively molded and influenced the land around them. The astonishing Aztec capital of Tenochtitlan had running water and immaculately clean streets, and was larger than any contemporary European city. Mexican cultures created corn in a specialized breeding process that it has been called man???s first feat of genetic engineering. Indeed, Indians were not living lightly on the land but were landscaping and manipulating their world in ways that we are only now beginning to understand. Challenging and surprising, this a transformative new look at a rich and fascinating world we only thought we knew.
Sydney Jary MC (24 May 1924 – 5 August 2019) was a British Army officer who was a platoon commander during WW2. He was awarded a Military Cross and, after the war, wrote a book about his experiences that became a recommended text on several military academy reading lists including that of the Royal Military Academy Sandhurst.
An updated and expanded edition of a classic book on 20th-century graphic design.,surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples???more than two hundred of which are in color???the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.,This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field???s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.
A hands-on, practical survival guide from retired Navy SEAL Clint Emerson???adapted for civilians from actual special forces operations???to eluding pursuers, evading capture, and surviving any dangerous situation.,In today???s increasingly dangerous world, threats to your personal safety are everywhere. From acts of terror to mass shootings, and from the unseen (and sometimes virtual) matrix of everyday crime, danger is no longer confined to dark alleys or unstable regions. Potentially life-threatening circumstances can arise anywhere, anytime, and Clint Emerson???former Navy SEAL???wants you to be prepared.,contains proven self-defense skills, evasion tactics, and immobilizing maneuvers???modified from the world of black ops???to help you take action in numerous ???worst case??? scenarios from escaping a locked trunk, to making an improvised Taser, to tricking facial recognition software. With easy-to-understand instructions and illustrations, Emerson outlines in detail many life-saving strategies and teaches you how to think and act like a member of the special forces.,This complete course in survival teaches you how to prevent tracking, evade a kidnapping, elude an active shooter, rappel down the side of a building, immobilize a bad guy, protect yourself against cyber-criminals, and much more???all using low-tech to ???no-tech??? methods. Clear, detailed, and presented in an easy-to-understand and execute format, , is an invaluable resource. Because let???s face it, when danger is imminent, you don???t have time for complicated instructions.
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Gauge theory is now recognized as one of the most revolutionary discoveries in physics since the development of quantum mechanics. This primer explains how and why gauge theory has dramatically changed our view of the fundamental forces of nature. The text is designed for the non-specialist. A new, intuitive approach is used to make the ideas of gauge theory accessible to both scientists and students with only a background in quantum mechanics. Emphasis is placed on the physics rather than the formalism.
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| Published By |
Gauge theory is now recognized as one of the most revolutionary discoveries in physics since the development of quantum mechanics. This primer explains how and why gauge theory has dramatically changed our view of the fundamental forces of nature. The text is designed for the non-specialist. A new, intuitive approach is used to make the ideas of gauge theory accessible to both scientists and students with only a background in quantum mechanics. Emphasis is placed on the physics rather than the formalism.
