Seth Godin is the author of 18 books. He’s also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

  • 100 Secrets of the Art World

    What do major artists consider their best-kept secret? What is regarded as confidential knowledge among the key players of the global art market? In 100 Secrets of the Art World, the most powerful international individuals share their insights.,Edited by Thomas Girst and Magnus Resch (author of the bestselling Management of Art Galleries), this indispensable and fun guide to contemporary art contains exclusive anecdotes, advice and personal stories from artists, museum directors, gallerists, auction house insiders, collectors and many more. Contributors include Jeff Koons, Zaha Hadid, Marina Abramovic, ??lafur El??asson and John Baldessari, as well as directors and curators from the Centre Pompidou, the Guggenheim, The Metropolitan Museum of Art, The Museum of Modern Art, Tate Modern, the Nationalgalerie and elsewhere, including Philip Tinari, Hans Neuendorf, Matthew Slotover, Hans Ulrich Obrist, Daniel Birnbaum, Klaus Biesenbach, Jeffrey Deitch, Larry Gagosian, Alexandra Munroe and others.,Thoughtful and often critical entries make this informative publication an entertaining read for anyone interested in contemporary art.,Thomas Girst is an art historian and the worldwide Head of Cultural Engagement at the BMW Group. His most recent publications include The Duchamp Dictionary (2014) and Art, Literature, and the Japanese American Internment (2015).,Magnus Resch is an author, art entrepreneur and lecturer. His most recent publications include the Art Collector Report (2015) and the bestseller Management of Art Galleries (2015).

  • 100 Side Hustles

    Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do.,Chris Guillebeau, self-employment guru, author of ,, and creator of the popular , podcast, presents a collection of the top hundred side-gig case studies from both his podcast and his personal files, featuring jewelry makers, website founders, food truck bakers, and more. With inspiring anecdotes alongside bullet-point takeaways, this playbook will not only inspire you to follow in these innovators’ entrepreneurial footsteps but also achieve similar business success. From identifying underserved markets to crafting unique products and services that spring from your passions, you’ll soon be making money on the side while living your best life.

  • 99% True

    Paul McGowan tells all (and then some) in this riotous tale of misbegotten success that’s 99% true in all the best ways. From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums???see how the CEO of a worldwide company took fifty years to become an overnight success.,Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You’ll laugh and you’ll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you’ll discover what Paul did: life’s detours offer the best opportunities to find your way.

  • A Second Chance

    What if you were only known for the worst thing you’ve ever done?,A Second Chance is about new starts, forgiveness, shame, and the power of possibility. ,Don’t you deserve a second chance? Don’t we all? ,Catherine Hoke founded Defy Ventures, a revolutionary organization that transforms the lives of people with criminal histories. It heals families, strengthens communities, creates jobs, and incubates small businesses. But mostly, Defy helps us find our humanity, regardless of whether we’ve been to prison or not.,This is the book that everyone is talking about, and for good reason. You might have heard Cat talking with Tim Ferriss on his podcast, or read about her work on Seth Godin’s blog.,”This is the bravest book I’ve read in years.” – Bill Hybels, Willow Creek,By sharing her personal story of a second chance, and then introducing us to the people she serves, Cat takes us on a life-changing journey. She helps us understand the methods that are used by the Defy team and how they persevere in the face of daunting odds. A Second Chance is a book about the change that Defy creates, yes, but also about changing your own life.,”This inspiring book shows how it’s possible for people who have been cast aside in society to turn their lives around and start giving back to that society.” – Adam Grant, bestselling author,A Second Chance is about one woman’s vision and her relentless effort to make it real but it’s also about building a community that makes a difference. Defy is based on a unique inside/outside partnership. It only works because of the generous work of everyone in Defy’s volunteer community, and this book teaches us what it means to lead from within.,”I’ve never seen anything like Defy, and I’ve been in corrections for 31 years.” – Warden Ducart, Pelican Bay State Prison,”If you care about our society, you have to read this book.” – Joe Moglia, Chairman, TD Ameritrade

  • A Whole New Mind

    An exciting–and encouraging–exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing.,The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.,Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment–and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that’s already here.

  • B

    A whimsical love letter, a shared promise, a thank you note, and a whispered secret to mothers and daughters everywhere. The perfect gift, B celebrates the bond that exists between a parent and a child. Short, touching, and lovingly illustrated, it is a family tradition waiting to begin.

  • Brave New Work

    When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.,He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more.,Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work?,That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released.,Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems–the fundamental principles and practices that shape their culture–with extraordinary success.,Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field–that is named the “best place to work” year after year. And even a team that saved $3 million per year by cancelling one monthly meeting.,Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency.,Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?

  • Creative Calling

    Life isn???t about ???finding??? fulfillment and success ??? it???s about creating it. Why then has creativity been given a back seat in our culture? ??No longer.,Creativity is a force inside every person that, when unleashed, transforms our lives and delivers vitality to everything we do. Establishing a creative practice is therefore our most valuable and urgent task – as important to our well-being as exercise or nutrition.,The good news? Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn’t a skill???it’s a habit available to everyone: ??beginners and lifelong creators, entrepreneurs to executives, astronauts to zookeepers, and everyone in between. Through small, daily actions we can supercharge our innate creativity and rediscover our personal power in life.

  • Crossing the Chasm

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

  • Debt

    Every economics textbook says the same thing: Money was invented to replace onerous and complicated barter systems???to relieve ancient people from having to haul their goods to market. The problem with this version of history? There???s not a shred of evidence to support it.,Here anthropologist David Graeber presents a stunning reversal of conventional wisdom: he shows that before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods???that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.,Graeber shows that arguments about debt and debt forgiveness have been at the center of political debates from Italy to China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like ???guilt,??? ???sin,??? and ???redemption???) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. We are still fighting these battles today without knowing it.,is a fascinating chronicle of this little known history???as well as how it has defined human history, and what it means for the credit crisis of the present day and the future of our economy.

  • Don’t Bite the Hook

    Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children???and before we know it, we’re upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn’t have to be that way, says Pema Ch??dr??n. It is possible to relate constructively to the inevitable shocks, losses, and frustrations of life so that we can find true happiness. The key, Pema explains, is not biting the “hook” of our habitual responses. In this recorded weekend retreat, Pema draws on Buddhist teachings from ,to reveal how we can:

  • Dune

    Frank Herbert???s classic masterpiece???a triumph of the imagination and one of the bestselling science fiction novels of all time.,Set on the desert planet Arrakis, Dune is the story of the boy Paul Atreides, heir to a noble family tasked with ruling an inhospitable world where the only thing of value is the ???spice??? melange, a drug capable of extending life and enhancing consciousness. Coveted across the known universe, melange is a prize worth killing for….,When House Atreides is betrayed, the destruction of Paul???s family will set the boy on a journey toward a destiny greater than he could ever have imagined. And as he evolves into the mysterious man known as Muad???Dib, he will bring to fruition humankind???s most ancient and unattainable dream. ,A stunning blend of adventure and mysticism, environmentalism and politics, Dune won the first Nebula Award, shared the Hugo Award, and formed the basis of what is undoubtedly the grandest epic in science fiction.

  • Endeavor

    THIS ISN’T A SELF-HELP BOOK. IT’S A HELP OTHERS BOOK.,You enhance your life most when you make a difference in the lives of others. That work is at the intersection of your values, talents, and tribe.,It???s time to fly higher in an endeavor that makes a difference. Are you ready?,IT’S TIME TO MAKE A DIFFERENCE,Have you wasted enough time traveling the well-worn path of what???s expected? Are you done seeking a destination mapped out by the status quo?,That map leads to where everyone else is headed. Do you want to settle for the tried and true, the ordinary, and the unremarkable?,DRAW YOUR OWN MAP,It???s time to embark on a voyage of discovery. , are you? , are you good at? , do you belong?,Endeavor is a compass to help you draw your own map and a process to encourage you to step into your ???what???s next??? with integrity and intention.,THE WHAT, WHO, AND PROMISE OF THE ENDEAVOR BOOK,What’s It For? Endeavor is a book about discovering your life’s work. Finding fulfillment, prosperity, and meaning through making a difference.,Who’s It For? You’re not defined by your role or job, but by your values and vocation. Cultivate excellence through work that matters.,What’s the Promise? The work you’re meant to do is work you get to do. Work that’s worth it. Endeavor helps you define “what’s next” and step into it.*

  • Everything is Figureoutable

    Do you ever have trouble finishing what you start? Do amazing ideas come to you all the time but after the initial excitement wanes you struggle to follow through? If you’re creative and ambitious, the answer is likely yes.,The problem isn’t you. It’s not that you’re not hardworking, intelligent or deserving, but that you haven’t yet installed the one key belief that will change everything: Everything is figureoutable.,Whether you want to leave a dead-end job, heal a relationship, grow a business, master your money, or just find two free hours in your day, Everything is Figureoutable will train your brain to think more positively and help you break down any dream into manageable steps.,Inside you’ll learn:,You’ll also hear triumphant stories of everyday people using the everything is figureoutable philosophy to transform their life. Everything is figureoutable is more than just a fun phrase to say. It’s a practical, actionable discipline. And it’s about to make you unstoppable!

  • Food Lab

    Ever wondered how to pan-fry a steak with a charred crust and an interior that’s perfectly medium-rare from edge to edge when you cut into it? How to make homemade mac ‘n’ cheese that is as satisfyingly gooey and velvety-smooth as the blue box stuff, but far tastier? How to roast a succulent, moist turkey (forget about brining!)???and use a foolproof method that works every time?,As Serious Eats’s culinary nerd-in-residence, J. Kenji L??pez-Alt has pondered all these questions and more. In ,, Kenji focuses on the science behind beloved American dishes, delving into the interactions between heat, energy, and molecules that create great food. Kenji shows that often, conventional methods don???t work that well, and home cooks can achieve far better results using new???but simple???techniques. In hundreds of easy-to-make recipes with over 1,000 full-color images, you will find out how to make foolproof Hollandaise sauce in just two minutes, how to transform one simple tomato sauce into a half dozen dishes, how to make the crispiest, creamiest potato casserole ever conceived, and much more.

  • Forgetting

    ???One of our true superstars of nonfiction??? (David Foster Wallace), Lewis Hyde, author of , and ,, offers a playful and inspiring defense of forgetfulness by exploring the healing effect it can have on the human psyche.,We live in a culture that prizes memory???how much we can store, the quality of what???s preserved, how we might better document and retain the moments of our life while fighting off the nightmare of losing all that we have experienced. But what if forgetfulness were seen not as something to fear???be it in the form of illness or simple absentmindedness???but rather as a blessing, a balm, a path to peace and rebirth?, is a remarkable experiment in scholarship, autobiography, and social criticism by the author of the classics , and ,. It forges a new vision of forgetfulness by assembling fragments of art and writing from the ancient world to the modern, weighing the potential boons forgetfulness might offer the present moment as a creative and political force. It also turns inward, using the author???s own life and memory as a canvas upon which to extol the virtues of a concept too long taken as an evil.,Drawing material from Hesiod to Jorge Luis Borges to Elizabeth Bishop to Archbishop Desmond Tutu, from myths and legends to very real and recent traumas both personal and historical, , is a unique and remarkable synthesis that only Lewis Hyde could have produced.

  • Get What You Deserve!

    TAKE CONTROL OF THE MESSAGES YOU SEND!,Do it now.,To get what you deserve. . .Let people know talented, motivated and honest you are.p>To let people know how talented, motivated and honest you are. . .Market yourself.,Guerilla marketing yourself is the science of persuading people that you deserve to succeed.,Arming you with the tools and mindset of the guerrilla, this is a breakthrough book teaches you to analyze your product –you–and provides the techniques and strategies you need to market yourself to the top!,GET WHAT YOU DESERVE

  • Growth IQ

    Do you know the best way to drive your company’s growth? If not, it’s time to boost your Growth IQ.,Trying to find the one right move that will improve your business’s performance can feel overwhelming. But, as you’ll discover in Growth IQ, there are just ten simple–but easily misunderstood–paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.,Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she’s presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.,Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities–and pitfalls–of each of the ten growth paths, how they work together, and how they apply to business today. You’ll see how, for instance:,Through Bova’s insightful analyses of these and many other case studies, you’ll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

  • Here Comes Everybody

    An extraordinary exploration of how technology can empower social and political organizers.,In “Here Comes Everbody, the author writes about the current social revolution where groups of people are coming together to share with one another, work together or take some kind of public action. The wirter gives his anaysis on what the social impact will be.

  • How We Decide

    The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.,Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we ???blink??? and go with our gut. But as scientists break open the mind???s black box with the latest tools of neuroscience, they???re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason???and the precise mix depends on the situation. When buying a house, for example, it???s best to let our unconscious mull over the many variables. But when we???re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.,Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of ???deciders??????from airplane pilots and hedge fund investors to serial killers and poker players.,Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?