Tristan Harris is the director and a co-founder of the Center for Humane Technology. Earlier, he worked as a design ethicist at Google, where he studied ethics of human persuasion.

  • 1984

    Written more than 70 years ago, , was George Orwell???s chilling prophecy about the future. And while 1984 has come and gone, his dystopian vision of a government that will do anything to control the narrative is timelier than ever…,???,???,Winston Smith toes the Party line, rewriting history to satisfy the demands of the Ministry of Truth. With each lie he writes, Winston grows to hate the Party that seeks power for its own sake and persecutes those who dare to commit thoughtcrimes. But as he starts to think for himself, Winston can???t escape the fact that Big Brother is always watching…,A startling and haunting novel, , creates an imaginary world that is completely convincing from start to finish. No one can deny the novel???s hold on the imaginations of whole generations, or the power of its admonitions???a power that seems to grow, not lessen, with the passage of time.

  • Addiction by Design

    Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. “Addiction by Design” takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.,Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schull shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the “machine zone,” in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible–even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schull describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and “ambience management,” player tracking and cash access systems–all designed to meet the market’s desire for maximum “time on device.” Her account moves from casino floors into gamblers’ everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.,”Addiction by Design” is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

  • Amusing Ourselves to Death

    Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught.,Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

  • Brave New World

    Now more than ever: Aldous Huxley’s enduring masterwork must be read and understood by anyone concerned with preserving the human spirit,”A masterpiece. … One of the most prophetic dystopian works.” , ,Aldous Huxley’s profoundly important classic of world literature, , is a searching vision of an unequal, technologically-advanced future where humans are genetically bred, socially indoctrinated, and pharmaceutically anesthetized to passively uphold an authoritarian ruling order???all at the cost of our freedom, full humanity, and perhaps also our souls. ???A genius [who] who spent his life decrying the onward march of the Machine??? (,), Huxley was a man of incomparable talents: equally an artist, a spiritual seeker, and one of history???s keenest observers of human nature and civilization. ,his masterpiece, has enthralled and terrified millions of readers, and retains its urgent relevance to this day as both a warning to be heeded as we head into tomorrow and as thought-provoking, satisfying work of literature. Written in the shadow of the rise of fascism during the 1930s, , likewise speaks to a 21st-century world dominated by mass-entertainment, technology, medicine and pharmaceuticals, the arts of persuasion, and the hidden influence of elites. ,”Aldous Huxley is the greatest 20th century writer in English.” ???C

  • Don’t Shoot the Dog!

    Karen Pryor???s clear and entertaining explanation of behavioral training methods made Don???t Shoot the Dog a bestselling classic with revolutionary insights into animal???and human???behavior.,In her groundbreaking approach to improving behavior, behavioral biologist Karen Pryor says, ???Whatever the task, whether keeping a four-year-old quiet in public, housebreaking a puppy, coaching a team, or memorizing a poem, it will go fast, and better, and be more fun, if you know how to use reinforcement.???,Now Pryor clearly explains the underlying principles of behavioral training and reveals how this art can be applied to virtually any common situation. And best of all, she tells how to do it without yelling threats, force, punishment, guilt trips???or shooting the dog. From the eight methods for putting an end to all kinds of undesirable behavior to the ten laws of ???shaping??? behavior, Pryor helps you combat your own addictions and deal with such difficult problems as a moody spouse, an impossible teen, or an aged parent. Plus, there???s also incredibly helpful information on house training the dog, improving your tennis game, keeping the cat off the table, and much more!,???In the course of becoming a renowned dolphin trainer, Karen Pryor learned that positive reinforcement???is even more potent that prior scientific work had suggested???Don???t Shoot the Dog looks like the very best on the subject???a full-scale mind-changer??? (The Coevolution Quarterly). Learn why pet owners rave, ???This book changed our lives!??? and how these pioneering techniques can work for you, too.

  • Finite and Infinite Games

    There are at least two kinds of games, states James P. Carse as he begins this extraordinary book. One could be called finite; the other infinite. Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change as long as the game is never allowed to come to an end. What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play finitely or infinitely? And how can infinite games affect the ways in which we live our lives?,Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world from the finite games of the playing field and playing board to the infinite games found in culture and religion leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.,Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Reading it is the first step in learning to play the infinite game.

  • Influence

    The widely adopted, now classic book on influence and persuasion???a major national and international bestseller with more than four million copies sold!,In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini???the seminal expert in the field of influence and persuasion???explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.,You???ll learn the six universal principles of influence and how to use them to become a skilled persuader???and, just as importantly, how to defend yourself against dishonest influence attempts.

  • Made to Stick

    NEW YORK TIMES BESTSELLER.,The instant classic about why some ideas thrive, why others die, and how to improve your idea???s chances???essential reading in the ???fake news??? era. ,Mark Twain once observed, ???A lie can get halfway around the world before the truth can even get its boots on.??? His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas???entrepreneurs, teachers, politicians, and journalists???struggle to make them ???stick.??? ,In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds???from the infamous ???kidney theft ring??? hoax to a coach???s lessons on sportsmanship to a vision for a new product at Sony???draw their power from the same six traits.,Made to Stick will transform the way you communicate. It???s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.,Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas???and tells us how we can apply these rules to making our own messages stick., research the “stickiness” of ideas. This is a concept that builds on ,’s , ??? why do some ideas stick in the mind, while others don’t? In ,, you’ll learn what makes some ideas more effective than others. Equally important, it provides insight into the real power of bad ideas and why they stick, despite being wrong. And how to avoid these traps.,Think of this book as a self-help book for your ideas. Chances are, if you’ve read this far, you have a lot of ideas and information swirling around in your head. It can be hard to pin them down and figure out what’s good, and why they’re good. , will help you thin your ideas down to an essential few and pull them apart to decide what to focus on. Simplicity is the key., framework will help you as a designer to focus on the highest-impact ideas and to better communicate with your target audience. Invaluable skills when designing user experiences.

  • Metaphors We Live By

    The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are “metaphors we live by”???metaphors that can shape our perceptions and actions without our ever noticing them.,In this updated edition of Lakoff and Johnson’s influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

  • Nudge

    From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions???for fans of Malcolm Gladwell???s Blink and Daniel Kahneman???s Thinking, Fast and Slow.,Every day we make choices???about what to buy or eat, about financial investments or our children???s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible ???choice architecture??? to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

  • Predictably Irrational

    Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?,When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?,In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable???making us predictably irrational.

  • Technopoly

    In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it???with radical consequences for the meanings of politics, art, education, intelligence, and truth.

  • The 22 Immutable Laws of Marketing

    There are laws of nature, so why shouldn’t there be laws of marketing?,As Al Ries and Jack Trout???the world-renowned marketing consultants and bestselling authors of Positioning???note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands?,In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

  • The 4-Hour Workweek

    What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in Europe.” “I ski in the Andes.” “I scuba dive in Panama.” “I dance tango in Buenos Aires.” He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.,Join Tim Ferriss as he teaches you:

  • The Righteous Mind

    Why can???t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In ,social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding.,His starting point is moral intuition???the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt shows us how these intuitions differ across cultures, including the cultures of the political left and right. He blends his own research findings with those of anthropologists, historians, and other psychologists to draw a map of the moral domain. He then examines the origins of morality, overturning the view that evolution made us fundamentally selfish creatures. But rather than arguing that we are innately altruistic, he makes a more subtle claim???that we are fundamentally ,It is our groupishness, he explains, that leads to our greatest joys, our religious divisions, and our political affiliations. In a stunning final chapter on ideology and civility, Haidt shows what each side is right about, and why we need the insights of liberals, conservatives, and libertarians to flourish as a nation.

  • The Willpower Instinct

    Based on Stanford University psychologist Kelly McGonigal’s wildly popular course “The Science of Willpower,” The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity.,Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. For example, readers will learn:,In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.

  • Thinking, Fast and Slow

    In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation???each of these can be understood only by knowing how the two systems shape our judgments and decisions.,Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives???and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic., is a book that has altered how I approach and think about problems in my life. It builds on the idea that we’re , and that we’re governed by two completely separate brains; our , (automatic) brain and our , (conscious) brains. You’ll be surprised which one has the wheel most of the time…, also reminds a bit of ,???s thinking in ,. It dives into how the mechanisms of human thinking works, and how we’re lured into poor judgement, hopeless memory and bad decisions by our fast-thinking systems. , reveals when we can and ,. We can all benefit from a little more slow thinking.,One interesting insight is that , ends his books with a conclusion on the importance of improving our decision-making and the role that technology can play for that in the future. , comes to the same conclusion in his incredible book ,.,If you’re a marketer or UX designer, it’s super insightful in helping to predict irrational user behaviour.

  • Wherever You Go, There You Are

    When Wherever You Go, There You Are was first published in 1994, no one could have predicted that the book would launch itself onto bestseller lists nationwide and sell over 750,000 copies to date. Ten years later, the book continues to change lives. In honor of the book’s 10th anniversary, Hyperion is proud to be releasing the book with a new afterword by the author, and to share this wonderful book with an even larger audience.

  • Winners Take All

    The New York Times bestselling, groundbreaking investigation of how the global elite’s efforts to “change the world” preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today???s news.,Former New York Times columnist Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can–except ways that threaten the social order and their position atop it. We see how they rebrand themselves as saviors of the poor; how they lavishly reward “thought leaders” who redefine “change” in winner-friendly ways; and how they constantly seek to do more good, but never less harm. We hear the limousine confessions of a celebrated foundation boss; witness an American president hem and haw about his plutocratic benefactors; and attend a cruise-ship conference where entrepreneurs celebrate their own self-interested magnanimity.,Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? He also points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world. A call to action for elites and everyday citizens alike.

  • Words That Work

    The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country.,In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he examines how choosing the right words is essential.,Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.”,If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.