is an award-winning Digital Designer & Developer based in Linz, Austria. He is the founder of , and has worked for , and renowned digital agencies ,, , & ,.

  • Company of One

    What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better???and smarter???solution is simply to remain small? This book explains how to do just that., is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. , introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.,Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.,In , Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

  • Digital Fix – Fix Digital

    Are the promises of salvation made by digital technologies threatening to turn into the opposite? How can the various issues our societies face these days as a result of the negative effects of the digital revolution be resolved? Strategists, designers, engineers, researchers, journalists, philosophers, practitioners, entrepreneurs and artists present various solutions in this book. They all share a constructive view of the digital world in which we live today. Edited by Matthias Schrader and Volker Martens, the organizers of the NEXT Conference in Hamburg. With contributions by Virginia Dignum, Pamela Pavliscak, Fran??ois Chollet, Stephan D??rner, Martin Recke, Adam Tinworth, Nika Wiedinger, Fifer Garbesi, Tobias Revell, and David Mattin.

  • Hooked

    How do successful companies create products people can???t put down?,Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model???a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ???hook cycles,??? these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging., is based on Eyal???s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder???not abstract theory, but a how-to guide for building better products. , is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.,Eyal provides readers with:,When you reach for your phone, does your finger ever reach for Instagram or Twitter without you consciously meaning to? This is the power of habit-forming products. The world’s most successful digital products, like smartphones, social media platforms, apps, websites, make us form these habits.,What made the iPhone the , in the world? Why does the average person check their smartphone is ,? As of the fourth quarter of 2019, Facebook has almost ,. What is it about these products? According to ,, it’s because they make use form habits, wedge themselves into our lives, and offer variable rewards., is a behavioural design and consumer psychology expert with a focus on helping businesses change user behaviour and retain customers. , is a distillation of his knowledge, after years of research and working with clients. It’s a fascinating read and insight into why we do the things that we do. , explores the , that makes these products so successful, with practical insights to create user habits that stick.

  • Outliers

    In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?,His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

  • Remote

    The founders of Basecamp explore the “work from home” phenomenon and show precisely how a remote work setup can be accomplished.,The Industrial Revolution’s “under one roof” model of conducting work is steadily declining as technology creates virtual workspaces that allow employees to provide their vital contribution without physically clustering together. Today, the new paradigm is “move work to the workers, rather than workers to the workplace.”,Remote work increases the talent pool, reduces turnover, lessens the real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. As Fried and Hansson explain the challenges and unexpected benefits of this phenomenon, they show why???with a few controversial exceptions such as Yahoo–more businesses will want to promote this model of getting things done.

  • Steve Jobs

    Based on more than forty interviews with Jobs conducted over two years???as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues???Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.,At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. ,Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.,Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple???s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

  • Thinking, Fast and Slow

    In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation???each of these can be understood only by knowing how the two systems shape our judgments and decisions.,Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives???and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic., is a book that has altered how I approach and think about problems in my life. It builds on the idea that we’re , and that we’re governed by two completely separate brains; our , (automatic) brain and our , (conscious) brains. You’ll be surprised which one has the wheel most of the time…, also reminds a bit of ,???s thinking in ,. It dives into how the mechanisms of human thinking works, and how we’re lured into poor judgement, hopeless memory and bad decisions by our fast-thinking systems. , reveals when we can and ,. We can all benefit from a little more slow thinking.,One interesting insight is that , ends his books with a conclusion on the importance of improving our decision-making and the role that technology can play for that in the future. , comes to the same conclusion in his incredible book ,.,If you’re a marketer or UX designer, it’s super insightful in helping to predict irrational user behaviour.

  • Transformationale Produkte

    In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, turns the digital transformation from head to toe. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets.,The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.