is a full-stack designer, , developer and entrepreneur based in Tel Aviv, Israel. He is the founder of ,, an online school and popular , teaching designers all the necessary skills they need to become high-value web designers.

  • Atlas Shrugged

    Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil, Atlas Shrugged is Ayn Rand???s magnum opus: a philosophical revolution told in the form of an action thriller???nominated as one of America???s best-loved novels by PBS???s The Great American Read. Who is John Galt? When he says that he will stop the motor of the world, is he a destroyer or a liberator? Why does he have to fight his battles not against his enemies but against those who need him most? Why does he fight his hardest battle against the woman he loves? You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the amazing men and women in this book. You will discover why a productive genius becomes a worthless playboy…why a great steel industrialist is working for his own destruction…why a composer gives up his career on the night of his triumph…why a beautiful woman who runs a transcontinental railroad falls in love with the man she has sworn to kill.,Atlas Shrugged, a modern classic and Rand???s most extensive statement of Objectivism???her groundbreaking philosophy???offers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth century???s leading artists.

  • Awareness

    ???Wisdom from one of the greatest spiritual masters of our time.??????James Martin, SJ, author of Jesus: A Pilgrimage,The heart of Anthony de Mello’s bestselling spiritual message is awareness. Mixing Christian spirituality, Buddhist parables, Hindu breathing exercises, and psychological insight, de Mello’s words of hope come together in Awareness in a grand synthesis.,In short chapters for reading in quiet moments at home or at the office, he cajoles and challenges: We must leave this go-go-go world of illusion and become aware. And this only happens, he insists, by becoming alive to the needs and potential of others, whether at home or in the workplace.,Here, then, is a masterful book of the spirit, challenging us to wake up in every aspect of our lives.

  • Book of Branding

    Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.,The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.,Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

  • Book of Ideas

    Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry. Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating creative block. It is also illustrated with some of the most important and resonant portfolio projects. Book of Ideas is an invaluable tool to any creative at any stage in their career.

  • Building a StoryBrand

    bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.,Donald Miller???s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. , does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.,Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, , will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers., is one of those great books you’ll find yourself re-referencing again and again, applying it to your business, design, and even personal branding. It will teach you to think of your customers as the main character in your story and how to talk about your brand so that they will listen. Because ,, they care about their own.,Knowing how to craft a compelling message and integrating that message into your product design and marketing is easier than you may think. , is efficiently packed with useful information and frameworks to help you create a story that will capture customer attention. An incredibly useful skill for a UX designer, copywriter, marketer or entrepreneur.

  • Conversational Capital

    Embed into Your Products and Experiences the Ingredients that Drive Advocacy:,For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.,1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

  • Dark Matter

    Jason Dessen is walking home through the chilly Chicago streets one night, looking forward to a quiet evening in front of the fireplace with his wife, Daniela, and their son, Charlie???when his reality shatters.,It starts with a man in a mask kidnapping him at gunpoint, for reasons Jason can???t begin to fathom???what would anyone want with an ordinary physics professor????and grows even more terrifying from there, as Jason???s abductor injects him with some unknown drug and watches while he loses consciousness.,When Jason awakes, he???s in a lab, strapped to a gurney???and a man he???s never seen before is cheerily telling him ???welcome back!???,Jason soon learns that in this world he???s woken up to, his house is not his house. His wife is not his wife. His son was never born.,And someone is hunting him.

  • Deep Work

    One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.,Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.,In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four “rules,” for transforming your mind and habits to support this skill.,A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories — from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air — and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.,Few books have been as transformative for me as ,s ,. In an attention-deficit economy, we have lost our ability to focus and solve complex problems. As more companies embrace open offices, Slack, work-from-home policies and move towards ,, our attention spans are only getting shorter.,When was the last time you were able to focus on one task, uninterrupted, for just 60 minutes? Or when was the last time you managed to ???get some real work done???? In the first half of the book, Cal???s explains why deep work is so valuable and increasingly rare in today???s attention-deficit economy. Shallow work, on the other hand, is made up of non-cognitively demanding tasks that can be performed while semi-distracted. These jobs (and workers) are easily replicated and it???s a race-to-the-bottom for your career.,The ability to work deeply is perhaps , most valuable skill you can learn. It???s a skill that can be sharpened, practised, and leveraged in every aspect of your life. To master deep work, you can focus not just on ???getting things done??? but on ???getting valuable things done??? in less time.,???s company, , (now ,), was an early proponent of the value of deep work, cutting their employees??? workday to 4-days in 2012 and increasing productivity in parallel by promoting a distraction-free environment. More recently, , in Japan that led to a 40% increase in productivity by reducing distracting meetings, emails and ???shallow??? work.,In the 1980s, , famously adopted his own “,” where he spends two weeks alone in the forest twice a year. It is reported that he never missed these periods of deep work, no matter what was going on at Microsoft. Gates understands the value of ,.,A mix of cultural criticism and actionable advice, , will teach you practical steps to fight for more deep work in your life and to focus on what???s important. Read this book and then listen to the audiobook???make it still and it will instil positive changes in your career, habits and life.

  • Delivering Happiness

    The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.,Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the 1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.,Sound crazy? It’s all standard operating procedure at Zappos.com, the online retailer that’s doing over $1 billion in gross merchandise sales every year.In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.,In 2009, Zappos was listed as one of Fortune magazine’s top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.,In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.

  • Designing Brand Identity

    Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

  • Drawing on the Right Side of the Brain

    A revised edition of the classic bestselling how to draw book. A life-changing book, this fully revised and updated edition of Drawing on the Right Side of the Brain is destined to inspire generations of readers and artists to come.,Translated into more than seventeen languages, Drawing on the Right Side of the Brain is the world’s most widely used instructional drawing book. Whether you are drawing as a professional artist, as an artist in training, or as a hobby, this book will give you greater confidence in your ability and deepen your artistic perception, as well as foster a new appreciation of the world around you. This revised/updated fourth edition includes:

  • Essentialism

    Have you ever found yourself stretched too thin?,Do you simultaneously feel overworked and underutilized?,Are you often busy but not productive?,Do you feel like your time is constantly being hijacked by other people???s agendas?,If you answered yes to any of these, the way out is the ,???,The Way of the Essentialist isn???t about getting more done in less time. It???s about getting , done. ??It is not ??a time management strategy, or a productivity technique. It is a , for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. ,By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy ??? instead of giving others the implicit permission to choose for us.,Essentialism is not one more thing ??? it???s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism ??is a movement whose time has come.,Often we get caught up in the busyness of life and lose focus on the things we want to do. ,???s , is a book that I think everyone should read. It focuses on an idea It is an idea whose time has come: do less. , clears your judgement and gives you permission to focus on what really matters instead of trying to do everything.??,In applying McKeown???s advice and defining strict criteria for what is essential in your life, you???ll reclaim invaluable time, energy and focus. McKeown calls this ???the disciplined pursuit of ,.???

  • Expert Secrets

    helps people find their message and then create a mass movement of people who will pay them for that advice.

  • Good Strategy Bad Strategy

    Clears out the mumbo jumbo and muddled thinking underlying ,strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.,Developing and implementing a strategy is ,central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with ???strategy.??? He debunks these elements of ???bad strategy??? and awakens an understanding of the power of a ???good strategy.???,A good strategy is a specific and coherent response to???and approach for overcoming???the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt???s,nine sources of power???ranging from using leverage to effectively focusing on growth???are eye-opening yet pragmatic tools that can be put to work on Monday morning.,Surprisingly, a good strategy is often unexpected because most organizations don???t have one. Instead, they have ???visions,??? mistake financial goals for strategy, and pursue a ???dog???s dinner??? of conflicting policies and actions.,Rumelt argues that the heart of a good strategy is insight???into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.,uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007???08 financial crisis.,Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, ,stems from Rumelt???s decades of digging beyond the superficial to address hard questions with honesty and integrity.

  • Grid Systems in Graphic Design

    A grid system is a rigid framework that is supposed to help graphic designers in the meaningful, logical and consistent organization of information on a page. It is an established tool that is used by print and web designers to create well-structured, balanced designs. Rudimentary versions of grid systems existed since the medieval times, but a group of Swiss graphic designers, mostly inspired in ideas from typographical literature started building a more rigid and coherent system for page layout. The core of these ideas were first presented by M??ller-Brockmann who helped to spread the knowledge about the grids thorough the world. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level.

  • Hello, My Name Is Awesome

    Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone–even noncreative types–can create memorable and effective brand names. No degree in linguistics required.,The heart of the book is Watkins’s proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive–evokes a positive brand experience; is Meaningful–your customers get it; uses Imagery–visually evocative to aid in memory; has Legs–lends itself to a theme for extended mileage; and is Emotional–moves people.,A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged–looks like a typo; is a Copycat–similar to competitors’ names; is Restrictive–limits future growth; is Annoying–frustrates customers; is Tame–flat, uninspired; suffers from the Curse of Knowledge–only insiders get it; and is Hard to pronounce.,Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you’ll see dozens of examples–the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

  • How To

    The first monograph, design manual, and manifesto by Michael Bierut, one of the world???s most renowned graphic designers???a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the ,, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.,Prot??g?? of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the ,, the William Jefferson Clinton Foundation, ,, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.,, Bierut???s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design???how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut???s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.,Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, , provides insight to the design process of one of this century???s most renowned creative minds.

  • How to Stop Worrying and Start Living

    Learn how to break the worry habit — Now and forever!,With Dale Carnegie’s timeless advice in hand, more than six million people have learned how to eliminate debilitating fear and worry from their lives and to embrace a worry-free future. In this classic work, How to Stop Worrying and Start Living, Carnegie offers a set of practical formulas that you can put to work today. It is a book packed with lessons that will last a lifetime and make that lifetime happier!

  • I Will Teach You to Be Rich

    The groundbreaking , and , BESTSELLER that taught a generation how to earn more, save more, and live a rich life???now in a revised 2nd edition.,Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you???automatically. Best of all, spend guilt-free on the things you love.,Personal finance expert Ramit Sethi has been called a ???wealth wizard??? by , and the ???new guru on the block??? by ,. Now he???s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.

  • It’s Not How Good You Are, It’s How Good You Want to Be

    It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!,Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain’s best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include ‘The Car in front is a Toyota’ and ‘The Independent – It is – Are You?’. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.