Tony Hsieh is an American internet entrepreneur and venture capitalist. He is the CEO of the online shoe and clothing company Zappos. Prior to joining Zappos, Hsieh co-founded the internet advertising network LinkExchange, which he sold to Microsoft in 1998 for $265 million.

  • 212 Degrees

    At 211?? water is hot. At 212??, it boils. And with boiling water, comes steam. And steam can power a locomotive. The one extra degree makes the difference. This simple analogy reflects the ultimate definition of excellence. Because it’s the one extra degree of effort, in business and life, that can separate the good from the great. This powerful book by Sam Parker and Mac Anderson gives solid examples of how to incorporate the 212?? philosophy into all aspects of your life – at work, with friends and as a parent. Great quotes and great stories illustrate the 212?? concept in a memorable format. A warning…once you read it, it will be hard to forget.

  • Amaze Every Customer

    You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business???in any market and any economy.,Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by , and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace???s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community.,Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn???t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools???like ???Ask the extra question??? and ???Focus on the customer, not the money??????are simple, clear, useful for almost anybody, and supported with compelling research and stories.,Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.

  • Crushing It!

    Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver???s manual for modern business.

  • Decisive

    Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.,Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We???re overconfident. We seek out information that supports us and downplay information that doesn???t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn???t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?,In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star???s ingenious decision-making trick to a CEO???s disastrous acquisition, to a single question that can often resolve thorny personal decisions.,Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don???t overlook precious opportunities to change our course?,Decisive is the Heath brothers??? most powerful???and important???book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

  • Delivering Happiness

    The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.,Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the 1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.,Sound crazy? It’s all standard operating procedure at Zappos.com, the online retailer that’s doing over $1 billion in gross merchandise sales every year.In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.,In 2009, Zappos was listed as one of Fortune magazine’s top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.,In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.

  • Do Cool Sh*t

    An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas.,With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children’s multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX.,Miki, a successful serial social entrepreneur and angel investor, pulls back the curtain to reveal how you can live out loud, honor your hunches, and leave nothing on the table. Start your business on a shoestring budget, nail your brainstorming sessions and product testing, and get free press coverage???all while living your best life.,Whether you???re a recent college graduate trying to find your way in the world, or a professional with a dead-end job and big dreams, ,will make you open your eyes, laugh out loud, and shout, “I can do that!”, features a foreword by Tony Hsieh, the founder and CEO of Zappos.

  • Emotional Equations

    ???An invaluable operating manual,??? says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written ???a fresh, original guide to an authentic and fulfilling life.???*,When Chip Conley, dynamic author of the bestselling Peak, suffered a series of devastating personal and professional setbacks, he began using what he came to call ???Emotional Equations??? (such as Joy = Love – Fear) to help him focus on the variables in life that he could handle, rather than dwelling on the parts he couldn???t, such as the bad economy, death, and taxes.,Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, Emotional Equations offers a way to identify the elements in our lives that we can change, those we can???t, and how to better understand our emotions so they can help us . . . rather than hurt us. Equations like ???Despair = Suffering – Meaning??? and ???Happiness = Wanting What You Have ?? Having What You Want??? have been reviewed for mathematical and psychological accuracy by experts. Now Conley tells his own comeback story and those of other resilient people and inspiring role models who have worked through emotional equations in their own lives. Emotional Equations arms you with practical strategies for turbulent times.

  • Engage!

    The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.,Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you’ll learn how to measure success and ROI.,Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you’re not using social media to reach out to your customers and the people who influence them, who is?

  • Finding Your Element

    Ken Robinson’s groundbreaking , bestseller, ,, introduced readers to a new concept of self-fulfillment and has inspired readers around the world. When people find their Element, they tune in to their highest levels, and live their best lives. Now, in his new book, Robinson answers the fundamental question: How do I find , Element?,With his signature wry wit, Robinson offers a series of practical exercises to help you discover your own talents and passions. Along the way, he tells the stories of many “ordinary” people in all walks of life who have overcome obstacles of every sort to find their Element. And he explores fundamental principles and vital questions to help you find yours: , Your answers to these and many others will provide you with invaluable keys to discovering your Element.,As concerns about the economy, education, and the environment continue to grow, the need for individuals to find their own Element has never been greater. No matter how old you are, where you are, or what you do now, if you’re searching for your Element, this book is for you. It will launch you on the most important quest you’ve ever undertaken: the quest to discover your true self and the life you really want to lead.

  • Fish

    Here’s another management parable that draws its lesson from an unlikely source–this time it’s the fun-loving fishmongers at Seattle’s Pike Place Market. In , the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company’s troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a “toxic energy dump.” Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don’t make it so easy for Mary Jane. Instead, she’s left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, , aims to help employees find their way to a fun and happy workplace.

  • Fred 2.0

    Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies–even, cities–were inspired to turn the ordinary into the extraordinary each day.,Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With ,, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by ,, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.

  • Fred Factor

    In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail ??? and sometimes watching over the houses ??? of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.,We???ve all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary ??? into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.,By following these principles, and by learning from and teaching other ???Freds,??? you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.

  • Get Off Your ???But???

    “Sean is an amazing person with an important message.” ???President Bill Clinton,”Sean Stephenson is the Yoda of personal development, with less pointy ears.” ???Jimmy Kimmel, host of ABC’s ,???,”As we struggle with inertia to become the best that we can be, Sean Stephenson’s book informs and inspires us to stand up and keep moving forward. Thank you, Sean, for your life, your work, and your abundant sharing.” ???Ken Blanchard, coauthor, ,???,”Sean Stephenson is a hero to me.When you read his book, he will be a hero to you as well. His moving stories about himself and others who have found the gifts in their pain will teach you so much about courage and, just as important, you will learn how to build your ownsense of confidence when it comes to health, career, relationships, and more. Do yourself a favor , ” ???Susan Jeffers, Ph.D., author, , and

  • Great by Choice

    The new question: Ten years after the worldwide bestseller “Good to Great,” Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In “Great by Choice,” Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.,The new study: “Great by Choice” distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.,The new findings: The best leaders were more disciplined, more empirical, and more paranoid. Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed. The great companies changed less in reaction to a radically changing world than the comparison companies.,This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

  • Happier

    Can You Learn to Be Happy?,YES . . . according to the teacher of Harvard University’s most popular and life-changing course. One out of every five Harvard students has lined up to hear Tal Ben-Shahar’s insightful and inspiring lectures on that ever-elusive state: HAPPINESS.,HOW?,Grounded in the revolutionary “positive psychology” movement, Ben-Shahar ingeniously combines scientific studies, scholarly research, self-help advice, and spiritual enlightenment. He weaves them together into a set of principles that you can apply to your daily life. Once you open your heart and mind to Happier ‘s thoughts, you will feel more fulfilled, more connected . . . and, yes, HAPPIER.

  • Holacracy

    Holacracy is a revolutionary management system that redefines management and turns everyone into a leader.,Holacracy distributes authority and decision-making throughout an organization, and defines people not by hierarchy and titles, but by roles. Holacracy creates organizations that are fast, agile, and that succeed by pursuing their purpose, not following a dated and artificial plan.,This isn’t anarchy ??? it’s quite the opposite. When you start to follow Holacracy, you learn to create new structures and ways of making decisions that empower the people who know the most about the work you do: your frontline colleagues.,Some of the many champions of Holacracy include Tony Hsieh, CEO of Zappos.com (author of the 1 , bestseller ,), Evan Williams (co-founder of Blogger, Twitter, and Medium), and David Allen.

  • How Will You Measure Your Life?

    In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School’s graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.,The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father’s life. As Christensen struggled with the disease, the question “How do you measure your life?” became more urgent and poignant, and he began to share his insights more widely with family, friends, and students.,In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I’ll find satisfaction in my career? How can I be sure that my personal relationships become enduring sources of happiness? How can I avoid compromising my integrity???and stay out of jail? Using lessons from some of the world’s greatest businesses, he provides incredible insights into these challenging questions., is full of inspiration and wisdom, and will help students, mid-career professionals, and parents alike forge their own paths to fulfillment.

  • I Love You More Than My Dog

    Hundreds of businesses have customers who admire them, but only an elite few have true advocates??? passionate, loyal, vocal fans???who rave about them to anyone who will listen.,Jeanne Bliss, who served as a senior customer executive at five major companies, says there???s no shortcut to becoming beloved???you can???t hire a fancy marketing firm to get there. You earn it by how you decide to run your business???as Wegman???s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now.,After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion:,Her examples and advice will help readers sustain growth and profit even in a tough economy.

  • Linchpin

    “This is what the future of work (and the world) looks like. Actually, it’s already happening around you.” ??? Tony Hsieh, CEO, Zappos.com,In bestsellers such as , and ,, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you???your choices, your future, and your potential to make a huge difference in whatever field you choose.,There used to be two teams in every workplace: management and labor. Now there’s a third team: the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.,Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.,As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”

  • Made to Stick

    NEW YORK TIMES BESTSELLER.,The instant classic about why some ideas thrive, why others die, and how to improve your idea???s chances???essential reading in the ???fake news??? era. ,Mark Twain once observed, ???A lie can get halfway around the world before the truth can even get its boots on.??? His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas???entrepreneurs, teachers, politicians, and journalists???struggle to make them ???stick.??? ,In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds???from the infamous ???kidney theft ring??? hoax to a coach???s lessons on sportsmanship to a vision for a new product at Sony???draw their power from the same six traits.,Made to Stick will transform the way you communicate. It???s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.,Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas???and tells us how we can apply these rules to making our own messages stick., research the “stickiness” of ideas. This is a concept that builds on ,’s , ??? why do some ideas stick in the mind, while others don’t? In ,, you’ll learn what makes some ideas more effective than others. Equally important, it provides insight into the real power of bad ideas and why they stick, despite being wrong. And how to avoid these traps.,Think of this book as a self-help book for your ideas. Chances are, if you’ve read this far, you have a lot of ideas and information swirling around in your head. It can be hard to pin them down and figure out what’s good, and why they’re good. , will help you thin your ideas down to an essential few and pull them apart to decide what to focus on. Simplicity is the key., framework will help you as a designer to focus on the highest-impact ideas and to better communicate with your target audience. Invaluable skills when designing user experiences.