Jessica Marie Alba is an American actress and founder of Honest. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack, but rose to prominence at 19, as the lead actress of the television series Dark Angel, for which she received a Golden Globe nomination.

  • All Marketers are Liars

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.,Legendary business writer Seth Godin has three essential questions for every marketer:,???What???s your story????,???Will the people who need to hear this story believe it????,???Is it true????,All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that???s virtually the same car. We believe that $225 sneakers make our feet feel better???and look cooler???than a $25 brand. And believing it makes it true.,As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don???t talk about features or even benefits. Instead, they tell a story???a story we want to believe, whether it???s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.,Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.,But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That???s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.,But for the rest of us, it???s time to embrace the power of the story. As Godin writes, ???Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn???t invent storytelling. They just perfected it.???

  • Linchpin

    “This is what the future of work (and the world) looks like. Actually, it’s already happening around you.” ??? Tony Hsieh, CEO, Zappos.com,In bestsellers such as , and ,, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you???your choices, your future, and your potential to make a huge difference in whatever field you choose.,There used to be two teams in every workplace: management and labor. Now there’s a third team: the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.,Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.,As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”

  • Purple Cow

    The acclaimed Wall Street Journal and Business Week Bestseller.,You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.,What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?,Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed – Pricing, Promotion, Publicity, to name a few – aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.,Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.,In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

  • The Dip

    A New York Times, USA Today, and Wall Street Journal bestseller.,In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt???until they commit to beating the right Dip.,Every new project (or job, or hobby, or company) starts out fun???then gets really hard, and not much fun at all. You might be in a Dip???a temporary setback that will get better if you keep pushing. But maybe it???s really a Cul-de-Sac???a total dead end. What really sets superstars apart is the ability to tell the two apart.,Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you???ll earn profits, glory, and long-term security.,Whether you???re an intern or a CEO, this fun little book will help you figure out if you???re in a Dip that???s worthy of your time, effort, and talents. The old saying is wrong???winners do quit, and quitters do win.

  • This is Marketing

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from , to , to , to ,.,Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.,This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.,It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. ,offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

  • Unleashing the Ideavirus

    “This is a subversive book. It says that the marketer is not–and ought not to be–at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell, author of ,???,Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.,In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a “recipe” for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn’t want to hear it anymore from the traditional marketers.