Scott Adams is the creator of the Dilbert comic strip, and the author of several nonfiction works of satire, commentary, and business. His Dilbert series came to national prominence through the downsizing period in 1990s America and was then distributed worldwide.

  • How To Win Friends and Influence People

    You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you!,Since its release in 1936, , has sold more than 15 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.,As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.

  • How to Write a Good Advertisement

    Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie’s How to Win Friends and Influence People into a mega-seller.,How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you’ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.

  • Impossible to Ignore

    A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore???using the latest in brain science.,Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they???ll remember? How will you stay on their minds long enough to spark the action you need?,Many experts have offered techniques on how to improve your own memory, but not how to influence other people???s memory???and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:,This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you???re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people???s hearts, stays in their heads, and influences their decisions. It???s not just memorable???it???s Impossible to Ignore.

  • Influence

    The widely adopted, now classic book on influence and persuasion???a major national and international bestseller with more than four million copies sold!,In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini???the seminal expert in the field of influence and persuasion???explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.,You???ll learn the six universal principles of influence and how to use them to become a skilled persuader???and, just as importantly, how to defend yourself against dishonest influence attempts.

  • Pre-Suasion

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini??????the foremost expert on effective persuasion??? (Harvard Business Review)???explains how it???s not necessarily the message itself that changes minds, but the key moment before you deliver that message.,What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change ???minds??? a pre-suader must also change ???states of mind.???,Named a ???Best Business Books of 2016??? by the Financial Times, and ???compelling??? by The Wall Street Journal, Cialdini???s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener???s attitudes, beliefs, or experiences isn???t necessary, says Cialdini???all that???s required is for a communicator to redirect the audience???s focus of attention before a relevant action.,From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, ???Yes.??? His book is ???an essential tool for anyone serious about science based business strategies???and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson??? (Forbes).

  • Salt Sugar Fat

    1 NEW YORK TIMES BESTSELLER.,From a Pulitzer Prize???winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.,In the spring of 1999 the heads of the world???s largest processed food companies???from Coca-Cola to Nabisco???gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.,Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation???114 slides in all???making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.,When he was done, the most powerful person in the room???the CEO of General Mills???stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.,Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It???s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It???s no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.,In Salt Sugar Fat, Pulitzer Prize???winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century???including Kraft, Coca-Cola, Lunchables, Kellogg, Nestl??, Oreos, Cargill, Capri Sun, and many more???Moss???s explosive, empowering narrative is grounded in meticulous, often eye-opening research.,Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the ???bliss point??? of sugary beverages or enhance the ???mouthfeel??? of fat by manipulating its chemical structure. He unearths marketing campaigns designed???in a technique adapted from tobacco companies???to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as ???fat-free??? or ???low-salt.??? He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of ???heavy users??????as the companies refer to their most ardent customers???are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

  • Steve Jobs

    Based on more than forty interviews with Jobs conducted over two years???as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues???Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.,At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. ,Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.,Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple???s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

  • The Design of Everyday Things

    The ultimate guide to human-centered design.,Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.,The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.,The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.,The Design of Everyday Things is a powerful primer on how — and why — some products satisfy customers while others only frustrate them.

  • The One Sentence Persuasion Course

    Even the most powerful persuasion strategies are useless if you can’t remember them when you need them.,From The One Sentence Persuasion Course???,Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is. And I’m about to prove it. But first, let me tell you why I’ve gone to this extreme.,Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large about of my time and energy for over a decade. I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.,I know of no subject more fascinating, more empowering, more profitable and, unfortunately, more confusing. This confusion is more than unfortunate. It is also largely, unnecessary.,Given the pace of today’s world, it has never been easier to be powerfully persuasive. Never. It doesn’t require good looks, a silver tongue, or infallible logic. It doesn’t require confidence, charisma, or a magnetic personality. It is a simple matter when one cuts through all the smoke. It’s cutting though the smoke that’s the hard part.,In fact, if you have yet to develop your persuasion powers to the level you want, it likely has nothing to do with you. Given this shell game of strategies and misinformation available it is a wonder we are able to still understand each other, much less persuade each other.,If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. We’re about to take aim at this confusion, blow away the smoke, and make things as simple as possible. In fact, we’ll nail it down to a single sentence. Just 27 words. And with these words, we can work miracles.,But first, we must clear away some smoke.

  • The Power of Habit

    In ,award-winning business reporter,Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.,At its core, , contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.,You???ll find ,on almost every productivity list and for good reason. Written in 2014 by award-winning business reporter ,, it explains how our habits are formed and broken in an intelligent model that is understandable, sharp, and useful. Duhigg provides practical strategies and techniques backed by psychology, research, and real-life examples.,If you???re interested in learning how your brain is wired and why some habits fail and succeed, this book is a fascinating eye-opener. It will kick-start a different thinking process around habits and how you see your everyday actions.

  • The Secret of Selling Anything

    If you’ve read other selling books, you’re probably tired of the false promises that never quite work out. You’re probably tired of being told “you can do it if you just believe you can.”,You’re probably tired of reading about tricks that made a particular sale ~ tricks that may have been appropriate to a particular situation, but not yours ~ and even if they were appropriate, how would you have thought of them at the right time?,If you’ve read books on selling before or listened to “sales experts,” you’re probably tired of being pumped with hot air ~ told how you must “come alive,” be full of enthusiasm, dominate the world around ~ all the things that don’t happen to be a part of your basic nature.,Well, this book isn’t anything like that. In fact, this book was written to refute many cliches of selling that have been accepted without question for years.,This book will prove to you, I hope, that the stereotyped image of the “born salesman” is a mistake. You don’t have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, they are actually a hindrance to making sales.,And you won’t have to develop that uncanny ability to come up with the right answer at the right time ~ that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don’t need such skills.,This book can truly revolutionize your selling career ~ but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book:,Perhaps all of this sounds so far removed from what you’ve heard about selling through the years that you wonder how it could possibly be true. I intend to demonstrate the validity of these statements in two ways.,First, my own experience verifies their worth. Almost invariably, in any selling experience where I’ve found myself, I have outsold everyone else around me ~ usually while working far fewer hours.,In addition, I’ve seen these principles work for a few others, too ~ a very few, for they are unknown to most people.,But there is nothing mysterious about them ~ and that brings us to second way in which I will demonstrate their validity. I will prove them to you. We will deal with life logically and carefully in this book. Everything will be proven in terms of the real world as it is ~ in ways we can both understand.

  • Thinking, Fast and Slow

    In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation???each of these can be understood only by knowing how the two systems shape our judgments and decisions.,Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives???and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic., is a book that has altered how I approach and think about problems in my life. It builds on the idea that we’re , and that we’re governed by two completely separate brains; our , (automatic) brain and our , (conscious) brains. You’ll be surprised which one has the wheel most of the time…, also reminds a bit of ,???s thinking in ,. It dives into how the mechanisms of human thinking works, and how we’re lured into poor judgement, hopeless memory and bad decisions by our fast-thinking systems. , reveals when we can and ,. We can all benefit from a little more slow thinking.,One interesting insight is that , ends his books with a conclusion on the importance of improving our decision-making and the role that technology can play for that in the future. , comes to the same conclusion in his incredible book ,.,If you’re a marketer or UX designer, it’s super insightful in helping to predict irrational user behaviour.

  • Trump

    President Donald J. Trump lays out his professional and personal worldview in this classic work???a firsthand account of the rise of America???s foremost deal-maker.,???I like thinking big. I always have. To me it???s very simple: If you???re going to be thinking anyway, you might as well think big.??????Donald J. Trump,Here is Trump in action???how he runs his organization and how he runs his life???as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker???s art. And throughout, Trump talks???really talks???about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur???the ultimate read for anyone interested in the man behind the spotlight.

  • What Every BODY is Saying

    Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to “speed-read” people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You’ll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:,Filled with examples from Navarro’s professional experience, this definitive book offers a powerful new way to navigate your world…,He says that’s his best offer. Is it? She says she agrees. Does she? The interview went great???or did it? He said he’d never do it again. But he did.

  • Win Your Case

    Gerry Spence is perhaps America’s most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since l969.,In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial-from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself.,Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument.,To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument.,Whether you are presenting your case to a judge, a jury, a boss, a committee, or a customer, Win Your Case is an indispensable guide to success in every walk of life, in and out of the courtroom.