Nat Eliason is the CEO and founder of ,, an SEO-focused growth agency, and co-founder of ,. He is also the author of “Come Again?” and writes about psychology, sex, money, travel, entrepreneurship, drugs, and everything else you’d find interesting at

  • “Surely You’re Joking, Mr. Feynman!”

    One of the most famous science books of our time, the phenomenal national bestseller that “buzzes with energy, anecdote and life. It almost makes you want to become a physicist” (Science Digest).,Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that ???can shatter the stereotype of the stuffy scientist??? (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets???and much more of an eyebrow-raising nature. In his stories, Feynman???s life shines through in all its eccentric glory???a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.

  • 10% Happier

    The 1 New York Times Bestseller.,”An enormously smart, clear-eyed, brave-hearted, and quite personal look at the benefits of meditation.”???Elizabeth Gilbert,Nightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable. Now revised with new material.,After having a nationally televised panic attack, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had propelled him through the ranks of a hypercompetitive business, but had also led him to make the profoundly stupid decisions that provoked his on-air freak-out.,Finally, Harris stumbled upon an effective way to rein in that voice, something he always assumed to be either impossible or useless: meditation, a tool that research suggests can do everything from lower your blood pressure to essentially rewire your brain. 10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America???s spiritual scene, and leaves them with a takeaway that could actually change their lives.

  • 12 Rules for Life

    What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.,Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.,What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.,???, shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

  • A Brief History of Time

    1 NEW YORK TIMES BESTSELLER,A landmark volume in science writing by one of the great minds of our time, Stephen Hawking???s book explores such profound questions as: How did the universe begin???and what made its start possible? Does time always flow forward? Is the universe unending???or are there boundaries? Are there other dimensions in space? What will happen when it all ends?,Told in language we all can understand, A Brief History of Time plunges into the exotic realms of black holes and quarks, of antimatter and ???arrows of time,??? of the big bang and a bigger God???where the possibilities are wondrous and unexpected. With exciting images and profound imagination, Stephen Hawking brings us closer to the ultimate secrets at the very heart of creation.

  • Accelerando

    The Singularity. It is the era of the posthuman. Artificial intelligences have surpassed the limits of human intellect. Biotechnological beings have rendered people all but extinct. Molecular nanotechnology runs rampant, replicating and reprogramming at will. Contact with extraterrestrial life grows more imminent with each new day.,Struggling to survive and thrive in this accelerated world are three generations of the Macx clan: Manfred, an entrepreneur dealing in intelligence amplification technology whose mind is divided between his physical environment and the Internet; his daughter, Amber, on the run from her domineering mother, seeking her fortune in the outer system as an indentured astronaut; and Sirhan, Amber’s son, who finds his destiny linked to the fate of all of humanity.,For something is systemically dismantling the nine planets of the solar system. Something beyond human comprehension. Something that has no use for biological life in any form.

  • Amusing Ourselves to Death

    Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught.,Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

  • Antifragile

    From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.,In The Black Swan Taleb outlined a problem; in , he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what he calls the “antifragile” is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.,Taleb stands uncertainty on its head, making it desirable, and proposing that things be built in an antifragile manner. Extremely ambitious and multidisciplinary, , provides a blueprint for how to behave-and thrive-in a world we don’t understand and which is too uncertain for us to even try to understand. He who is not antifragile will perish. Why is the city state better than the nation state, why is debt bad for you, and why is almost everything modern bound to fail? The book covers innovation, health, biology, medicine, life decisions, politics, foreign policy, urban planning, war, personal finance, and economic systems. Throughout, the voice and recipes of the ancient wisdom from Phoenician, Roman, Greek, and Medieval sources are heard loud and clear.

  • As A Man Thinketh

    As a Man Thinketh was first published in 1903. In it, Allen describes how man is the creator and shaper of his destiny by the thoughts which he thinks. ??We rise and fall in exact accordance with the character of the thoughts which we entertain. ??Our environment is the result of the thoughts that we harbor and the behavior that our thoughts bring about.,Part of the New Thought Movement, Allen reveals the secrets to having the most fulfilling existence possible, guided by a proper understanding and appreciate of how thought shapes our lives. ??Allen advises on how to better manage our thoughts and how to direct them into more constructive behavior. ??Though written more than one hundred years ago, the language and resonance of this classic still hold up today, inviting each of us to reflect not on the world and others, but our own thoughts and how to regain their possession. The title for the essay comes from the Bible: ???As a man thinketh in his heart, so is he,??? Proverbs, chapter 23, verse 7. In more than a century, As A Man Thinketh has become an inspirational classic, selling millions of copies worldwide and bringing faith, inspiration, and self- healing to all who have encountered it.

  • Atlas Shrugged

    Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil, Atlas Shrugged is Ayn Rand???s magnum opus: a philosophical revolution told in the form of an action thriller???nominated as one of America???s best-loved novels by PBS???s The Great American Read. Who is John Galt? When he says that he will stop the motor of the world, is he a destroyer or a liberator? Why does he have to fight his battles not against his enemies but against those who need him most? Why does he fight his hardest battle against the woman he loves? You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the amazing men and women in this book. You will discover why a productive genius becomes a worthless playboy…why a great steel industrialist is working for his own destruction…why a composer gives up his career on the night of his triumph…why a beautiful woman who runs a transcontinental railroad falls in love with the man she has sworn to kill.,Atlas Shrugged, a modern classic and Rand???s most extensive statement of Objectivism???her groundbreaking philosophy???offers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth century???s leading artists.

  • Awaken the Giant Within

    Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation’s leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.,The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.

  • Built to Sell

    According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if it’s profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

  • Cat’s Cradle

    ???A free-wheeling vehicle . . . an unforgettable ride!??????The New York Times ,Cat???s Cradle is Kurt Vonnegut???s satirical commentary on modern man and his madness. An apocalyptic tale of this planet???s ultimate fate, it features a midget as the protagonist, a complete, original theology created by a calypso singer, and a vision of the future that is at once blackly fatalistic and hilariously funny. A book that left an indelible mark on an entire generation of readers, Cat???s Cradle is one of the twentieth century???s most important works???and Vonnegut at his very best.,???[Vonnegut is] an unimitative and inimitable social satirist.??????Harper???s Magazine,???Our finest black-humorist . . . We laugh in self-defense.??????Atlantic Monthly

  • Cloud Atlas

    A postmodern visionary who is also a master of styles of genres, David Mitchell combines flat-out adventure, a Nabokovian lore of puzzles, a keen eye for character, and a taste for mind-bending philosophical and scientific speculation in the tradition of Umberto Eco, Haruki Murakami, and Philip K. Dick. The result is brilliantly original fiction as profound as it is playful. Now in his new novel, David Mitchell explores with daring artistry fundamental questions of reality and identity., begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Along the way, Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. . . .,Abruptly, the action jumps to Belgium in 1931, where Robert Frobisher, a disinherited bisexual composer, contrives his way into the household of an infirm maestro who has a beguiling wife and a nubile daughter. . . . From there we jump to the West Coast in the 1970s and a troubled reporter named Luisa Rey, who stumbles upon a web of corporate greed and murder that threatens to claim her life. . . . And onward, with dazzling virtuosity, to an inglorious present-day England; to a Korean superstate of the near future where neocapitalism has run amok; and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history.,But the story doesn???t end even there. The narrative then boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky.,As wild as a videogame, as mysterious as a Zen koan, , is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon.

  • Confessions of a Public Speaker

    In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers — and anyone else who talks and expects someone to listen — , provides an insider’s perspective on how to effectively present ideas to anyone. It’s a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.,With lively lessons and surprising confessions, you’ll get new insights into the art of persuasion — as well as teaching, learning, and performance — directly from a master of the trade.

  • Darwin’s Dangerous Idea

    In a book that is both groundbreaking and accessible, Daniel C. Dennett, whom Chet Raymo of , calls “one of the most provocative thinkers on the planet,” focuses his unerringly logical mind on the theory of natural selection, showing how Darwin’s great idea transforms and illuminates our traditional view of humanity’s place in the universe. Dennett vividly describes the theory itself and then extends Darwin’s vision with impeccable arguments to their often surprising conclusions, challenging the views of some of the most famous scientists of our day.

  • Decisive

    Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.,Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We???re overconfident. We seek out information that supports us and downplay information that doesn???t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn???t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?,In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star???s ingenious decision-making trick to a CEO???s disastrous acquisition, to a single question that can often resolve thorny personal decisions.,Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don???t overlook precious opportunities to change our course?,Decisive is the Heath brothers??? most powerful???and important???book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

  • Deep Work

    One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.,Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.,In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four “rules,” for transforming your mind and habits to support this skill.,A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories — from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air — and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.,Few books have been as transformative for me as ,s ,. In an attention-deficit economy, we have lost our ability to focus and solve complex problems. As more companies embrace open offices, Slack, work-from-home policies and move towards ,, our attention spans are only getting shorter.,When was the last time you were able to focus on one task, uninterrupted, for just 60 minutes? Or when was the last time you managed to ???get some real work done???? In the first half of the book, Cal???s explains why deep work is so valuable and increasingly rare in today???s attention-deficit economy. Shallow work, on the other hand, is made up of non-cognitively demanding tasks that can be performed while semi-distracted. These jobs (and workers) are easily replicated and it???s a race-to-the-bottom for your career.,The ability to work deeply is perhaps , most valuable skill you can learn. It???s a skill that can be sharpened, practised, and leveraged in every aspect of your life. To master deep work, you can focus not just on ???getting things done??? but on ???getting valuable things done??? in less time.,???s company, , (now ,), was an early proponent of the value of deep work, cutting their employees??? workday to 4-days in 2012 and increasing productivity in parallel by promoting a distraction-free environment. More recently, , in Japan that led to a 40% increase in productivity by reducing distracting meetings, emails and ???shallow??? work.,In the 1980s, , famously adopted his own “,” where he spends two weeks alone in the forest twice a year. It is reported that he never missed these periods of deep work, no matter what was going on at Microsoft. Gates understands the value of ,.,A mix of cultural criticism and actionable advice, , will teach you practical steps to fight for more deep work in your life and to focus on what???s important. Read this book and then listen to the audiobook???make it still and it will instil positive changes in your career, habits and life.

  • Design Your Work

    After returning from the Peace Corps in 2011, Tiago Forte moved to San Francisco to join a product development consulting firm. There he learned the power of design in helping some of the world???s most innovative companies bring new products to market. Working amidst technology startups in the heart of Silicon Valley, and later starting his own productivity training business, Forte Labs, he became obsessed with a single question: ???What is the future of work????,Design Your Work chronicles his journey to answer that question, in 16 essays written between 2014 and 2016. Previously published on the Praxis blog, they???ve been edited and updated here for clarity and accuracy. The essays touch on topics ranging from meditation to science fiction, habit formation to network science, metaphysics to gratitude, organizational theory to email workflows, innovation to mood-hacking, and much more.,Tiago???s writing reflects his unusual ability to connect the abstract and the practical, and converges on a theme: the theory and practice of modern knowledge work ??? how it is defined, how it is practiced, and how it is evolving.,This collection explores an overarching idea: that you can design your work. You can adapt, tweak, customize, and reframe any part of it, from how you process emails, to how you organize information, to how you structure your attention, to how you measure your performance.

  • Different

    Why trying to be the best ??? competing like crazy ??? makes you mediocre.,Every few years a book???through a combination of the author???s unique voice, storytelling ability, wit, and insight???simply breaks the mold. Bill Bryson???s , is one example. Richard Feynman???s ???, is another.,Now comes Youngme Moon???s ,a book,for ???people who don???t read business books.??? Actually, it???s more like a personal conversation with a friend who has thought deeply about how the world works ??? and who gets you to see that world in a completely new light.,If there is one strain of conventional wisdom pervading every company in every industry, it???s the absolute importance of ???competing like crazy.??? Youngme Moon???s message is simply ???Get off this treadmill that???s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.??? , provides a highly original perspective on what it means to offer something that is , different???different in a manner that is both fundamental and comprehensive.,Youngme Moon identifies the outliers, the mavericks, the iconoclasts???the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even ???hostile,??? almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: ???Worried that this car is too small? Look here. It???s even smaller than you think.???,These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with ???extras.???, shows how to succeed in a world where conformity reigns???but exceptions rule.

  • Digital Minimalism

    Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It’s the key to living a focused life in an increasingly noisy world.,In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives.,Digital minimalists are all around us. They’re the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don’t feel overwhelmed by it. They don’t experience “fear of missing out” because they already know which activities provide them meaning and satisfaction.,Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don’t go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions.,Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day “digital declutter” process that has already helped thousands feel less overwhelmed and more in control.,Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.,I approached ,???s , as the sequel to his hugely impactful ,. It???s the synthesis of Cal???s learnings over the three years since , was published and is a timely cultural critique on our reliance on technology and a practical guide to regaining control of our attention., is perhaps , most valuable skill you can learn and leverage in our attention-deficit society. In , Newport makes an unsettlingly strong case for how and why we should be reducing our use of technology (in particular, social media), and why we need to be more specific and careful about our use., is a philosophy that will teach you where to draw the line and how to focus this energy and attention on what matters instead; your goals and quality of life. Time off our digital devices is the key to living a focused life in a noisy world.