Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

  • Alpha Girls

    An unforgettable story of four women who, through grit and ingenuity, became stars in the cutthroat, high-stakes, male dominated world of venture capital in Silicon Valley, and helped build some of the foremost companies of our time.,In ,, award-winning journalist Julian Guthrie takes readers behind the closed doors of venture capital, an industry that transforms economies and shapes how we live. We follow the lives and careers of four women who were largely written out of history – until now.,Magdalena Yesil, who arrived in America from Turkey with $43 to her name, would go on to receive her electrical engineering degree from Stanford, found some of the first companies to commercialize internet access, and help Marc Benioff build Salesforce. Mary Jane Elmore went from the corn fields of Indiana to Stanford and on to the storied venture capital firm IVP – where she was one of the first women in the U.S. to make partner – only to be pulled back from the glass ceiling by expectations at home. Theresia Gouw, an overachieving first-generation Asian American from a working-class town, dominated the foosball tables at Brown (she would later reluctantly let Sergey Brin win to help Accel Partners court Google), before she helped land and build companies including Facebook, Trulia, Imperva, and ForeScout. Sonja Hoel, a Southerner who became the first woman investing partner at white-glove Menlo Ventures, invested in McAfee, Hotmail, Acme Packet, and F5 Networks. As her star was still rising at Menlo, a personal crisis would turn her into an activist overnight, inspiring her to found an all-women’s investment group and a national nonprofit for girls.,These women, juggling work and family, shaped the tech landscape we know today while overcoming unequal pay, actual punches, betrayals, and the sexist attitudes prevalent in Silicon Valley and in male-dominated industries everywhere. Despite the setbacks, they would rise again to rewrite the rules for an industry they love. In ,, Guthrie reveals their untold stories.

  • Angel Investing

    They deliver more capital to entrepreneurs than any other source. And they often receive an incredible return on their investments. They???re angel investors, some of the most important???and least understood???players in business today, whose investments in startups exceed $20 billion per year. Many, if not most, of the world???s largest companies were originally funded by angels???companies like Apple, Microsoft, LinkedIn and Amazon.com.,But until now, little has been written about these angels, due in part to their preference for anonymity. ANGEL INVESTING: The Gust Guide to Making Money and Having Fun Investing in Startups by David S. Rose provides an inside look at who these angels are, how they operate, and how anyone with six figures to invest can potentially generate annual returns of 25% while funding tomorrow???s industry leaders???and having a lot of fun in the process.,In the past few years, angel investing has moved from an arcane, tiny backwater of the financial world to a business arena that receives coverage in mainstream newspapers and smash hit television shows such as ABC???s Shark Tank. Every year angels invest over $20 billion into startup companies in the US alone (and double that amount worldwide). Historically this been a virtually random activity, but over the past several years angel investing has begun to be recognized as a legitimate part of the Alternative Investments asset class.,With a foreword by Reid Hoffman???co-founder of LinkedIn and a prolific angel investor himself???together with hard research studies and a host of stories from his personal experience as one of the world???s leading angels, Rose explains in this book precisely how angels and venture capitalists differ, describes proven ways for entrepreneurs to attract them, and provides all the relevant resources for investors to enter into the world of startup funding.

  • Connected Strategy

    The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.,There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions–where customers realize they have an unmet need and then look for ways to fill it–firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.,Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on ,: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.,Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways–respond-to-desire, curated offerings, coaching, and automatic execution–for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:,Reshape the connections between customers, suppliers, and your firm Create the right revenue model Make the best technology choices to support your strategy,Integrating rich examples, how-to advice, and tools in the form of “workshop chapters” throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.

  • Conscious Business

    Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.,Conscious Business presents breakthrough techniques to help you achieve:,A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.

  • High Growth Handbook

    High Growth Handbook is the playbook for growing your startup into a global brand.,”If you want the chance to turn your startup into the next Google or Twitter, then read this trenchant guide from someone who played key roles in the growth of these companies.” ???Reid Hoffman, co-founder of LinkedIn and New York Times 1 bestselling author,Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies to global enterprises.,Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including:,Interspersed with and informed by interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

  • Measure What Matters

    1 , Bestseller,Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth???and how it can help any organization thrive.,In the fall of 1999, John Doerr met with the founders of a start-up whom he’d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They’d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress???to measure what mattered.,Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (“the greatest manager of his or any era”) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove’s brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.,In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone’s goals, from entry level to CEO, are transparent to the entire organization.,The benefits are profound. OKRs surface an organization’s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.,In ,, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

  • More Human

    Government, business, the lives we lead, the food we eat, the way our children are brought up, the way we relate to the natural world around us ??? it’s all become too big and distant and industrialised. Inhuman. It’s time to do something about it. It’s time to put people first. It’s time to make the world more human.,Steve Hilton, visiting professor at Stanford University and former senior adviser to Prime Minister David Cameron, believes that the frustrations people have with government, politics, their economic circumstances and their daily lives are caused by deep structural problems in the systems that dominate our modern world ??? systems that are broken because they’ve grown too far from the human scale. He shows us how change is possible, offering the latest research, compelling stories and case studies from all over the world across industry, politics, education, design and social action to show us what can happen when we make our world more human. This book is a manifesto and call to action for a more local, more accountable and more human way of living that will make us more productive, more fulfilled and ultimately happier.

  • Nonzero

    In his bestselling The Moral Animal, Robert Wright applied the principles of evolutionary biology to the study of the human mind. Now Wright attempts something even more ambitious: explaining the direction of evolution and human history???and discerning where history will lead us next.,In Nonzero: The Logic of Human Destiny, Wright asserts that, ever since the primordial ooze, life has followed a basic pattern. Organisms and human societies alike have grown more complex by mastering the challenges of internal cooperation. Wright’s narrative ranges from fossilized bacteria to vampire bats, from stone-age villages to the World Trade Organization, uncovering such surprises as the benefits of barbarian hordes and the useful stability of feudalism. Here is history endowed with moral significance???a way of looking at our biological and cultural evolution that suggests, refreshingly, that human morality has improved over time, and that our instinct to discover meaning may itself serve a higher purpose. Insightful, witty, profound, Nonzero offers breathtaking implications for what we believe and how we adapt to technology’s ongoing transformation of the world.

  • On War

    Carl von Clausewitz’s , has been called, “not simply the greatest, but the only truly great book on war.” It is an extraordinary attempt to construct an all-embracing theory of how war works. Its coherence and ambition are unmatched by other military literature. , is full of sharp observation, biting irony, and memorable phrases, the most famous being, “War is a continuation of politics by other means.”

  • Sapiens

    100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens.,How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?,In ,, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical ??? and sometimes devastating ??? breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come?,Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power … and our future.

  • Smart People Should Build Things

    Andrew Yang, the founder of Venture for America, offers a unique solution to our country???s economic and social problems???our smart people should be building things. , offers a stark picture of the current culture and a revolutionary model that will redirect a generation of ambitious young people to the critical job of innovating and building new businesses.,As the Founder and CEO of Venture for America, Andrew Yang places top college graduates in start-ups for two years in emerging U.S. cities to generate job growth and train the next generation of entrepreneurs. He knows firsthand how our current view of education is broken. Many college graduates aspire to finance, consulting, law school, grad school, or medical school out of a vague desire for additional status and progress rather than from a genuine passion or fit.,In ,, this self-described ???recovering lawyer??? and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.

  • Snow Crash

    One of Time???s 100 best English-language novels.,A mind-altering romp through a future America so bizarre, so outrageous, you???ll recognize it immediately.,Only once in a great while does a writer come along who defies comparison???a writer so original he redefines the way we look at the world. Neal Stephenson is such a writer and Snow Crash is such a novel, weaving virtual reality, Sumerian myth, and just about everything in between with a cool, hip cybersensibility to bring us the gigathriller of the information age.,In reality, Hiro Protagonist delivers pizza for Uncle Enzo???s CosoNostra Pizza Inc., but in the Metaverse he???s a warrior prince. Plunging headlong into the enigma of a new computer virus that???s striking down hackers everywhere, he races along the neon-lit streets on a search-and-destroy mission for the shadowy virtual villain threatening to bring about infocalypse.,???[Snow Crash is] a cross between Neuromancer and Thomas Pynchon???s Vineland. This is no mere hyperbole.??????The San Francisco Bay Guardian,???Fast-forward free-style mall mythology for the twenty-first century.??????William Gibson???Brilliantly realized . . . Stephenson turns out to be an engaging guide to an onrushing tomorrow.??????The New York Times Book Review

  • So Good They Can’t Ignore You

    Cal Newport’s clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person’s talent and skill – and not necessarily their passion – that determines their career path.,Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.,The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: “Be so good they can’t ignore you” and that’s the main basis for Newport’s book. Skill and ability trump passion.,Inspired by former Apple CEO Steve Jobs’ famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice.,From there, Newport presents compelling scientific and contemporary case study evidence that the key to one’s career success is to find out what you do well, where you have built up your ‘career capital,’ and then to put all of your efforts into that direction.

  • The Airbnb Story

    This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its ???host??? community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb.,Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in???depth study of Airbnb’s leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.

  • The Art of War

    Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

  • The Evolution of God

    In this sweeping narrative that takes us from the Stone Age to the Information Age, Robert Wright unveils an astonishing discovery: there is a hidden pattern that the great monotheistic faiths have followed as they have evolved. Through the prisms of archaeology, theology, and evolutionary psychology, Wright’s findings overturn basic assumptions about Judaism, Christianity, and Islam, and are sure to cause controversy. He explains why spirituality has a role today, and why science, contrary to conventional wisdom, affirms the validity of the religious quest. And this previously unrecognized evolutionary logic points not toward continued religious extremism, but future harmony.,Nearly a decade in the making, The Evolution of God is a breathtaking re-examination of the past, and a visionary look forward.

  • The Gene

    From the Pulitzer Prize-winning, bestselling author of The Emperor of All Maladies???a magnificent history of the gene and a response to the defining question of the future: What becomes of being human when we learn to ???read??? and ???write??? our own genetic information?,Siddhartha Mukherjee has a written a biography of the gene as deft, brilliant, and illuminating as his extraordinarily successful biography of cancer. Weaving science, social history, and personal narrative to tell us the story of one of the most important conceptual breakthroughs of modern times, Mukherjee animates the quest to understand human heredity and its surprising influence on our lives, personalities, identities, fates, and choices.,Throughout the narrative, the story of Mukherjee???s own family???with its tragic and bewildering history of mental illness???cuts like a bright, red line, reminding us of the many questions that hang over our ability to translate the science of genetics from the laboratory to the real world. In superb prose and with an instinct for the dramatic scene, he describes the centuries of research and experimentation???from Aristotle and Pythagoras to Mendel and Darwin, from Boveri and Morgan to Crick, Watson and Franklin, all the way through the revolutionary twenty-first century innovators who mapped the human genome.,As The New Yorker said of The Emperor of All Maladies, ???It???s hard to think of many books for a general audience that have rendered any area of modern science and technology with such intelligence, accessibility, and compassion???An extraordinary achievement.??? Riveting, revelatory, and magisterial history of a scientific idea coming to life, and an essential preparation for the moral complexity introduced by our ability to create or ???write??? the human genome, The Gene is a must-read for everyone concerned about the definition and future of humanity. This is the most crucial science of our time, intimately explained by a master.

  • The Industries of the Future

    This book answers the question: ‘What’s next?’ The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster.,As Hillary Clinton’s Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From refugee camps in the Congo and Syrian war zones, to visiting the world’s most powerful people in business and government, Ross’s travels amounted to a four-year masterclass in the changing nature of innovation.,In The Industries of the Future, Ross distils his observations on the forces that are changing the world. He highlights the best opportunities for progress and explains how countries thrive or sputter. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology.,Blending storytelling and economic analysis, he answers questions on how we will need to adapt. Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.

  • The Inner Lives of Markets

    America???s economic revolution isn???t just driven by technology. It???s about markets.,The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you???ve ever owned a business, rented an apartment, or shopped online, you???ve had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the economy work better???all thanks to technology.,At least that???s how the story of the modern economy is usually told. But in this lucid, wry book, Ray Fisman and Tim Sullivan show that the revolution is bigger than tech: it is really a story about the transformation of markets. From the auction theories that power Google???s ad sales algorithms to the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists.,And we???re all participants in this revolution. Every time you book a room on Airbnb, hire a car on Lyft, or click on an ad, you too are reshaping our social institutions and our lives.,The Inner Lives of Markets is necessary reading for the modern world: it reveals the blueprint for how we work, live, and shop, and offers wisdom for how to do it better.

  • The Lord of the Rings

    One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkness bind them.,In ancient times the Rings of Power were crafted by the Elven-smiths, and Sauron, the Dark Lord, forged the One Ring, filling it with his own power so that he could rule all others. But the One Ring was taken from him, and though he sought it throughout Middle-earth, it remained lost to him. After many ages it fell by chance into the hands of the hobbit Bilbo Baggins.,From Sauron’s fastness in the Dark Tower of Mordor, his power spread far and wide. Sauron gathered all the Great Rings to him, but always he searched for the One Ring that would complete his dominion.,When Bilbo reached his eleventy-first birthday he disappeared, bequeathing to his young cousin Frodo the Ruling Ring and a perilous quest: to journey across Middle-earth, deep into the shadow of the Dark Lord, and destroy the Ring by casting it into the Cracks of Doom.,The Lord of the Rings tells of the great quest undertaken by Frodo and the Fellowship of the Ring: Gandalf the Wizard; the hobbits Merry, Pippin, and Sam; Gimli the Dwarf; Legolas the Elf; Boromir of Gondor; and a tall, mysterious stranger called Strider.