Jan Losert is a designer who loves to design products and websites, no-code/develop in Webflow & create/sell digital resources for the community.

  • 100 Things Every Designer Needs to Know About People

    We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.,Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:,These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.,When we design, we solicit responses from people. We want them to do something. ,is a solid design-psychology hybrid book that teaches you how to be more effective at guiding these responses.,Tackling some central UX design thinking questions such as “,” and “,”, , guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.,Like many good UX books, ,is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.

  • Ego Is the Enemy

    The instant Wall Street Journal, USA Today, and international bestseller,???While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I???ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.??? ???from the prologue,Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.,Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his??tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con??quering their own egos. Their strategies and tactics can be ours as well.,In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, ???you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you???ve set out to achieve.???

  • Making and Breaking the Grid

    For designers working in every medium, layout is arguably the most basic, and most important, element. Effective layout is essential to communication and enables the end user not only to be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied in real-world projects.,Text reveals top designers’ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

  • Nicely Said

    Whether you???re new to web writing or you???re a professional writer looking to deepen your skills, this book is for you. You???ll learn how to write web copy that addresses your readers??? needs and supports your business goals.,Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Randy J. Hunt of Etsy, Sarah Richards of GOV.UK, and more.,Topics:

  • Rich Dad Poor Dad

    April 2017 marks 20 years since Robert Kiyosaki???s Rich Dad Poor Dad first made waves in the Personal Finance arena.,It has since become the 1 Personal Finance book of all time… translated into dozens of languages and sold around the world.,Rich Dad Poor Dad is Robert’s story of growing up with two dads ??? his real father and the father of his best friend, his rich dad ??? and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.,20 Years… 20/20 Hindsight,In the 20th Anniversary Edition of this classic, Robert offers an update on what we???ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers ???fast forward??? ??? from 1997 to today ??? as Robert assesses how the principles taught by his rich dad have stood the test of time.,In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.,As always, readers can expect that Robert will be candid, insightful… and continue to rock more than a few boats in his retrospective.,Will there be a few surprises? Count on it.,Rich Dad Poor Dad…

  • Superfans

    The magical moments that turn your followers into fans.,Customers, followers, subscribers.,It’s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?,But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.,These are the people, if you connect with them in the right way, who will become Superfans.,Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.,Whether you’re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.,You don’t need to change the entire world to build a successful business; you just need to change someone’s world.,People don’t become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.,This book will help you do just that.