Jason Fried is the co-founder and president of 37signals (now ,), a Chicago-based company that builds web-based productivity tools that, in their words, “do less than the competition — intentionally.” 37signals’ simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

  • A Guide to the Good Life

    One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In ,, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives.,In ,, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life. Using the psychological insights and the practical techniques of the Stoics, Irvine offers a roadmap for anyone seeking to avoid the feelings of chronic dissatisfaction that plague so many of us. Irvine looks at various Stoic techniques for attaining tranquility and shows how to put these techniques to work in our own life. As he does so, he describes his own experiences practicing Stoicism and offers valuable first-hand advice for anyone wishing to live better by following in the footsteps of these ancient philosophers. Readers learn how to minimize worry, how to let go of the past and focus our efforts on the things we can control, and how to deal with insults, grief, old age, and the distracting temptations of fame and fortune. We learn from Marcus Aurelius the importance of prizing only things of true value, and from Epictetus we learn how to be more content with what we have.,Finally, , shows readers how to become thoughtful observers of their own lives. If we watch ourselves as we go about our daily business and later reflect on what we saw, we can better identify the sources of distress and eventually avoid that pain in our life. By doing this, the Stoics thought, we can hope to attain a truly joyful life.

  • Ego Is the Enemy

    The instant Wall Street Journal, USA Today, and international bestseller,???While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I???ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.??? ???from the prologue,Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.,Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his??tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con??quering their own egos. Their strategies and tactics can be ours as well.,In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, ???you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you???ve set out to achieve.???

  • Endurance

    In August 1914, polar explorer Ernest Shackleton boarded the Endurance and set sail for Antarctica, where he planned to cross the last uncharted continent on foot. In January 1915, after battling its way through a thousand miles of pack ice and only a day’s sail short of its destination, the Endurance became locked in an island of ice. Thus began the legendary ordeal of Shackleton and his crew of twenty-seven men. For ten months the ice-moored Endurance drifted northwest before it was finally crushed between two ice floes.,With no options left, Shackleton and a skeleton crew attempted a near-impossible journey over 850 miles of the South Atlantic’s heaviest seas to the closest outpost of civilization. Their survival, and the survival of the men they left behind, depended on their small lifeboat successfully finding the island of South Georgia – a tiny dot of land in a vast and hostile ocean.,In Endurance, the definitive account of Ernest Shackleton’s fateful trip, Alfred Lansing brilliantly narrates the harrowing and miraculous voyage that has defined heroism for the modern age.

  • High-Hanging Fruit

    ZICO founder Mark Rampolla is building a social good movement: how to make money starting a company that is good for you, your colleagues, customers, and the world.,When Mark Rampolla filled a notebook with potential startup ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world?,Eventually, Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the U.S. While taking on the beverage industry was a big goal–high-hanging fruit–it was worth the risk because Mark believed passionately that it could change the world. After years of hard work, ZICO Coconut Water became a huge success, and was eventually sold to Coca-Cola for more than $200 million.,This book is about harnessing your values to make money and produce a product or service that will truly resonate with consumers, bring you joy and fulfillment, and leave a mark on the world. Large incumbent corporations often try to trick this savvy audience through packaging or advertising, but customers see through it and instead are drawn to insurgent brands derived from the founders’ passion and positive impact in the world.

  • How Buildings Learn

    Buildings have often been studies whole in space, but never before have they been studied whole in time. How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time.,From the connected farmhouses of New England to I.M. Pei’s Media Lab, from “satisficing” to “form follows funding,” from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth???this is a far-ranging survey of unexplored essential territory.,More than any other human artifacts, buildings improve with time???if they’re allowed to. How Buildings Learn shows how to work with time rather than against it.

  • In Praise of Shadows

    An essay on aesthetics by the Japanese novelist, this book explores architecture, jade, food, and even toilets, combining an acute sense of the use of space in buildings. The book also includes descriptions of laquerware under candlelight, and women in the darkness of the house of pleasure.

  • Lifespan

    It???s a seemingly undeniable truth that aging is inevitable. But what if everything we???ve been taught to believe about aging is wrong? What if we could choose our lifespan?,In this groundbreaking book, Dr. David Sinclair, leading world authority on genetics and longevity, reveals a bold new theory for why we age. As he writes: ???Aging is a disease, and that disease is treatable.???,This book takes us to the frontlines of research many from Dr. David Sinclair???s own lab at Harvard???that demonstrate how we can slow down, or even reverse, aging. The key is activating newly discovered vitality genes, the descendants of an ancient genetic survival circuit that is both the cause of aging and the key to reversing it.

  • Maverick

    Semler turned his family’s business, the aging Semco corporation of Brazil, into the most revolutionary business success story of our time. By eliminating uneeded layers of management and allowing employees unprecedented democracy in the workplace, he created a company that challenged the old ways and blazed a path to success in an uncertain economy.

  • Quiet

    The book that started the Quiet Revolution.,At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts???Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak???that we owe many of the great contributions to society. ,In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts???from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves.

  • Remote

    The founders of Basecamp explore the “work from home” phenomenon and show precisely how a remote work setup can be accomplished.,The Industrial Revolution’s “under one roof” model of conducting work is steadily declining as technology creates virtual workspaces that allow employees to provide their vital contribution without physically clustering together. Today, the new paradigm is “move work to the workers, rather than workers to the workplace.”,Remote work increases the talent pool, reduces turnover, lessens the real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. As Fried and Hansson explain the challenges and unexpected benefits of this phenomenon, they show why???with a few controversial exceptions such as Yahoo–more businesses will want to promote this model of getting things done.

  • Revising Prose

    As its title implies, this book deals with revising, not with original composition. Revising Prose enables students to work on their own at steady, detailed revision. Stressing the importance of the single sentence, The Paramedic Method of revision provides students with an easily learned method of revision to combat the obscurities of meaning that plague The Official Style, and demonstrates how to revise this stilted, dense prose into plain English. This text has been used with success at every level of higher education, in all disciplines, wherever extensive writing is required. An accompanying 30-minute Revising Prose Video, as well as a Set of Interactive Revision Exercises, are available from Rhetorica, Inc. for an additional fee.

  • Rework

    shows you a better, faster, easier way to succeed in business. ,Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.,Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses. ,What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.,With its straightforward language and easy-is-better approach, ,is the perfect playbook for anyone who???s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don???t want to starve anymore will all find valuable guidance in these pages.

  • Seeking Wisdom

    Peter Bevelin begins his fascinating book with Confucius’ great wisdom: “A man who has committed a mistake and doesn’t correct it, is committing another mistake.” Seeking Wisdom is the result of Bevelin’s learning about attaining wisdom. His quest for wisdom originated partly from making mistakes himself and observing those of others but also from the philosophy of super-investor and Berkshire Hathaway Vice Chairman Charles Munger. A man whose simplicity and clarity of thought was unequal to anything Bevelin had seen.,In addition to naturalist Charles Darwin and Munger, Bevelin cites an encyclopedic range of thinkers: from first-century BCE Roman poet Publius Terentius to Mark Twain-from Albert Einstein to Richard Feynman-from 16th Century French essayist Michel de Montaigne to Berkshire Hathaway Chairman Warren Buffett. In the book, he describes ideas and research findings from many different fields.,This book is for those who love the constant search for knowledge. It is in the spirit of Charles Munger, who says, “All I want to know is where I’m going to die so I’ll never go there.” There are roads that lead to unhappiness. An understanding of how and why we can “die” should help us avoid them. We can’t eliminate mistakes, but we can prevent those that can really hurt us. Using exemplars of clear thinking and attained wisdom, Bevelin focuses on how our thoughts are influenced, why we make misjudgments and tools to improve our thinking. Bevelin tackles such eternal questions as: Why do we behave like we do? What do we want out of life? What interferes with our goals? Read and study this wonderful multidisciplinary exploration of wisdom. It may change the way you think and act in business and in life.

  • Shape Up

    Shape Up is for product development teams who struggle to ship. Full of eye-opening insights, Shape Up will help you break free of “best practices” that aren’t working, think deeper about the right problems, and start shipping meaningful projects.

  • The Misfit Economy

    A book that argues that lessons in creativity, innovation, salesmanship, and entrepreneurship can come from surprising places: pirates, bootleggers, counterfeiters, hustlers, and others living and working on the margins of business and society.,Who are the greatest innovators in the world? You???re probably thinking Steve Jobs, Thomas Edison, Henry Ford. The usual suspects.,This book isn???t about them. It???s about people you???ve never heard of. It???s about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they???re not in Silicon Valley. They???re in the street markets of Sao Paulo and Guangzhou, the rubbish dumps of Lagos, the flooded coastal towns of Thailand. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.,Across the globe, diverse innovators operating in the black, grey, and informal economies are developing solutions to a myriad of challenges. Far from being ???deviant entrepreneurs??? that pose threats to our social and economic stability, these innovators display remarkable ingenuity, pioneering original methods and practices that we can learn from and apply to move formal markets.,This book investigates the stories of underground innovation that make up the Misfit Economy. It examines the teeming genius of the underground. It asks: Who are these unknown visionaries? How do they work? How do they organize themselves? How do they catalyze innovation? And ultimately, how can you take these lessons into your own world?

  • The Talent Code

    Talent. You’ve either got it or you haven’t.’ Not true, actually. In The Talent Code, award-winning journalist Daniel Coyle draws on cutting-edge research to reveal that, far from being some abstract mystical power fixed at birth, ability really can be created and nurtured. In the process, he considers talent at work in venues as diverse as a music school in Dallas and a tennis academy near Moscow to demostrate how the wiring of our brains can be transformed by the way we approach particular tasks. He explains what is really going on when apparently unremarkable people suddenly make a major leap forward. He reveals why some teaching methods are so much more effective than others. Above all, he shows how all of us can achieve our full potential if we set about training our brains in the right way.

  • Turn the Ship Around!

    Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet???s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results.,Marquet was a Naval Academy graduate and an experienced officer when selected for submarine command. Trained to give orders in the traditional model of ???know all???tell all??? leadership, he faced a new wrinkle when he was shifted to the Santa Fe, a nuclear-powered submarine. Facing the high-stress environment of a sub where there???s little margin for error, he was determined to reverse the trends he found on the Santa Fe: poor morale, poor performance, and the worst retention rate in the fleet.,Almost immediately, Marquet ran into trouble when he unknowingly gave an impossible order, and his crew tried to follow it anyway. When he asked why, the answer was: ???Because you told me to.??? Marquet realized that while he had been trained for a different submarine, his crew had been trained to do what they were told???a deadly combination.,That???s when Marquet flipped the leadership model on its head and pushed for leadership at every level. Turn the Ship Around! reveals how the Santa Fe skyrocketed from worst to first in the fleet by challenging the U.S. Navy???s traditional leader-follower approach. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control to his subordinates, and creating leaders.,Before long, each member of Marquet???s crew became a leader and assumed responsibility for everything he did, from clerical tasks to crucial combat decisions. The crew became completely engaged, contributing their full intellectual capacity every day. The Santa Fe set records for performance, morale, and retention. And over the next decade, a highly disproportionate number of the officers of the Santa Fe were selected to become submarine commanders.,Whether you need a major change of course or just a tweak of the rudder, you can apply Marquet???s methods to turn your own ship around.

  • Where the Suckers Moon

    “For all the right reasons.” “Cars that can.” “What to Drive.” “The perfect Car for an Imperfect World.” Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.,As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.,One can read Rothenberg’s book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising’s journey from the conventionally upbeat slogan “Helps Build Strong Bodies 12 Ways” to the supercool nineties minimalism of “Bo Knows.” Either way, ,is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entire culture.

  • Why We Sleep

    ???Why We Sleep is an important and fascinating book???Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.??? ???Bill Gates,A New York Times bestseller and international sensation, this ???stimulating and important book??? (Financial Times) is a fascinating dive into the purpose and power of slumber.,Sleep is one of the most important but least understood aspects of our life, wellness, and longevity. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don’t sleep. Compared to the other basic drives in life???eating, drinking, and reproducing???the purpose of sleep remained elusive.,An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now, preeminent neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming. Within the brain, sleep enriches our ability to learn, memorize, and make logical decisions. It recalibrates our emotions, restocks our immune system, fine-tunes our metabolism, and regulates our appetite. Dreaming mollifies painful memories and creates a virtual reality space in which the brain melds past and present knowledge to inspire creativity.,Walker answers important questions about sleep: how do caffeine and alcohol affect sleep? What really happens during REM sleep? Why do our sleep patterns change across a lifetime? How do common sleep aids affect us and can they do long-term damage? Charting cutting-edge scientific breakthroughs, and synthesizing decades of research and clinical practice, Walker explains how we can harness sleep to improve learning, mood, and energy levels; regulate hormones; prevent cancer, Alzheimer???s, and diabetes; slow the effects of aging; increase longevity; enhance the education and lifespan of our children, and boost the efficiency, success, and productivity of our businesses. Clear-eyed, fascinating, and accessible, Why We Sleep is a crucial and illuminating book.