Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, ,.

  • 100 Things Every Designer Needs to Know About People

    We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.

  • Addiction by Design

    Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. “Addiction by Design” takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.,Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schull shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the “machine zone,” in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible–even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schull describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and “ambience management,” player tracking and cash access systems–all designed to meet the market’s desire for maximum “time on device.” Her account moves from casino floors into gamblers’ everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.,”Addiction by Design” is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

  • Addiction Proof Your Child

    Offers an effective if unorthodox approach designed to help parents take aim at the problem of addiction by explaining how to impart the fundamental skills and values that will protect youngsters and keep experimentation from turning into a more dangerous dependency.

  • Business Model Generation

    Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.,1) Change the way you think about business models,Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.,2) Co-created by 470 strategy practitioners,Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.,3) Designed for doers,Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

  • Community Building on the Web

    Whats the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

  • Confidence Men

    In this gripping, revelatory, and brilliantly reported book, acclaimed Pulitzer Prize-winning journalist Ron Suskind tells for the first time the full story of America’s financial meltdown and an untested new president charged with commanding Washington, taming Wall Street, rescuing an economy on the verge of collapse, and restoring the confidence of a shaken nation. Suskind moves from the frenzied trading floors of lower Manhattan to the power corridors inside the Beltway and introduces a larger than life cast of politicians and advisors, titans of high finance, reformers, lobbyists, and others who faced a crisis unlike anything they had ever imagined.,Based on hundreds of hours of interviews and exhaustive research, filled with piercing insight and startling disclosures, Confidence Men goes beyond the headlines and previous accounts, bringing into focus the unprecedented struggle between the nation’s two capitals; New York and Washington, one of private gain, the other of public purpose;that continues to divide and roil America.

  • Crossing the Chasm

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

  • Designing with the Mind in Mind

    Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In “Designing with the Mind in Mind,” Jeff Johnson, author of the best selling “GUI Bloopers,” provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

  • Don’t Make Me Think

    Since Don???t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug???s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it???s one of the best-loved and most recommended books on the subject.,Now Steve returns with fresh perspective to reexamine the principles that made Don???t Make Me Think a classic???with updated examples and a new chapter on mobile usability. And it???s still short, profusely illustrated???and best of all???fun to read.,If you???ve read it before, you???ll rediscover what made Don???t Make Me Think so essential to Web designers and developers around the world. If you???ve never read it, you???ll see why so many people have said it should be required reading for anyone working on Web sites.,???After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.??? ???Jeffrey Zeldman, author of Designing with Web Standards

  • Don’t Shoot the Dog!

    Karen Pryor???s clear and entertaining explanation of behavioral training methods made Don???t Shoot the Dog a bestselling classic with revolutionary insights into animal???and human???behavior.,In her groundbreaking approach to improving behavior, behavioral biologist Karen Pryor says, ???Whatever the task, whether keeping a four-year-old quiet in public, housebreaking a puppy, coaching a team, or memorizing a poem, it will go fast, and better, and be more fun, if you know how to use reinforcement.???,Now Pryor clearly explains the underlying principles of behavioral training and reveals how this art can be applied to virtually any common situation. And best of all, she tells how to do it without yelling threats, force, punishment, guilt trips???or shooting the dog. From the eight methods for putting an end to all kinds of undesirable behavior to the ten laws of ???shaping??? behavior, Pryor helps you combat your own addictions and deal with such difficult problems as a moody spouse, an impossible teen, or an aged parent. Plus, there???s also incredibly helpful information on house training the dog, improving your tennis game, keeping the cat off the table, and much more!,???In the course of becoming a renowned dolphin trainer, Karen Pryor learned that positive reinforcement???is even more potent that prior scientific work had suggested???Don???t Shoot the Dog looks like the very best on the subject???a full-scale mind-changer??? (The Coevolution Quarterly). Learn why pet owners rave, ???This book changed our lives!??? and how these pioneering techniques can work for you, too.

  • Drive

    The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing.,Most people believe that the best way to motivate is with rewards like money???the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home???is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.,Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does???and how that affects every aspect of life. He examines the three elements of true motivation???autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.,Most of what we know about motivation is wrong. In , , reveals how the carrot-and-stick approach of rewarding ???good??? behaviour and punishing ???bad??? behaviour is now the old-school notion of motivation and no longer relevant in today???s world. Once our basic hierarchy of needs are met, we???re actually more motivated by our desire for , a sense of ,and a driving ,.,Pink draws on four decades of scientific research and understanding of what really drives us, with practical advice on how to build a framework around the rewards mechanism. In , you???ll learn how to realise and harness your innate drive to sharpen your habits and productivity.

  • Elements of Scrum

    The Elements of Scrum has gained an international following and a reputation for being perhaps the only book on software development that reads like a page-turner. Written by Chris Sims, a top scrum trainer and pioneer of experiential learning, and Hillary Louise Johnson, a novelist and business journalist, it demonstrates the principles, practices and pitfalls of the scrum framework through lively storytelling and vividly told example.,The Elements of Scrum opens with a blow-by-blow description of a week in the life of a scrum team, then briefly details the history and origins of scrum, comparing it to traditional methodologies and providing context for how scrum applies to the cultural history of the software industry. Next, the principles and practices set forth in the Agile Manifesto are broken down and illustrated with real-world examples, putting the reader inside the heads of the founders of scrum and agile for a thorough grounding in theory.,The meat of the book explains every aspect of the scrum process, including team composition, scheduling and work flow management, in crisp, clear, example-laden prose designed to provide insight to novices and experienced practitioners alike.,The book concludes with a section on supporting technical practices like Test Driven Development and Pair Programming, to help the reader apply scrum at the practical level.,The Elements of Scrum is taught at colleges and universities across the country, including UCLA, George Mason University, Arizona State, SUNY Potsdam, Wofford College, and Becker College. It has been translated into Mandarin, and is soon to appear in other international editions.

  • Emotional Design

    Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from , to ,., articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. , will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

  • Fahrenheit 451

    Sixty years after its originally publication, Ray Bradbury???s internationally acclaimed novel Fahrenheit 451 stands as a classic of world literature set in a bleak, dystopian future. Today its message has grown more relevant than ever before.,Guy Montag is a fireman. His job is to destroy the most illegal of commodities, the printed book, along with the houses in which they are hidden. Montag never questions the destruction and ruin his actions produce, returning each day to his bland life and wife, Mildred, who spends all day with her television ???family.??? But when he meets an eccentric young neighbor, Clarisse, who introduces him to a past where people didn???t live in fear and to a present where one sees the world through the ideas in books instead of the mindless chatter of television, Montag begins to question everything he has ever known.

  • For the Win

    Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.,In , authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world???s first course on gamification at the Wharton School. In their book, they reveal how game thinking???addressing problems like a game designer???can motivate employees and customers and create engaging experiences that can transform your business., reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.,In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

  • Gamificaiton by Design

    What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.,Whether you’re an executive, developer, producer, or product specialist, , will show you how game mechanics can help you build customer loyalty.

  • Hackers & Painters

    “The computer world is like an intellectual Wild West, in which you can shoot anyone you wish with your ideas, if you’re willing to risk the consequences. ” -from Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham,We are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers.,Who are these people, what motivates them, and why should you care? Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your Tv will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.,Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West”. The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live.,Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

  • Hooked

    How do successful companies create products people can???t put down?,Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model???a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ???hook cycles,??? these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging., is based on Eyal???s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder???not abstract theory, but a how-to guide for building better products. , is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.,Eyal provides readers with:,When you reach for your phone, does your finger ever reach for Instagram or Twitter without you consciously meaning to? This is the power of habit-forming products. The world’s most successful digital products, like smartphones, social media platforms, apps, websites, make us form these habits.,What made the iPhone the , in the world? Why does the average person check their smartphone is ,? As of the fourth quarter of 2019, Facebook has almost ,. What is it about these products? According to ,, it’s because they make use form habits, wedge themselves into our lives, and offer variable rewards., is a behavioural design and consumer psychology expert with a focus on helping businesses change user behaviour and retain customers. , is a distillation of his knowledge, after years of research and working with clients. It’s a fascinating read and insight into why we do the things that we do. , explores the , that makes these products so successful, with practical insights to create user habits that stick.

  • How To Win Friends and Influence People

    You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you!,Since its release in 1936, , has sold more than 15 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.,As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.

  • How Will You Measure Your Life?

    In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School’s graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.,The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father’s life. As Christensen struggled with the disease, the question “How do you measure your life?” became more urgent and poignant, and he began to share his insights more widely with family, friends, and students.,In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I’ll find satisfaction in my career? How can I be sure that my personal relationships become enduring sources of happiness? How can I avoid compromising my integrity???and stay out of jail? Using lessons from some of the world’s greatest businesses, he provides incredible insights into these challenging questions., is full of inspiration and wisdom, and will help students, mid-career professionals, and parents alike forge their own paths to fulfillment.