Ramit Sethi is an American personal finance advisor and entrepreneur. Sethi is the author of the 2009 New York Times Best Seller, “I Will Teach You to Be Rich” and founder of GrowthLab.com, owner of IWillTeachYouToBeRich.com, and owner and a co-founder of PBworks, a commercial wiki website.

  • Age of Propaganda

    Americans create 57% of the world’s advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.,Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.,This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

  • Bird by Bird

    For a quarter century, more than a million readers???scribes and scribblers of all ages and abilities???have been inspired by Anne Lamott???s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne???s father???also a writer???in the iconic passage that gives the book its title:,???Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he???d had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother???s shoulder, and said, ???Bird by bird, buddy. Just take it bird by bird.??????,An essential volume for generations of writers young and old, Bird by Bird is a modern classic. This twenty-fifth anniversary edition will continue to spark creative minds for years to come.

  • Breakthrough Advertising

    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.,The reason why is because it deals with how to channel the forces in the marketplace which control sales.,Put simply, Gene’s book addresses the universal problem of all copywriting: How to write a headline ??? and an ad that follows it ??? that will open up a whole new market.

  • Getting Everything You Can Out of All You’ve Got

    A trusted advisor to America’s top corporations and recognized as one of today’s preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.,And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen– or are going to see– that you could take and turn to your advantage?,In Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You’ll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

  • Iacocca

    ???Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.??????Business Week,He???s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.,The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn???t get mad, he got even. He led a battle for Chrysler???s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.,In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford???s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn???t know how to cash the check.

  • Influence

    The widely adopted, now classic book on influence and persuasion???a major national and international bestseller with more than four million copies sold!,In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini???the seminal expert in the field of influence and persuasion???explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.,You???ll learn the six universal principles of influence and how to use them to become a skilled persuader???and, just as importantly, how to defend yourself against dishonest influence attempts.

  • Mindless Eating

    This book will literally change the way you think about your next meal.,Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we???re eating???often without realizing it. His findings will astound you.,Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office???wherever you satisfy your appetite.

  • Never Eat Alone

    The bestselling business classic on the power of relationships, updated with in-depth ??advice for making connections in the digital world.,Do you want to get ahead in life? Climb the ladder to personal success?,The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships???so that everyone wins.,In Never Eat Alone, Ferrazzi lays out the specific steps???and inner mindset???he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi???s advice more essential for anyone hoping to get ahead in business.,The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington???s corridors of power to Hollywood???s A-list, leading to him being named one of Crain???s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.,In the course of this book, Ferrazzi outlines the timeless strategies shared by the world???s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.,Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a ???conference commando,??? and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.

  • No B.S. Marketing to the Affluent

    THE SCARY TRUTH: The middle-class consumer population???and their buying power???is massively shrinking. Customers are buying less and in fewer categories.,THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.,In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah???s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You’ll also discover how to:

  • Outer Order, Inner Calm

    NEW YORK TIMES BESTSELLER.,In this lovely, easy-to-use illustrated guide to decluttering, the beloved author of The Happiness Project shows us how to take control of our stuff???and, by extension, our lives. ,Gretchen Rubin knows firsthand that creating order can make our lives happier, healthier, more productive, and more creative. But for most of us, a rigid, one-size-fits-all solution doesn’t work. When we tailor our approach to suit our own particular challenges and habits, we can find inner calm.,With a sense of fun, and a clear idea of what???s realistic for most people, Rubin suggests dozens of manageable tips and tricks for creating a more serene, orderly environment, including:,By getting rid of things we don???t use, don???t need, or don???t love, we free our minds (and our shelves) for what we truly value.

  • Poor Charlie’s Almanack

    Poor Charlie’s Almanack is a collection of speeches and talks by Charlie Munger, compiled by Peter D. Kaufman.,Charlie Munger is the long serving vice-chairman of Berkshire Hathaway. This book brings together his investing thoughts beyond his famous statement “I have nothing to add.” Munger is an admirer of Benjamin Franklin, and the book’s title is a tribute to Franklin’s Poor Richard’s Almanack.,Net proceeds from sales of the book go to the Munger Research Center at the Huntington Library in San Marino, California.

  • The 22 Immutable Laws of Branding

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.,Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand???and provides the step-by-step instructions you need to do so.,The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

  • The Checklist Manifesto

    In his latest bestseller, Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it.,The modern world has given us stupendous know-how. Yet avoidable failures continue to plague us in health care, government, the law, the financial industry???in almost every realm of organized activity. And the reason is simple: the volume and complexity of knowledge today has exceeded our ability as individuals to properly deliver it to people???consistently, correctly, safely. We train longer, specialize more, use ever-advancing technologies, and still we fail. Atul Gawande makes a compelling argument that we can do better, using the simplest of methods: the checklist. In riveting stories, he reveals what checklists can do, what they can???t, and how they could bring about striking improvements in a variety of fields, from medicine and disaster recovery to professions and businesses of all kinds. And the insights are making a difference. Already, a simple surgical checklist from the World Health Organization designed by following the ideas described here has been adopted in more than twenty countries as a standard for care and has been heralded as ???the biggest clinical invention in thirty years??? (The Independent).

  • The Gift of Fear

    True fear is a gift. Unwarranted fear is a curse. Learn how to tell the difference.,A date won’t take “no” for an answer. The new nanny gives a mother an uneasy feeling. A stranger in a deserted parking lot offers unsolicited help. The threat of violence surrounds us every day. But we can protect ourselves, by learning to trust???and act on???our gut instincts.,In this empowering book, Gavin de Becker, the man Oprah Winfrey calls the nation’s leading expert on violent behavior, shows you how to spot even subtle signs of danger???before it’s too late. Shattering the myth that most violent acts are unpredictable, de Becker, whose clients include top Hollywood stars and government agencies, offers specific ways to protect yourself and those you love, including…how to act when approached by a stranger…when you should fear someone close to you…what to do if you are being stalked…how to uncover the source of anonymous threats or phone calls…the biggest mistake you can make with a threatening person…and more. Learn to spot the danger signals others miss. It might just save your life.

  • The Robert Collier Letter Book

    The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote “Secret of the Ages” during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers’ needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients’ pockets.

  • The Social Animal

    Focusing on research to introduce modern social psychology, Social Animal takes the patterns and motives of human behavior to analyze distinct topics like terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

  • Tiny Habits

    The world???s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. ,When it comes to change, TINY IS MIGHTY. Start with two pushups a day, not a two-hour workout; or five deep breaths each morning rather than an hour of meditation. In TINY HABITS, B.J. Fogg brings his experience coaching more than 40,000 people to help you lose weight, de-stress, sleep better, or achieve any goal of your choice. ??You just need Fogg???s behavior formula: make it easy, make it fit your life, and make it rewarding. Whenever you get in your car, take one yoga breath. Smile. ??Whenever you get in bed, turn off your phone. Give yourself a high five. ??,Change can be easy???once it starts, it grows. ??Let B.J. Fogg show you exactly how.,is a recently published book from Stanford Professor ,, who focuses on behavioural research that will improve people???s lives. , is based on 20 years of research and Fogg???s experience coaching over 40,000 people on how to create a happier, healthier life through habit formation.,Unlike many books on the subject, Fogg???s advice is not just a summary of previous methods; it is a mix of modern behavioural science, psychology, and Fogg???s own proprietary strategies and method. , is the 21-st century approach to forming better habits and making them stick.

  • What They Don’t Teach You at Harvard Business School

    This business classic features straight-talking advice you???ll never hear in school.,Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.,To this day, McCormack???s business classic remains a must-read for executives and managers at every level. Relating his proven method of ???applied people sense??? in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on: