Marc Andreessen is an American entrepreneur, investor, and software engineer. He is the co-author of Mosaic, the first widely used web browser; co-founder of Netscape; and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz.

  • 12 Rules for Life

    What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.,Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.,What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life.,???, shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

  • A Guide to the Good Life

    One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In ,, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives.,In ,, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life. Using the psychological insights and the practical techniques of the Stoics, Irvine offers a roadmap for anyone seeking to avoid the feelings of chronic dissatisfaction that plague so many of us. Irvine looks at various Stoic techniques for attaining tranquility and shows how to put these techniques to work in our own life. As he does so, he describes his own experiences practicing Stoicism and offers valuable first-hand advice for anyone wishing to live better by following in the footsteps of these ancient philosophers. Readers learn how to minimize worry, how to let go of the past and focus our efforts on the things we can control, and how to deal with insults, grief, old age, and the distracting temptations of fame and fortune. We learn from Marcus Aurelius the importance of prizing only things of true value, and from Epictetus we learn how to be more content with what we have.,Finally, , shows readers how to become thoughtful observers of their own lives. If we watch ourselves as we go about our daily business and later reflect on what we saw, we can better identify the sources of distress and eventually avoid that pain in our life. By doing this, the Stoics thought, we can hope to attain a truly joyful life.

  • A Higher Loyalty

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it drives sound decisions. His journey provides an unprecedented entry into the corridors of power, and a remarkable lesson in what makes an effective leader.,Mr. Comey served as director of the FBI from 2013 to 2017, appointed to the post by President Barack Obama. He previously served as U.S. attorney for the Southern District of New York, and the U.S. deputy attorney general in the administration of President George W. Bush. From prosecuting the Mafia and Martha Stewart to helping change the Bush administration’s policies on torture and electronic surveillance, overseeing the Hillary Clinton e-mail investigation as well as ties between the Trump campaign and Russia, Comey has been involved in some of the most consequential cases and policies of recent history.

  • A Spy Among Friends

    The true story of Kim Philby, the Cold War’s most infamous spy, from the master espionage writer and author of The Spy and the Traitor.,Who was Kim Philby? Those closest to him???like his fellow MI6 officer and best friend since childhood, Nicholas Elliot, and the CIA???s head of counterintelligence, James Jesus Angleton???knew him as a loyal confidant and an unshakeable patriot. Philby was a brilliant and charming man who rose to head Britain???s counterintelligence against the Soviet Union. Together with Elliott and Angleton he stood on the front lines of the Cold War, holding Communism at bay. But he was secretly betraying them both: He was working for the Russians the entire time. ,Every word uttered in confidence to Philby by his colleagues in the West made its way to Moscow, leading countless missions to their doom and subverting American and British attempts to subdue the Soviet threat. So how was this cunning double-agent finally exposed? In A Spy Among Friends, Ben Macintyre expertly weaves the heart-pounding tale of how Philby almost got away with it all???and what happened when he was finally unmasked.,Based on personal papers and never-before-seen British intelligence files, this is Ben Macintyre???s epic telling of one of the greatest spy stories ever, a Cold War history that will keep you on the edge of your seat.

  • A Very Expensive Poison

    A true story of murder and conspiracy that points directly to Vladimir Putin, by The Guardian???s former Moscow bureau chief.,On November 1, 2006, journalist and Russian dissident Alexander Litvinenko was poisoned in London. He died twenty-two days later. The cause of death? Polonium???a rare, lethal, and highly radioactive substance. Here Luke Harding unspools a real-life political assassination story???complete with KGB, CIA, MI6, and Russian mobsters. He shows how Litvinenko???s murder foreshadowed the killings of other Kremlin critics, from Washington, DC, to Moscow, and how these are tied to Russia???s current misadventures in Ukraine and Syria. In doing so, he becomes a target himself and unearths a chain of corruption and death leading straight to Vladimir Putin. From his investigations of the downing of flight MH17 to the Panama Papers, Harding sheds a terrifying light on Russia???s fracturing relationship with the West.

  • All Out War

    Politics was turned upside down during 2016. This book by , political editor Tim Shipman is the first to tell the full story of how and why Britain voted to leave the European Union and how the vote shattered the political status quo.,Based on unrivalled access to all the key politicians and their advisors ??? including Boris Johnson, Michael Gove, George Osborne, Nigel Farage and Dominic Cummings, the mastermind of Vote Leave ??? Shipman has written a political history that reads like a thriller, and offers a gripping, day-by-day account of what really happened behind-the-scenes in Downing Street, both Leave campaigns, the Labour Party, Ukip and Britain Stronger in Europe.,Shipman gives his readers a ringside seat on how decisions were made, mistakes justified and betrayals perpetrated. Filled with stories, anecdotes and juicy leaks the book does not seek to address the rights and wrongs of Brexit but to explore how and why David Cameron chose to take the biggest political gamble of his life and explain why he lost.,This is a story of calculation, attempted coups, individuals torn between principles and loyalty. All the events are here ??? from David Cameron???s pledge to hold a referendum, through to the campaign itself, his resignation as prime minister, the betrayals and rivalries that occurred during the race to find his successor to the arrival of Theresa May in Downing Street as Britain???s second female prime minister., is a book about leaders and their closest aides, the decisions they make and how and why they make them, as well as how they feel when they turn out to be wrong. It is about men who make decisions that are intellectually consistent and ??? by their own measure ??? morally sound that are simultaneously disastrous for themselves and those closest to them. It is about how doing what you know has worked before doesn???t always work again. Most of all it is about asking the question: how far are you prepared to go to win?

  • An Apology for the Builder

    EARLY HISTORY OF INDUSTRY & SCIENCE. Imagine holding history in your hands. Now you can. Digitally preserved and previously accessible only through libraries as Early English Books Online, this rare material is now available in single print editions. Thousands of books written between 1475 and 1700 can be delivered to your doorstep in individual volumes of high quality historical reproductions. Acting as a kind of historical Wall Street, this collection of industry manuals and records explores the histories of thriving industries such as: construction, textile (especially wool and linen), salt, livestock, and many more.

  • Becoming Steve Jobs

    The 1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. ??Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?,Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior.,Along the way, the book provides rich context about the technology revolution we’ve all lived through, and the ways in which Jobs changed our world,A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.

  • Behave

    Why do we do the things we do?,More than a decade in the making, this game-changing book is Robert Sapolsky’s genre-shattering attempt to answer that question as fully as perhaps only he could, looking at it from every angle. Sapolsky’s storytelling concept is delightful but it also has a powerful intrinsic logic: he starts by looking at the factors that bear on a person’s reaction in the precise moment a behavior occurs, and then hops back in time from there, in stages, ultimately ending up at the deep history of our species and its evolutionary legacy.,And so the first category of explanation is the neurobiological one. A behavior occurs–whether an example of humans at our best, worst, or somewhere in between. What went on in a person’s brain a second before the behavior happened? Then Sapolsky pulls out to a slightly larger field of vision, a little earlier in time: What sight, sound, or smell caused the nervous system to produce that behavior? And then, what hormones acted hours to days earlier to change how responsive that individual is to the stimuli that triggered the nervous system? By now he has increased our field of vision so that we are thinking about neurobiology and the sensory world of our environment and endocrinology in trying to explain what happened.,Sapolsky keeps going: How was that behavior influenced by structural changes in the nervous system over the preceding months, by that person’s adolescence, childhood, fetal life, and then back to his or her genetic makeup? Finally, he expands the view to encompass factors larger than one individual. How did culture shape that individual’s group, what ecological factors millennia old formed that culture? And on and on, back to evolutionary factors millions of years old.,The result is one of the most dazzling tours d’horizon of the science of human behavior ever attempted, a majestic synthesis that harvests cutting-edge research across a range of disciplines to provide a subtle and nuanced perspective on why we ultimately do the things we do…for good and for ill. Sapolsky builds on this understanding to wrestle with some of our deepest and thorniest questions relating to tribalism and xenophobia, hierarchy and competition, morality and free will, and war and peace. Wise, humane, often very funny, , is a towering achievement, powerfully humanizing, and downright heroic in its own right.

  • Born Standing Up

    In the midseventies, Steve Martin exploded onto the comedy scene. By 1978 he was the biggest concert draw in the history of stand-up. In 1981 he quit forever. This book is, in his own words, the story of “why I did stand-up and why I walked away.”,Emmy and Grammy Award winner, author of the acclaimed , bestsellers , and ,, and a regular contributor to ,, Martin has always been a writer. His memoir of his years in stand-up is candid, spectacularly amusing, and beautifully written.,At age ten Martin started his career at Disneyland, selling guidebooks in the newly opened theme park. In the decade that followed, he worked in the Disney magic shop and the Bird Cage Theatre at Knott’s Berry Farm, performing his first magic/comedy act a dozen times a week. The story of these years, during which he practiced and honed his craft, is moving and revelatory. The dedication to excellence and innovation is formed at an astonishingly early age and never wavers or wanes.,Martin illuminates the sacrifice, discipline, and originality that made him an icon and informs his work to this day. To be this good, to perform so frequently, was isolating and lonely. It took Martin decades to reconnect with his parents and sister, and he tells that story with great tenderness. Martin also paints a portrait of his times-the era of free love and protests against the war in Vietnam, the heady irreverence of , in the late sixties, and the transformative new voice of , in the seventies.,Throughout the text, Martin has placed photographs, many never seen before. , is a superb testament to the sheer tenacity, focus, and daring of one of the greatest and most iconoclastic comedians of all time.

  • But What If We’re Wrong?

    The tremendously well-received New York Times bestseller by cultural critic Chuck Klosterman, exploring the possibility that our currently held beliefs and assumptions about the world will eventually be proven wrong — now in paperback.,But What If We’re Wrong? is a book of original, reported, interconnected pieces, which speculate on the likelihood that many universally accepted, deeply ingrained cultural and scientific beliefs will someday seem absurd. Covering a spectrum of objective and subjective topics, the book attempts to visualize present-day society the way it will be viewed in a distant future. Klosterman cites original interviews with a wide variety of thinkers and experts — including George Saunders, David Byrne, Jonathan Lethem, Alex Ross, Kathryn Schulz, Neil deGrasse Tyson, Brian Greene, Junot D??az, Amanda Petrusich, Ryan Adams, Dan Carlin, Nick Bostrom, and Richard Linklater. Klosterman asks straightforward questions that are profound in their simplicity, and the answers he explores and integrates with his own analysis generate the most thought-provoking and propulsive book of his career.

  • Can’t Hurt Me

    For David Goggins, childhood was a nightmare – poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world’s top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.,In Can’t Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

  • Chasing Hillary

    ???The Devil Wears Prada meets The Boys on the Bus??????New York Times,The dishy, rollicking, and deeply personal story of what really happened in the 2016 election, as seen through the eyes of the New York Times reporter who gave eight years of her life to covering the First Woman President who wasn’t.,For a decade, award-winning New York Times journalist Amy Chozick chronicled Hillary Clinton???s pursuit of the presidency. Chozick???s front-row seat, initially covering Clinton???s imploding 2008 campaign, and then her assignment to ???The Hillary Beat??? ahead of the 2016 election, took her to 48 states and set off a nearly ten-years-long journey in which the formative years of her twenties and thirties became ??? both personally and professionally ??? intrinsically intertwined to Clinton???s presidential ambitions.,Chozick???s candor and clear-eyed perspective???from her seat on the Hillary bus and reporting from inside the campaign???s Brooklyn headquarters, to her run-ins with Donald J. Trump and her globetrotting with Bill Clinton??? provide fresh intrigue and insights into the story we thought we all knew. This is the real story of what happened, with the kind of dishy, inside details that repeatedly surprise and enlighten.,But Chasing Hillary is also a rollicking, irreverent, refreshingly honest personal story of how the would-be first woman president looms over Chozick???s life. And, as she gets married, attempts to infiltrate the upper echelons of political journalism and inquires about freezing her eggs so she can have children after the 2016 campaign, Chozick dives deeper into decisions Clinton made at similar points in her life. ,In the process, Chozick came to see Clinton not as an unknowable enigma and political animal but as a complex person, full of contradictions and forged in the political battles and media storms that had long predated Chozick???s years of coverage. ,Trailing Clinton through all of the highs and lows of the most noxious and wildly dramatic presidential election in American history, Chozick comes to understand what drove Clinton, how she accomplished what no woman had before, and why she ultimately failed. Poignant, illuminating, laugh-out-loud funny, Chasing Hillary is a campaign book like never before that reads like a fast-moving political novel.

  • Civilian Warriors

    The founder of Blackwater offers the gripping true story of the world???s most controversial military contractor.,In 1997, former Navy SEAL Erik Prince started a business that would recruit civilians for the riskiest security jobs in the world. As Blackwater???s reputation grew, demand for its services escalated, and its men eventually completed nearly 100,000 missions for both the Bush and Obama administrations.,It was a huge success except for one problem: Blackwater was demonized around the world. Its employees were smeared as mercenaries, profiteers, or worse. And because of the secrecy requirements of its contracts with the Pentagon, the State Department, and the CIA, Prince was unable to correct false information. But now he???s finally able to tell the full story about some of the biggest controversies of the War on Terror, in a memoir that reads like a thriller.

  • Conspiracy

    A stunning story about how power works in the modern age–the book the New York Times called “one helluva page-turner” and The Sunday Times of London celebrated as “riveting…an astonishing modern media conspiracy that is a fantastic read.” Pick up the book everyone is talking about.,In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel’s sexuality had been known to close friends and family, but he didn’t consider himself a public figure, and believed the information was private.,This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker’s CEO and founder, out of a job. Only later would the world learn that Gawker’s demise was not incidental–it had been masterminded by Thiel.,For years, Thiel had searched endlessly for a solution to what he’d come to call the “Gawker Problem.” When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend’s wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit–until it was too late.,The verdict would stun the world and so would Peter’s ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean–for the First Amendment? For privacy? For culture?,In Holiday’s masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It’s a study in power, strategy, and one of the most wildly ambitious–and successful–secret plots in recent memory.,Some will cheer Gawker’s destruction and others will lament it, but after reading these pages–and seeing the access the author was given–no one will deny that there is something ruthless and brilliant about Peter Thiel’s shocking attempt to shake up the world.

  • Days of Rage

    From the bestselling author of Public Enemies and The Big Rich, an explosive account of the decade-long battle between the FBI and the homegrown revolutionary movements of the 1970s, ,The Weathermen. The Symbionese Liberation Army. The FALN. The Black Liberation Army. The names seem quaint now, when not forgotten altogether. But there was a time in America, during the 1970s, when bombings by domestic underground groups were a daily occurrence. The FBI combated these and other groups as nodes in a single revolutionary underground, dedicated to the violent overthrow of the American government., ,In Days of Rage, Bryan Burrough re-creates an atmosphere that seems almost unbelievable just forty years later, conjuring a time of native-born radicals, most of them ???nice middle-class kids,??? smuggling bombs into skyscrapers and detonating them inside the Pentagon and the U.S. Capitol, at a Boston courthouse and a Wall Street restaurant packed with lunchtime diners. The FBI???s fevered response included the formation of a secret task force called Squad 47, dedicated to hunting the groups down and rolling them up. But Squad 47 itself broke many laws in its attempts to bring the revolutionaries to justice, and its efforts ultimately ended in fiasco., ,Drawing on revelatory interviews with members of the underground and the FBI who speak about their experiences for the first time, Days of Rage is a mesmerizing book that takes us into the hearts and minds of homegrown terrorists and federal agents alike and weaves their stories into a spellbinding secret history of the 1970s.

  • Devil’s Bargain

    The instant 1 New York Times bestseller.,From the reporter who was there at the very beginning comes the revealing inside story of the partnership between Steve Bannon and Donald Trump???the key to understanding the rise of the alt-right, the fall of Hillary Clinton, and the hidden forces that drove the greatest upset in American political history.,Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 campaign from its origins in the far fringes of right-wing politics and reality television to its culmination inside Trump???s penthouse on election night.,The shocking elevation of Bannon to head Trump???s flagging presidential campaign on August 17, 2016, hit political Washington like a thunderclap and seemed to signal the meltdown of the Republican Party. Bannon was a bomb-throwing pugilist who???d never run a campaign and was despised by Democrats and Republicans alike. ,Yet Bannon???s hard-edged ethno-nationalism and his elaborate, years-long plot to destroy Hillary Clinton paved the way for Trump???s unlikely victory. Trump became the avatar of a dark but powerful worldview that dominated the airwaves and spoke to voters whom others couldn???t see. Trump???s campaign was the final phase of a populist insurgency that had been building up in America for years, and Bannon, its inscrutable mastermind, believed it was the culmination of a hard-right global uprising that would change the world.,Any study of Trump???s rise to the presidency is unavoidably a study of Bannon. Devil???s Bargain is a tour-de-force telling of the remarkable confluence of circumstances that decided the election, many of them orchestrated by Bannon and his allies, who really did plot a vast, right-wing conspiracy to stop Clinton. To understand Trump’s extraordinary rise and Clinton???s fall, you have to weave Trump???s story together with Bannon???s, or else it doesn’t make sense.

  • Edison

    Regarded as the classic standard biography on Thomas Edison. It is the only biography written in the last 40 years to be recommended by the official voice of the caretakers of the Edison Laboratory National Monument in New Jersey which houses all of Edison’s original records, sketches, notes, correspondence and memoranda. Depicts Edison as a pivotal figure in America’s economic and industrial revolution success and at the same time as a human being, including his exploitative and, at times, crude qualities.

  • Expert Political Judgment

    The intelligence failures surrounding the invasion of Iraq dramatically illustrate the necessity of developing standards for evaluating expert opinion. This book fills that need. Here, Philip E. Tetlock explores what constitutes good judgment in predicting future events, and looks at why experts are often wrong in their forecasts.,Tetlock first discusses arguments about whether the world is too complex for people to find the tools to understand political phenomena, let alone predict the future. He evaluates predictions from experts in different fields, comparing them to predictions by well-informed laity or those based on simple extrapolation from current trends. He goes on to analyze which styles of thinking are more successful in forecasting. Classifying thinking styles using Isaiah Berlin’s prototypes of the fox and the hedgehog, Tetlock contends that the fox–the thinker who knows many little things, draws from an eclectic array of traditions, and is better able to improvise in response to changing events–is more successful in predicting the future than the hedgehog, who knows one big thing, toils devotedly within one tradition, and imposes formulaic solutions on ill-defined problems. He notes a perversely inverse relationship between the best scientific indicators of good judgement and the qualities that the media most prizes in pundits–the single-minded determination required to prevail in ideological combat.,Clearly written and impeccably researched, the book fills a huge void in the literature on evaluating expert opinion. It will appeal across many academic disciplines as well as to corporations seeking to develop standards for judging expert decision-making.

  • Extreme Ownership

    An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors’ new book, THE DICHOTOMY OF LEADERSHIP.,Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three???s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed ???all but lost.??? In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership???at every level???is the most important factor in whether a team succeeds or fails.,Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.,Since it???s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.