Michael “Mizko” Wong is the co-founder , and mentor at , an early-stage VC firm. Mizko is obsessed with scaling companies, design, investing and acai bowls.

  • Hooked

    How do successful companies create products people can???t put down?,Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model???a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ???hook cycles,??? these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging., is based on Eyal???s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder???not abstract theory, but a how-to guide for building better products. , is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.,Eyal provides readers with:,When you reach for your phone, does your finger ever reach for Instagram or Twitter without you consciously meaning to? This is the power of habit-forming products. The world’s most successful digital products, like smartphones, social media platforms, apps, websites, make us form these habits.,What made the iPhone the , in the world? Why does the average person check their smartphone is ,? As of the fourth quarter of 2019, Facebook has almost ,. What is it about these products? According to ,, it’s because they make use form habits, wedge themselves into our lives, and offer variable rewards., is a behavioural design and consumer psychology expert with a focus on helping businesses change user behaviour and retain customers. , is a distillation of his knowledge, after years of research and working with clients. It’s a fascinating read and insight into why we do the things that we do. , explores the , that makes these products so successful, with practical insights to create user habits that stick.

  • Made to Stick

    NEW YORK TIMES BESTSELLER.,The instant classic about why some ideas thrive, why others die, and how to improve your idea???s chances???essential reading in the ???fake news??? era. ,Mark Twain once observed, ???A lie can get halfway around the world before the truth can even get its boots on.??? His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas???entrepreneurs, teachers, politicians, and journalists???struggle to make them ???stick.??? ,In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds???from the infamous ???kidney theft ring??? hoax to a coach???s lessons on sportsmanship to a vision for a new product at Sony???draw their power from the same six traits.,Made to Stick will transform the way you communicate. It???s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.,Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas???and tells us how we can apply these rules to making our own messages stick., research the “stickiness” of ideas. This is a concept that builds on ,’s , ??? why do some ideas stick in the mind, while others don’t? In ,, you’ll learn what makes some ideas more effective than others. Equally important, it provides insight into the real power of bad ideas and why they stick, despite being wrong. And how to avoid these traps.,Think of this book as a self-help book for your ideas. Chances are, if you’ve read this far, you have a lot of ideas and information swirling around in your head. It can be hard to pin them down and figure out what’s good, and why they’re good. , will help you thin your ideas down to an essential few and pull them apart to decide what to focus on. Simplicity is the key., framework will help you as a designer to focus on the highest-impact ideas and to better communicate with your target audience. Invaluable skills when designing user experiences.

  • The Intelligent Investor

    This classic text is annotated to update Graham’s timeless wisdom for today’s market conditions…,The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham’s philosophy of “value investing” — which shields investors from substantial error and teaches them to develop long-term strategies — has made The Intelligent Investor the stock market bible ever since its original publication in 1949.,Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.,Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

  • The Lean Startup

    Most startups fail. But many of those failures are preventable. ,is a new approach being adopted across the globe, changing the way companies are built and new products are launched.,Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business., approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on ???validated learning,??? rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.,Rather than wasting time creating elaborate business plans, , offers entrepreneurs???in companies of all sizes???a way to test their vision continuously, to adapt and adjust before it???s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

  • The Rise and Fall of the Great Powers

    About national and international power in the “modern” or Post Renaissance period. Explains how the various powers have risen and fallen over the 5 centuries since the formation of the “new monarchies” in W. Europe.

  • Zero to One

    1 NEW YORK TIMES BESTSELLER,If you want to build a better future, you must believe in secrets.,The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.,Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.,Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.,Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.