We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.
Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance.,Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today’s financial markets. Now, in ,, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy’s “sexcapades” to Jesse Livermore’s suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers — some you already know, some you will feel you know, and some you may not have previously discovered — whose experiences will undoubtedly enhance your understanding of the markets.,With a few pages dedicated to each person, , quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.
Spanning disciplines from biology to cosmology, chemistry to psychology to physics, Michael Brooks thrillingly captures the excitement of scientific discovery. Science???s best-kept secret is this: even today, there are experimental results that the most brilliant scientists cannot explain. In the past, similar ???anomalies??? have revolutionized our world. If history is any precedent, we should look to today???s inexplicable results to forecast the future of science. Michael Brooks heads to the scientific frontier to confront thirteen modern-day anomalies and what they might reveal about tomorrow???s breakthroughs.
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.,Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.,What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.,???, shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.
The , best-selling sequel to ,???,Like the “funny, brilliant, bawdy” (,) , this book???s many stories???some funny, others intensely moving???display Richard P. Feynman???s unquenchable thirst for adventure and unparalleled ability to recount important moments from his life.,Here we meet Feynman???s first wife, Arlene, who taught him of love???s irreducible mystery as she lay dying in a hospital bed while he worked on the atomic bomb at nearby Los Alamos. We listen to the fascinating narrative of the investigation into the space shuttle ,???s explosion in 1986 and relive the moment when Feynman revealed the disaster???s cause through an elegant experiment: dropping a ring of rubber into a glass of cold water and pulling it out, misshapen. In , one of the greatest physicists of the twentieth century lets us see the man behind the genius.
The 1 New York Times Bestseller.,”An enormously smart, clear-eyed, brave-hearted, and quite personal look at the benefits of meditation.”???Elizabeth Gilbert,Nightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable. Now revised with new material.,After having a nationally televised panic attack, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had propelled him through the ranks of a hypercompetitive business, but had also led him to make the profoundly stupid decisions that provoked his on-air freak-out.,Finally, Harris stumbled upon an effective way to rein in that voice, something he always assumed to be either impossible or useless: meditation, a tool that research suggests can do everything from lower your blood pressure to essentially rewire your brain. 10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America???s spiritual scene, and leaves them with a takeaway that could actually change their lives.
In 24/6, Tiffany Shlain explores how turning off screens one day a week can work wonders on your brain, body, and soul.,Internet pioneer and renowned filmmaker Tiffany Shlain takes us on a provocative and entertaining journey through time and technology, introducing a strategy for living in our 24/7 world: turning off all screens for twenty-four hours each week. This practice, which she???s done for nearly a decade with her husband and kids (sixteen and ten), has completely changed their lives, giving them more time, productivity, connection, and presence. She and her family call it ???Technology Shabbat.???,Drawn from the ancient ritual of Shabbat, living 24/6 can work for anyone from any background. With humor and wisdom, Shlain shares her story, offers lessons she has learned, and provides a blueprint for how to do it yourself. Along the way, she delves into the neuroscience, philosophy, psychology, and history of a weekly day of rest across cultures, making the case for why we need to bring this ritual back.,A compelling personal story and a fascinating, far-reaching examination of the complex world we???ve created, 24/6 is a call to rebalance ourselves and our society.
Jay Winik brings to life in ???gripping??? detail (The New York Times Book Review) the year 1944, which determined the outcome of World War II and put more pressure than any other on an ailing yet determined President Roosevelt.,1944 was a year that could have stymied the Allies and cemented Hitler???s waning power. Instead, it saved those democracies???but with a fateful cost. Now, in a ???complex history rendered with great color and sympathy??? (Kirkus Reviews, starred review), Jay Winik captures the epic images and extraordinary history ???with cinematic force??? (Time).,1944 witnessed a series of titanic events: FDR at the pinnacle of his wartime leadership as well as his reelection, the unprecedented D-Day invasion, the liberation of Paris, and the tumultuous conferences that finally shaped the coming peace. But millions of lives were at stake as President Roosevelt learned about Hitler???s Final Solution. Just as the Allies were landing in Normandy, the Nazis were accelerating the killing of millions of European Jews. Winik shows how escalating pressures fell on an infirm Roosevelt, who faced a momentous decision. Was winning the war the best way to rescue the Jews? Or would it get in the way of defeating Hitler? In a year when even the most audacious undertakings were within the world???s reach, one challenge???saving Europe???s Jews???seemed to remain beyond Roosevelt???s grasp.,???Compelling???.This dramatic account highlights what too often has been glossed over???that as nobly as the Greatest Generation fought under FDR???s command, America could well have done more to thwart Nazi aggression??? (The Boston Globe). Destined to take its place as one of the great works of World War II, 1944 is the first book to retell these events with moral clarity and a moving appreciation of the extraordinary actions of many extraordinary leaders.
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Humanity is on the cusp of an exciting longevity revolution. The first person to live to 150 years has probably already been born. What will your life look like when you live to be over 100? Will the world become overpopulated? How will living longer affect your finances, your family life, and your views on religion and the afterlife? In 100 Plus, futurist Sonia Arrison brings together over a decade of experience researching and writing about cutting-edge advances in science and technology to paint a vivid picture of a future that only recently seemed like science fiction, but is now very real. The first book to give readers a comprehensive understanding of how life-extending discoveries will change our social and economic worlds, 100 Plus is an illuminating and indispensable text that will help us navigate the thrilling journey of life beyond 100 years.
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| Published By |
Humanity is on the cusp of an exciting longevity revolution. The first person to live to 150 years has probably already been born. What will your life look like when you live to be over 100? Will the world become overpopulated? How will living longer affect your finances, your family life, and your views on religion and the afterlife? In 100 Plus, futurist Sonia Arrison brings together over a decade of experience researching and writing about cutting-edge advances in science and technology to paint a vivid picture of a future that only recently seemed like science fiction, but is now very real. The first book to give readers a comprehensive understanding of how life-extending discoveries will change our social and economic worlds, 100 Plus is an illuminating and indispensable text that will help us navigate the thrilling journey of life beyond 100 years.
