We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
Here are some of the most-loved poems in the English language, chosen not merely for their popularity, but for their literary quality as well. Dating from the Middle Ages to the 20th century, these splendid poems remain evergreen in their capacity to engage our minds and refresh our spirits.,Among them are Marlowe: “The Passionate Shepherd to His Love”; Shakespeare: “Sonnet XVIII” (“Shall I compare thee to a summer’s day?”); Donne: “Holy Sonnet X” (“Death, be not proud”); Marvell: “To His Coy Mistress”; Wordsworth: “I Wandered Lonely as a Cloud”; Shelley: “Ode to the West Wind”; Longfellow: “The Children’s Hour”; Poe: “The Raven”; Tennyson: “The Charge of the Light Brigade”; Whitman: “O Captain! My Captain!”; Dickinson: “This Is My Letter to the World”; Yeats: “When You Are Old”; Frost: “The Road Not Taken”; Millay: “First Fig.”,Works by many other poets ??? Milton, Blake, Burns, Coleridge, Byron, Keats, Emerson, the Brownings, Hardy, Housman, Kipling, Pound, and Auden among them ??? are included in this treasury, a perfect companion for quiet moments of reflection.
Funny because it’s true. ??From the creator of the viral sensation “10 Tricks to Appear Smart in Meetings” (5+ million views and hundreds of thousands of shares) comes the must-have book you never knew you needed, ,. ??In it, you will learn how to appear smart in less than half the time it takes to actually learn anything.,You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they???re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.,Complete with illustrated tips, examples, and scenarios, , gives you actionable ways to use words like ???actionable,??? in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It???s all here.
Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do.,Chris Guillebeau, self-employment guru, author of ,, and creator of the popular , podcast, presents a collection of the top hundred side-gig case studies from both his podcast and his personal files, featuring jewelry makers, website founders, food truck bakers, and more. With inspiring anecdotes alongside bullet-point takeaways, this playbook will not only inspire you to follow in these innovators’ entrepreneurial footsteps but also achieve similar business success. From identifying underserved markets to crafting unique products and services that spring from your passions, you’ll soon be making money on the side while living your best life.
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.,Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.,What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.,???, shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.
An updated and expanded edition of a classic book on 20th-century graphic design.,surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples???more than two hundred of which are in color???the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.,This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field???s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.
One of the most famous science books of our time, the phenomenal national bestseller that “buzzes with energy, anecdote and life. It almost makes you want to become a physicist” (Science Digest).,Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that ???can shatter the stereotype of the stuffy scientist??? (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets???and much more of an eyebrow-raising nature. In his stories, Feynman???s life shines through in all its eccentric glory???a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.
Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance.,Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today’s financial markets. Now, in ,, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy’s “sexcapades” to Jesse Livermore’s suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers — some you already know, some you will feel you know, and some you may not have previously discovered — whose experiences will undoubtedly enhance your understanding of the markets.,With a few pages dedicated to each person, , quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.
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Imagine experiencing all the things that happen in dreams, but with one extraordinary difference: You are ???lucid?????????consciously, joyously in control. Not just an adventure (yes, you can fly), a lucid dream is a time ripe for creative thinking, healing, inspiration, and self-knowledge.,This lively dream guide shows step-by-step how to become lucid, and then what to do once awake in the dream world. Here???s how to reconnect with dreams, and the importance of keeping a journal and timing REM cycles. How to use simple reality checks to differentiate between waking and sleeping states. How to incubate a dream to solve a problem.,With every dream we are washing up on the shores of our own inner landscape. Now, learn to explore this strange and thrilling world.
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Imagine experiencing all the things that happen in dreams, but with one extraordinary difference: You are ???lucid?????????consciously, joyously in control. Not just an adventure (yes, you can fly), a lucid dream is a time ripe for creative thinking, healing, inspiration, and self-knowledge.,This lively dream guide shows step-by-step how to become lucid, and then what to do once awake in the dream world. Here???s how to reconnect with dreams, and the importance of keeping a journal and timing REM cycles. How to use simple reality checks to differentiate between waking and sleeping states. How to incubate a dream to solve a problem.,With every dream we are washing up on the shores of our own inner landscape. Now, learn to explore this strange and thrilling world.
