We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
Sydney Jary MC (24 May 1924 – 5 August 2019) was a British Army officer who was a platoon commander during WW2. He was awarded a Military Cross and, after the war, wrote a book about his experiences that became a recommended text on several military academy reading lists including that of the Royal Military Academy Sandhurst.
In the New York Times bestseller that the Washington Post called ???Lean In for misfits,??? Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.,Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school???a job she???d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.,Flash forward to today, and she???s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she???s written GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.,GIRLBOSS proves that being successful isn???t about where you went to college or how popular you were in high school. It???s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.
Funny because it’s true. ??From the creator of the viral sensation “10 Tricks to Appear Smart in Meetings” (5+ million views and hundreds of thousands of shares) comes the must-have book you never knew you needed, ,. ??In it, you will learn how to appear smart in less than half the time it takes to actually learn anything.,You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they???re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.,Complete with illustrated tips, examples, and scenarios, , gives you actionable ways to use words like ???actionable,??? in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It???s all here.
An updated and expanded edition of a classic book on 20th-century graphic design.,surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples???more than two hundred of which are in color???the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.,This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field???s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.,Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.,What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.,???, shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.
An invaluable guide for both casual opera fans and aficionados, 100 Great Operas is perhaps the most comprehensive and enjoyable volume of opera stories ever written. ,From La Traviata to A??da, from Carmen to Don Giovanni, here are the plots of the world???s best-loved operas, told in an engaging, picturesque, and readable manner. Written by noted opera authority Henry W. Simon, this distinctive reference book contains act-by-act descriptions of 100 operatic works ranging from the historic early seventeenth century masterpieces of Monteverdi to the modern classics of Gian-Carlo Menotti.,In addition to highlighting the most important aspects of each opera, the author discusses the main characters, the famous turnings of plot, and the most significant arias. Here, too, is a wealth of anecdotes concerning literary background, past performances and stars, and production problems of the great operas.
On 3/8/1421, the largest fleet the world had ever seen set sail from China. Its mission was “to proceed all the way to the ends of the earth to collect tribute from the barbarians beyond the seas” & unite the whole world in Confucian harmony. When it returned in 10/1423, the emperor had fallen, leaving China in political & economic chaos. The great ships were left to rot at their moorings. Most records of their journeys were destroyed. Lost in China’s long, self-imposed isolation that followed was the knowledge that Chinese ships had reached America 70 years before Columbus & had circumnavigated the globe a century before Magellan. Also concealed was how the Chinese colonized America before the Europeans & transplanted in America & other countries the principal economic crops that have fed & clothed the world.,Unveiling incontrovertible evidence of these astonishing voyages, “1421” rewrites our understanding of history. Our knowledge of world exploration as it’s been commonly accepted for centuries must now be reconceived due to this landmark work of historical investigation.
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Imagine experiencing all the things that happen in dreams, but with one extraordinary difference: You are ???lucid?????????consciously, joyously in control. Not just an adventure (yes, you can fly), a lucid dream is a time ripe for creative thinking, healing, inspiration, and self-knowledge.,This lively dream guide shows step-by-step how to become lucid, and then what to do once awake in the dream world. Here???s how to reconnect with dreams, and the importance of keeping a journal and timing REM cycles. How to use simple reality checks to differentiate between waking and sleeping states. How to incubate a dream to solve a problem.,With every dream we are washing up on the shores of our own inner landscape. Now, learn to explore this strange and thrilling world.
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Imagine experiencing all the things that happen in dreams, but with one extraordinary difference: You are ???lucid?????????consciously, joyously in control. Not just an adventure (yes, you can fly), a lucid dream is a time ripe for creative thinking, healing, inspiration, and self-knowledge.,This lively dream guide shows step-by-step how to become lucid, and then what to do once awake in the dream world. Here???s how to reconnect with dreams, and the importance of keeping a journal and timing REM cycles. How to use simple reality checks to differentiate between waking and sleeping states. How to incubate a dream to solve a problem.,With every dream we are washing up on the shores of our own inner landscape. Now, learn to explore this strange and thrilling world.
