Nick Ganju is a founder at Zocdoc and leads strategic initiatives that address some of the company’s most impactful opportunities. He helped build Zocdoc because he believes that the power of technology can bring about a more efficient healthcare system. He has extensive experience in product development, database management and site architecture, including having personally built the earliest iterations of Zocdoc and directly overseeing its development for many of its first years.

  • Don’t Make Me Think

    Since Don???t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug???s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it???s one of the best-loved and most recommended books on the subject.,Now Steve returns with fresh perspective to reexamine the principles that made Don???t Make Me Think a classic???with updated examples and a new chapter on mobile usability. And it???s still short, profusely illustrated???and best of all???fun to read.,If you???ve read it before, you???ll rediscover what made Don???t Make Me Think so essential to Web designers and developers around the world. If you???ve never read it, you???ll see why so many people have said it should be required reading for anyone working on Web sites.,???After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.??? ???Jeffrey Zeldman, author of Designing with Web Standards

  • Getting to Yes

    Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.,Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.

  • How Not to Be Wrong

    The ,of math???a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands.,The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In ,, Jordan Ellenberg shows us how terribly limiting this view is: Math isn???t confined to abstract incidents that never occur in real life, but rather touches everything we do???the whole world is shot through with it.,Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It???s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does ???public opinion??? really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?, presents the surprising revelations behind all of these questions and many more, using the mathematician???s method of analyzing life and exposing the hard-won insights of the academic community to the layman???minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia???s views on crime and punishment, the psychology of slime molds, what Facebook can and can???t figure out about you, and the existence of God.,Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is ???an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.??? With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.

  • How to Measure Anything

    Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions,This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered “immeasurable,” including customer satisfaction, organizational flexibility, technology risk, and technology ROI.,Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction,Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper,Continues to boldly assert that any perception of “immeasurability” is based on certain popular misconceptions about measurement and measurement methods,Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas,Offers practical methods for measuring a variety of “intangibles”,Provides an online database ( of downloadable, practical examples worked out in detailed spreadsheets,Written by recognized expert Douglas Hubbard???creator of Applied Information Economics???How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.