Joe Gebbia is an American billionaire designer and Internet entrepreneur. He is a co-founder and chief product officer of Airbnb.

  • All Marketers are Liars

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.,Legendary business writer Seth Godin has three essential questions for every marketer:,???What???s your story????,???Will the people who need to hear this story believe it????,???Is it true????,All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that???s virtually the same car. We believe that $225 sneakers make our feet feel better???and look cooler???than a $25 brand. And believing it makes it true.,As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don???t talk about features or even benefits. Instead, they tell a story???a story we want to believe, whether it???s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.,Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.,But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That???s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.,But for the rest of us, it???s time to embrace the power of the story. As Godin writes, ???Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn???t invent storytelling. They just perfected it.???

  • Cradle to Cradle

    A manifesto for a radically different philosophy and practice of manufacture and environmentalism.,”Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?,In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are).,Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

  • Natural Capitalism

    This groundbreaking book reveals how today’s global businesses can be both environmentally responsible and highly profitable.

  • Open

    Far more than a superb memoir about the highest levels of professional tennis, Open is the engrossing story of a remarkable life. Andre Agassi had his life mapped out for him before he left the crib.,Groomed to be a tennis champion by his moody and demanding father, by the age of twenty-two Agassi had won the first of his eight grand slams and achieved wealth, celebrity, and the game???s highest honors. But as he reveals in this searching autobiography, off the court he was often unhappy and confused, unfulfilled by his great achievements in a sport he had come to resent.,Agassi writes candidly about his early success and his uncomfortable relationship with fame, his marriage to Brooke Shields, his growing interest in philanthropy, and???described in haunting, point-by-point detail???the highs and lows of his celebrated career.

  • Purple Cow

    The acclaimed Wall Street Journal and Business Week Bestseller.,You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.,What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?,Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed – Pricing, Promotion, Publicity, to name a few – aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.,Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.,In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

  • Teenage Mutant Ninja Turtles

    A thorough look back at the TMNT comic book roots with the original stories plus insightful annotations from co-creators Kevin Eastman and Peter Laird.,Rediscover the underground roots of Teenage Mutant Ninja Turtles, with this special collection of Mirage Studios’ issues 1???7 along with the Raphael one-shot by creators Kevin Eastman and Peter Laird! With over 300 pages of mutated-martial arts action along with annotations following each issue, this volume is perfect for fans to relive the glorious days of the Turtles’ origins as well as an excellent place for new readers to see where the TMNT phenomena began.