Piter Dimitrov is a designer and Webflow developer from Bulgarian. He is also a Young Juror at Awwwards.

  • Branding in Five and a Half Steps

    Michael Johnson is one of the world???s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process,In ,, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question???the missing gap in the market???to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand???from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.,With more than 1,000 vibrant illustrations showcasing the world???s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, , explores every step of the development process required to create the simplest and most immediately compelling brands.

  • How To

    The first monograph, design manual, and manifesto by Michael Bierut, one of the world???s most renowned graphic designers???a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the ,, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.,Prot??g?? of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the ,, the William Jefferson Clinton Foundation, ,, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.,, Bierut???s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design???how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut???s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.,Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, , provides insight to the design process of one of this century???s most renowned creative minds.

  • Identity Designed

    Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, ,is the definitive guide to visual branding.,Written by best-selling writer and renowned designer David Airey, ,formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world???s most talented design studios.,You???ll see the history and importance of branding, a contemporary assessment of best practices, and how there???s always more than one way to exceed client expectations. You???ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and future proofing your designs. Each identity case study is followed by a recap of key points.,The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist., is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

  • It’s Not How Good You Are, It’s How Good You Want to Be

    It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!,Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain’s best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include ‘The Car in front is a Toyota’ and ‘The Independent – It is – Are You?’. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

  • Start with Why

    The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.,In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who???ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.,Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?,People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. ,START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.,In 2009, , gave one of the most popular TED talks of all time title ???,???. The simple concept presented in this talk ultimately led to Sinek’s bestselling book, ,, which explores how individuals can create sustainable change by actively inspiring others.,Great leaders in any team can get things done and create sustainable change over long periods of time because they inspire others to reach their goals. This is a valuable trait to have in your career and life. If you’re a great leader, you’ll create loyal followers that will stick with you through difficult challenges.,Whether you’re an entrepreneur, a designer creating products people use, or interested in learning why we do the things that we do, , is an invaluable read.

  • Steal Like an Artist

    Unlock your creativity.,An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life., ,Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you???what feels like a hobby may turn into you life???s work. Forget the old clich?? about writing what you know: Instead, write the book you want to read, make the movie you want to watch., ,And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work., ???Brilliant and real and true.??????Rosanne Cash

  • This is Marketing

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from , to , to , to ,.,Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.,This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.,It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. ,offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.