We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
One of the most famous science books of our time, the phenomenal national bestseller that “buzzes with energy, anecdote and life. It almost makes you want to become a physicist” (Science Digest).,Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that ???can shatter the stereotype of the stuffy scientist??? (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets???and much more of an eyebrow-raising nature. In his stories, Feynman???s life shines through in all its eccentric glory???a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.
A hands-on, practical survival guide from retired Navy SEAL Clint Emerson???adapted for civilians from actual special forces operations???to eluding pursuers, evading capture, and surviving any dangerous situation.,In today???s increasingly dangerous world, threats to your personal safety are everywhere. From acts of terror to mass shootings, and from the unseen (and sometimes virtual) matrix of everyday crime, danger is no longer confined to dark alleys or unstable regions. Potentially life-threatening circumstances can arise anywhere, anytime, and Clint Emerson???former Navy SEAL???wants you to be prepared.,contains proven self-defense skills, evasion tactics, and immobilizing maneuvers???modified from the world of black ops???to help you take action in numerous ???worst case??? scenarios from escaping a locked trunk, to making an improvised Taser, to tricking facial recognition software. With easy-to-understand instructions and illustrations, Emerson outlines in detail many life-saving strategies and teaches you how to think and act like a member of the special forces.,This complete course in survival teaches you how to prevent tracking, evade a kidnapping, elude an active shooter, rappel down the side of a building, immobilize a bad guy, protect yourself against cyber-criminals, and much more???all using low-tech to ???no-tech??? methods. Clear, detailed, and presented in an easy-to-understand and execute format, , is an invaluable resource. Because let???s face it, when danger is imminent, you don???t have time for complicated instructions.
The 1 New York Times Bestseller.,”An enormously smart, clear-eyed, brave-hearted, and quite personal look at the benefits of meditation.”???Elizabeth Gilbert,Nightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable. Now revised with new material.,After having a nationally televised panic attack, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had propelled him through the ranks of a hypercompetitive business, but had also led him to make the profoundly stupid decisions that provoked his on-air freak-out.,Finally, Harris stumbled upon an effective way to rein in that voice, something he always assumed to be either impossible or useless: meditation, a tool that research suggests can do everything from lower your blood pressure to essentially rewire your brain. 10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America???s spiritual scene, and leaves them with a takeaway that could actually change their lives.
Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do.,Chris Guillebeau, self-employment guru, author of ,, and creator of the popular , podcast, presents a collection of the top hundred side-gig case studies from both his podcast and his personal files, featuring jewelry makers, website founders, food truck bakers, and more. With inspiring anecdotes alongside bullet-point takeaways, this playbook will not only inspire you to follow in these innovators’ entrepreneurial footsteps but also achieve similar business success. From identifying underserved markets to crafting unique products and services that spring from your passions, you’ll soon be making money on the side while living your best life.
Spanning disciplines from biology to cosmology, chemistry to psychology to physics, Michael Brooks thrillingly captures the excitement of scientific discovery. Science???s best-kept secret is this: even today, there are experimental results that the most brilliant scientists cannot explain. In the past, similar ???anomalies??? have revolutionized our world. If history is any precedent, we should look to today???s inexplicable results to forecast the future of science. Michael Brooks heads to the scientific frontier to confront thirteen modern-day anomalies and what they might reveal about tomorrow???s breakthroughs.
In 24/6, Tiffany Shlain explores how turning off screens one day a week can work wonders on your brain, body, and soul.,Internet pioneer and renowned filmmaker Tiffany Shlain takes us on a provocative and entertaining journey through time and technology, introducing a strategy for living in our 24/7 world: turning off all screens for twenty-four hours each week. This practice, which she???s done for nearly a decade with her husband and kids (sixteen and ten), has completely changed their lives, giving them more time, productivity, connection, and presence. She and her family call it ???Technology Shabbat.???,Drawn from the ancient ritual of Shabbat, living 24/6 can work for anyone from any background. With humor and wisdom, Shlain shares her story, offers lessons she has learned, and provides a blueprint for how to do it yourself. Along the way, she delves into the neuroscience, philosophy, psychology, and history of a weekly day of rest across cultures, making the case for why we need to bring this ritual back.,A compelling personal story and a fascinating, far-reaching examination of the complex world we???ve created, 24/6 is a call to rebalance ourselves and our society.
Celebrate the pleasure of reading and the thrill of discovering new titles in an extraordinary book that???s as compulsively readable, entertaining, surprising, and enlightening as the 1,000-plus titles it recommends.,Covering fiction, poetry, science and science fiction, memoir, travel writing, biography, children???s books, history, and more, ,ranges across cultures and through time to offer an eclectic collection of works that each deserve to come with the recommendation, You have to read this. But it???s not a proscriptive list of the ???great works??????rather, it???s a celebration of the glorious mosaic that is our literary heritage.,Flip it open to any page and be transfixed by a fresh take on a very favorite book. Or come across a title you always meant to read and never got around to. Or, like browsing in the best kind of bookshop, stumble on a completely unknown author and work, and feel that tingle of discovery. There are classics, of course, and unexpected treasures, too. Lists to help pick and choose, like Offbeat Escapes, or A Long Climb, but What a View. And its alphabetical arrangement by author assures that surprises await on almost every turn of the page, with Cormac McCarthy and , next to Robert McCloskey and , Alice Walker next to Izaac Walton. ,There are nuts and bolts, too???best editions to read, other books by the author, ???if you like this, you???ll like that??? recommendations , and an interesting endnote of adaptations where appropriate. Add it all up, and in fact there are more than six thousand titles by nearly four thousand authors mentioned???a life-changing list for a lifetime of reading.
| Recommended By | David Heinemeier Hansson, Derek Sivers, Jason Fried, Marc Andreessen, Phil Libin, Tim Ferriss, Tobi Lütke |
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| Published By |
One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In ,, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives.,In ,, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life. Using the psychological insights and the practical techniques of the Stoics, Irvine offers a roadmap for anyone seeking to avoid the feelings of chronic dissatisfaction that plague so many of us. Irvine looks at various Stoic techniques for attaining tranquility and shows how to put these techniques to work in our own life. As he does so, he describes his own experiences practicing Stoicism and offers valuable first-hand advice for anyone wishing to live better by following in the footsteps of these ancient philosophers. Readers learn how to minimize worry, how to let go of the past and focus our efforts on the things we can control, and how to deal with insults, grief, old age, and the distracting temptations of fame and fortune. We learn from Marcus Aurelius the importance of prizing only things of true value, and from Epictetus we learn how to be more content with what we have.,Finally, , shows readers how to become thoughtful observers of their own lives. If we watch ourselves as we go about our daily business and later reflect on what we saw, we can better identify the sources of distress and eventually avoid that pain in our life. By doing this, the Stoics thought, we can hope to attain a truly joyful life.
| Recommended By | David Heinemeier Hansson, Derek Sivers, Jason Fried, Marc Andreessen, Phil Libin, Tim Ferriss, Tobi Lütke |
|---|---|
| Published By |
One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In ,, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives.,In ,, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life. Using the psychological insights and the practical techniques of the Stoics, Irvine offers a roadmap for anyone seeking to avoid the feelings of chronic dissatisfaction that plague so many of us. Irvine looks at various Stoic techniques for attaining tranquility and shows how to put these techniques to work in our own life. As he does so, he describes his own experiences practicing Stoicism and offers valuable first-hand advice for anyone wishing to live better by following in the footsteps of these ancient philosophers. Readers learn how to minimize worry, how to let go of the past and focus our efforts on the things we can control, and how to deal with insults, grief, old age, and the distracting temptations of fame and fortune. We learn from Marcus Aurelius the importance of prizing only things of true value, and from Epictetus we learn how to be more content with what we have.,Finally, , shows readers how to become thoughtful observers of their own lives. If we watch ourselves as we go about our daily business and later reflect on what we saw, we can better identify the sources of distress and eventually avoid that pain in our life. By doing this, the Stoics thought, we can hope to attain a truly joyful life.
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