We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
An updated and expanded edition of a classic book on 20th-century graphic design.,surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples???more than two hundred of which are in color???the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.,This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field???s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.
The ultimate gift for the food lover. In the same way that , reinvented the travel book, , is a joyous, informative, dazzling, mouthwatering life list of the world???s best food. The long-awaited new book in the phenomenal 1,000 . . . Before You Die series, it???s the marriage of an irresistible subject with the perfect writer, Mimi Sheraton???award-winning cookbook author, grande dame of food journalism, and former restaurant critic for ,., fully delivers on the promise of its title, selecting from the best cuisines around the world (French, Italian, Chinese, of course, but also Senegalese, Lebanese, Mongolian, Peruvian, and many more)???the tastes, ingredients, dishes, and restaurants that every reader should experience and dream about, whether it???s dinner at Chicago???s Alinea or the perfect empanada. In more than 1,000 pages and over 550 full-color photographs, it celebrates haute and snack, comforting and exotic, hyper-local and the universally enjoyed: a Tuscan plate of Fritto Misto. Saffron Buns for breakfast in downtown Stockholm. Bird???s Nest Soup. A frozen Milky Way. Black truffles from Le P??rigord.,Mimi Sheraton is highly opinionated, and has a gift for supporting her recommendations with smart, sensuous descriptions???you can almost taste what she???s tasted. You???ll want to eat your way through the book (after searching first for what you have already tried, and comparing notes). Then, following the romance, the practical: where to taste the dish or find the ingredient, and where to go for the best recipes, websites included.
A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest.,???,In the fall of 2019, frustrated with the obvious inaction of politicians and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda moved to Washington, D.C., to lead weekly climate change demonstrations on Capitol Hill. On October 11, she launched Fire Drill Fridays, and has since led thousands of people in nonviolent civil disobedience, risking arrest to protest for action. In ,, Fonda weaves her deeply personal journey as an activist alongside conversations with and speeches by leading climate scientists and inspiring community organizers, and dives deep into the issues, such as water, migration, and human rights, to emphasize what is at stake. Most significantly, Fonda equips us all with the tools we need to join her in protest, so that everyone can work to combat the climate crisis.,No stranger to protest, Fonda’s life has been famously shaped by activism. And now she is once again galvanizing the public to take to the streets. Many are already aware of the looming disaster of climate change and realize that a moral responsibility rests on our shoulders. In 2019, we saw atmospheric concentrations of greenhouse gases hit the highest level ever recorded in human history, and our window of opportunity to act is quickly closing. We are facing a climate crisis, but we’re also facing an empathy crisis and an inequality crisis; the surge of protests over police violence against black Americans has once again highlighted the links between racism and environmental degradation in our country. It isn’t only earth’s life-support systems that are unraveling. So too is our social fabric. This is going to take an all-out war on drilling and fracking and deregulation and racism and misogyny and colonialism and despair all at the same time.,As Annie Leonard, executive director of Greenpeace USA and Fonda’s partner in developing Fire Drill Fridays, has declared, “Change is inevitable; by design, or by disaster.” Together, we can commandeer change for the positive–but it will require collective actions taken by social movements on an unprecedented scale. The problems we face now require every one of us to join the fight. The fight for not only our immediate future, but for the future of generations to come.,100% of the author’s net proceeds from ,? will go to Greenpeace
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently–but how do you really capitalize on that?,In “11 Rules for Creating Value in the Social Era,” the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear–but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.,This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality–they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.,The strategies of the Industrial Era–or even the Information Age–will not be enough for the Social Era. Read “11 Rules for Creating Value in the Social Era” to get ready to meet the challenges of this new age and thrive
On 3/8/1421, the largest fleet the world had ever seen set sail from China. Its mission was “to proceed all the way to the ends of the earth to collect tribute from the barbarians beyond the seas” & unite the whole world in Confucian harmony. When it returned in 10/1423, the emperor had fallen, leaving China in political & economic chaos. The great ships were left to rot at their moorings. Most records of their journeys were destroyed. Lost in China’s long, self-imposed isolation that followed was the knowledge that Chinese ships had reached America 70 years before Columbus & had circumnavigated the globe a century before Magellan. Also concealed was how the Chinese colonized America before the Europeans & transplanted in America & other countries the principal economic crops that have fed & clothed the world.,Unveiling incontrovertible evidence of these astonishing voyages, “1421” rewrites our understanding of history. Our knowledge of world exploration as it’s been commonly accepted for centuries must now be reconceived due to this landmark work of historical investigation.
Here are some of the most-loved poems in the English language, chosen not merely for their popularity, but for their literary quality as well. Dating from the Middle Ages to the 20th century, these splendid poems remain evergreen in their capacity to engage our minds and refresh our spirits.,Among them are Marlowe: “The Passionate Shepherd to His Love”; Shakespeare: “Sonnet XVIII” (“Shall I compare thee to a summer’s day?”); Donne: “Holy Sonnet X” (“Death, be not proud”); Marvell: “To His Coy Mistress”; Wordsworth: “I Wandered Lonely as a Cloud”; Shelley: “Ode to the West Wind”; Longfellow: “The Children’s Hour”; Poe: “The Raven”; Tennyson: “The Charge of the Light Brigade”; Whitman: “O Captain! My Captain!”; Dickinson: “This Is My Letter to the World”; Yeats: “When You Are Old”; Frost: “The Road Not Taken”; Millay: “First Fig.”,Works by many other poets ??? Milton, Blake, Burns, Coleridge, Byron, Keats, Emerson, the Brownings, Hardy, Housman, Kipling, Pound, and Auden among them ??? are included in this treasury, a perfect companion for quiet moments of reflection.
In this groundbreaking work of science, history, and archaeology, Charles C. Mann radically alters our understanding of the Americas before the arrival of Columbus in 1492.,Contrary to what so many Americans learn in school, the pre-Columbian Indians were not sparsely settled in a pristine wilderness; rather, there were huge numbers of Indians who actively molded and influenced the land around them. The astonishing Aztec capital of Tenochtitlan had running water and immaculately clean streets, and was larger than any contemporary European city. Mexican cultures created corn in a specialized breeding process that it has been called man???s first feat of genetic engineering. Indeed, Indians were not living lightly on the land but were landscaping and manipulating their world in ways that we are only now beginning to understand. Challenging and surprising, this a transformative new look at a rich and fascinating world we only thought we knew.
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Osho has spoken on more than 300 mystics, known and unknown. His absolute love is with Lao Tzu. .He speaks on Mahavira, “as part of my duty…he is great, enlightened, but like a vast desert.” Of Krishna Osho says, “He is t as a multidimensional, superhuman, miraculous, but looks more like a myth than a man. I enjoy it as a cosmic gossip.”. Speaking on Jesus Christ he says, “I feel deep sympathy for him. But we remain parallel, we never meet. He is so sad, so burdened. And of Buddha: “Down through the centuries, through the centuries, through many lives, I have loved him. He is tremendously beautiful, extraordinarily beautiful, superb. But he is not on the earth, he does not walk on the earth. He is one-sided.” And he continues, ” I speak on Lao Tzu totally differently. I am not related to him because even to be related a distance is needed. When I speak on Lao Tzu I speak as if I am speaking on my own self. With him my being is totally on…it is as if I am looking in a mirror: my own face is reflected.,When I speak on Lao Tzu, I am absolutely with him. Even to say “absolutely with him” is not true – I am him, he is me.” This book goes straight to the heart of the matter. Osho uses the Tao Te Ching texts as Lao Tze intended: to ignite the flame of individual awareness and insight. From the seven verses Osho selected to comment on, he moves deeply into his own understanding and burns through every idea we may hold about ourselves until we can see with the same crystal clear light as Lao Tzu.
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Osho has spoken on more than 300 mystics, known and unknown. His absolute love is with Lao Tzu. .He speaks on Mahavira, “as part of my duty…he is great, enlightened, but like a vast desert.” Of Krishna Osho says, “He is t as a multidimensional, superhuman, miraculous, but looks more like a myth than a man. I enjoy it as a cosmic gossip.”. Speaking on Jesus Christ he says, “I feel deep sympathy for him. But we remain parallel, we never meet. He is so sad, so burdened. And of Buddha: “Down through the centuries, through the centuries, through many lives, I have loved him. He is tremendously beautiful, extraordinarily beautiful, superb. But he is not on the earth, he does not walk on the earth. He is one-sided.” And he continues, ” I speak on Lao Tzu totally differently. I am not related to him because even to be related a distance is needed. When I speak on Lao Tzu I speak as if I am speaking on my own self. With him my being is totally on…it is as if I am looking in a mirror: my own face is reflected.,When I speak on Lao Tzu, I am absolutely with him. Even to say “absolutely with him” is not true – I am him, he is me.” This book goes straight to the heart of the matter. Osho uses the Tao Te Ching texts as Lao Tze intended: to ignite the flame of individual awareness and insight. From the seven verses Osho selected to comment on, he moves deeply into his own understanding and burns through every idea we may hold about ourselves until we can see with the same crystal clear light as Lao Tzu.
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