Marty Cagan, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG).

  • Inspired

    The basic premise of , is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of “tech companies” like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). , covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms., is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

  • Lean Analytics

    Whether you???re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. , steers you in the right direction.,This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, , provides you with hard-won, real-world information no entrepreneur can afford to go without.

  • Sprint

    From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.,The startups that Google Ventures invest in face big questions every day: Where???s the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions???and quickly. And now there???s a sure-fire way to solve their problems and test solutions: the sprint.,While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a ???design sprint??????a five-day process to help companies answer crucial questions. His ???sprints??? were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They???ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.,A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It???s for anyone with a big opportunity, problem, or idea who needs to get answers today.,This book has been recommended on many UX design book lists before, and for good reason. , wrote , as a distillation of his insights from 100+ design sprints run with ,.,It’s a working methodology that helps UX designers, product manager and teams solve huge problems in just five days. Think of it as old-school design thinking on crack. When , was published in 2016, it overhauled many dated project management processes in lieu of Google’s faster, smarter approach. ,’s goal with this book is to help you design and build better products faster.

  • The Hard Thing About Hard Things

    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup???practical wisdom for managing the toughest problems business school doesn???t cover, based on his popular ben???s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he???s gained developing, managing, selling, buying, investing in, and supervising technology companies.,A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.

  • User Story Mapping

    How do you build a product that delights users? You must first know who your users are and how they plan to use what you’re building. With this practical book, you’ll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.,You and your team will learn that user stories aren’t a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to have them, and what to keep track of when you do.Learn the key concepts used to create a great story mapUnderstand how user stories really work, and how to make good use of them in agile and lean projectsExamine the nuts and bolts of managing stories through the development cycleUse strategies that help you continue to learn before and after the product’s release to customers and users.,”User Story Mapping” is ideal for agile and lean software development team members, product managers and UX practitioners in commercial product companies, and business analysts and project managers in IT organizations–whether you’re new to this approach or want to understand more about it.