is designer and sticker collector based in Washington DC. He is a Senior Brand Designer at ,, and co-founder of ,, a web-focused digital agency.

  • 100 Things Every Designer Needs to Know About People

    We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.

  • Accessibility for Everyone

    A guide for the accessibility landscape: understand disability and impairment challenges; get a handle on important laws and guidelines; and learn how to plan for, evaluate, and test accessible design.,Tools and techniques like clear copywriting, well-structured IA, meaningful HTML, and thoughtful design, to create a solid set of best practices.

  • Design for Real Life

    You can???t always predict who will use your products, or what emotional state they???ll be in when they do. But by identifying stress cases and designing with compassion, you???ll create experiences that support more of your users, more of the time.,Join Sara Wachter-Boettcher and Eric Meyer as they turn examples from more than a dozen sites and services into a set of principles you can apply right now. Whether you???re a designer, developer, content strategist, or anyone who creates user experiences, you???ll gain the practical knowledge to test where your designs might fail (before you ship!), vet new features or interactions against more realistic scenarios, and build a business case for making decisions through a lens of kindness. You can???t know every user, but you can develop inclusive practices that support a wider range of people. This book will show you how.

  • Don’t Make Me Think

    Since Don???t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug???s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it???s one of the best-loved and most recommended books on the subject.,Now Steve returns with fresh perspective to reexamine the principles that made Don???t Make Me Think a classic???with updated examples and a new chapter on mobile usability. And it???s still short, profusely illustrated???and best of all???fun to read.,If you???ve read it before, you???ll rediscover what made Don???t Make Me Think so essential to Web designers and developers around the world. If you???ve never read it, you???ll see why so many people have said it should be required reading for anyone working on Web sites.,???After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.??? ???Jeffrey Zeldman, author of Designing with Web Standards

  • Expressive Design Systems

    Good design systems can help you create digital products with efficiency and consistency. But great design systems will support and strengthen your team???s creativity at the same time. In Expressive Design Systems, Yesenia Perez-Cruz shows you how to build useful, dependable systems that not only maintain harmony across your products, but also flex to accommodate inspiration and experimentation. Learn to communicate your brand, collaborate across teams???and do so much more than standardize components.

  • Freelance, and Business, and Stuff

    How to start your own business, grow your client base, and promote yourself without selling out or starving. This no faff, no fluff guide is peppered with applicable advice (things we learned from starting our own business), unasked-for humor, and worksheets (homework, gasp!) to help you just get started already. Because raw talent and good ideas aren???t enough. And because you can do this. Really. By Amy Hood and Jen Hood, co-founders of Hoodzpah (the branding agency site you???re on now), , (a goods line), and , (a creative meetup).

  • Herding Tigers

    A practical handbook for every manager charged with leading teams to creative brilliance, from the author of , and ,.,Doing the work and , the work are very different things. When you make the transition from maker to manager, you give ownership of projects to your team even though you could do them yourself better and faster. You’re juggling expectations from your manager, who wants consistent, predictable output from an inherently unpredictable creative process. And you’re managing the pushback from your team of brilliant, headstrong, and possibly overqualified creatives.,Leading talented, creative people requires a different skill set than the one many management books offer. As a consultant to creative companies, Todd Henry knows firsthand what prevents creative leaders from guiding their teams to success, and in Herding Tigers he provides a bold new blueprint to help you be the leader your team needs. Learn to lead by influence instead of control. Discover how to create a stable culture that empowers your team to take bold creative risks. And learn how to fight to protect the time, energy, and resources they need to do their best work.,Full of stories and practical advice, Herding Tigers will give you the confidence and the skills to foster an environment where clients, management, and employees have a product they can be proud of and a process that works.

  • Love Works

    Before Joel Manby won the respect of America with his appearance on the CBS reality TV series Undercover Boss, he was a highly successful corporate executive. After the show aired, many of the 18 million viewers wrote to him about the profound impact of his servant leadership. How does a person achieve that level of success without arrogance or pride? In Love Works, Joel Manby introduces us to the power of Christlike love in the workplace.,After years of leading thousands of men and women, Manby has proven that leading with love is effective, even in a business environment. Manby challenges leaders to allow integrity and faith to guide leadership decisions, outlining seven time-proven principles that break down the natural walls within corporate cultures, empowering managers and employees, disarming difficulties, and cultivating an atmosphere that builds long-term success. Manby also leverages the undeniable truth that love builds healthy relationships at home—why not use the same behavior to build healthy relationships at work?

  • Pocket Full of Do

    Pocket Full of Do sums up more than two decades of entrepreneurship, teaching, creativity, coaching, and learning, scaled-down into potent, bite-sized lessons that can be ingested quickly. It???s a treasure trove of ideas and observations (on creativity, mindset, pricing, marketing, relationships, and sales) that will help you disrupt the thought patterns that are keeping you from reaching your full potential.,If you feel stuck, need a quick jolt of inspiration, dose of motivation, or moment of clarity, reach for Pocket Full of Do???designed for on-the-go consumption and just-in-time learning., is founder and CEO of ,, an education platform for business professionals.

  • Radical Candor

    From the time we learn to speak, we???re told that if you don???t have anything nice to say, don???t say anything at all. While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.,Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the ???radical candor??? method.,Radical candor is the sweet spot between managers who are obnoxiously aggressive on one side and ruinously empathetic on the other. It???s about providing guidance, which involves a mix of praise as well as criticism???delivered to produce better results and help employees achieve.,Great bosses have strong relationships with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get (sh)it done, and understand why it matters.,offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author???s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues.

  • Show Your Work!

    In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by ???stealing??? from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey???getting known.,Show Your Work! is about why generosity trumps genius. It???s about getting findable, about using the network instead of wasting time ???networking.??? It???s not self-promotion, it???s self-discovery???let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.,In chapters such as You Don???t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user???s manual for embracing the communal nature of creativity??? what he calls the ???ecology of talent.??? From broader life lessons about work (you can???t find your voice if you don???t use it) to the etiquette of sharing???and the dangers of oversharing???to the practicalities of Internet life (build a good domain name; give credit when credit is due), it???s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.

  • The Design of Everyday Things

    The ultimate guide to human-centered design.,Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.,The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.,The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.,The Design of Everyday Things is a powerful primer on how — and why — some products satisfy customers while others only frustrate them.

  • The Subtle Art of Not Giving a F*ck

    In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.,For decades, we???ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let???s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn???t sugarcoat or equivocate. He tells it like it is???a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let???s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.,Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited???”not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault.” Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.,There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

  • The Win Without Pitching Manifesto

    A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps–in the form of proclamations–that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.

  • Twenty Bits I Learned

    From the author, Dan Cederhol:,”After retiring from co-founding, Dribbble, I reflected on 20 things I’d learned over the course of a decade designing and creating a community for creative folks. Twenty Bits I Learned About Design, Business & Community is fun little hardcover book that collects those thoughts along with some arguably-artistic doodles.,I like to think about this book as a “mini-memoir with mid-century aesthetics”. Bring a copy on your next flight and gain some insights from a designer-turned-accidental-entrepreneur and the important lessons learned along the way. Easily digestible takeaways for designers, community builders, and creative business leaders.”