David Cancel is an American entrepreneur, investor, and founder of several software companies. He is the CEO and founder of Drift, a Cambridge, Massachusetts-based company which creates messaging software for businesses.

  • Behind the Cloud

    How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.,Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.,In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

  • Built from Scratch

    When a friend told Bernie Marcus and Arthur Blank that, “You’ve just been hit in the ass by a golden horseshoe,” they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products., is the story of how two incredibly determined and creative people-and their associates-built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years., tells many colorful stories associated with The Home Depot’s founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

  • Confessions of an Advertising Man

    David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. , is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

  • Crossing the Chasm

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

  • Do the Work

    Our enemy is not lack of preparation; it’s not the difficulty of the project, or the state of the marketplace or the emptiness of our bank account.,The enemy is resistance.,The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications and a million reasons why he can’t/shouldn’t/won’t do what we know we need to do.,Start before you’re ready.

  • Ego Is the Enemy

    The instant Wall Street Journal, USA Today, and international bestseller,???While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I???ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.??? ???from the prologue,Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.,Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his??tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con??quering their own egos. Their strategies and tactics can be ours as well.,In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, ???you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you???ve set out to achieve.???

  • Elon Musk

    New York Times and International Bestseller. ,Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and Amazon.,More than 2 million copies sold.,In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs–a real-life Tony Stark–and a fascinating exploration of the renewal of American invention and its new “makers.”,Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.,Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk–one of the most unusual and striking figures in American business history–is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.,Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.

  • Entreleadership

    From , bestselling author and nationally syndicated talk radio host Dave Ramsey comes the secret to how he grew a multimillion dollar company from a card table in his living room.,Your company is only as strong as your leaders. These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? ,???,Your team will never grow beyond you, so here???s another question to consider. ,Whether you???re sitting at the CEO???s desk, the middle manager???s cubicle, or a card table in your living-room-based startup, , provides the , to grow your business where you want it to go. Dave opens up his championship playbook for business to show you how to:

  • Extreme Ownership

    An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors’ new book, THE DICHOTOMY OF LEADERSHIP.,Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three???s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed ???all but lost.??? In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership???at every level???is the most important factor in whether a team succeeds or fails.,Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.,Since it???s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

  • Focus

    The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas.

  • From Impossible To Inevitable

    Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth., details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign–aka Adobe Document Services–(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child–nine times.,This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size:,Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet.

  • Goals

    In , bestselling author Zig Ziglar presents his dynamic seven-step formula for clearly defining your immediate and long-term goals…and then realizing your dreams. This step by step program is filled with inspiring stories from sports, business and science that demonstrate how to:,You’ll learn how to work around obstacles and change your strategies without changing your vision; how to become a team player, how to master your time; and how to set goals for everything you want in life., create motivation; motivation creates energy; energy helps make your dreams a reality. Take the first step toward reaching your aspirations and set your goals today!

  • Hateship, Friendship, Courtship, Loveship, Marriage

    In the her tenth collection (the title story of which is the basis for the new film ,), Alice Munro achieves new heights, creating narratives that loop and swerve like memory, and conjuring up characters as thorny and contradictory as people we know ourselves.,A tough-minded housekeeper jettisons the habits of a lifetime because of a teenager???s practical joke. A college student visiting her brassy, unconventional aunt stumbles on an astonishing secret and its meaning in her own life. An incorrigible philanderer responds with unexpected grace to his wife???s nursing-home romance., is Munro at her best, tirelessly observant, serenely free of illusion, deeply and gloriously humane.

  • High Growth Handbook

    High Growth Handbook is the playbook for growing your startup into a global brand.,”If you want the chance to turn your startup into the next Google or Twitter, then read this trenchant guide from someone who played key roles in the growth of these companies.” ???Reid Hoffman, co-founder of LinkedIn and New York Times 1 bestselling author,Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies to global enterprises.,Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including:,Interspersed with and informed by interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

  • High Output Management

    In this legendary business book and Silicon Valley staple, the former chairman and CEO (and employee number three) of Intel shares his perspective on how to build and run a company.,The essential skill of creating and maintaining new businesses???the art of the entrepreneur???can be summed up in a single word: managing. Born of Grove???s experiences at one of America???s leading technology companies, High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance???throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.

  • Hooked

    How do successful companies create products people can???t put down?,Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model???a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ???hook cycles,??? these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging., is based on Eyal???s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder???not abstract theory, but a how-to guide for building better products. , is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.,Eyal provides readers with:,When you reach for your phone, does your finger ever reach for Instagram or Twitter without you consciously meaning to? This is the power of habit-forming products. The world’s most successful digital products, like smartphones, social media platforms, apps, websites, make us form these habits.,What made the iPhone the , in the world? Why does the average person check their smartphone is ,? As of the fourth quarter of 2019, Facebook has almost ,. What is it about these products? According to ,, it’s because they make use form habits, wedge themselves into our lives, and offer variable rewards., is a behavioural design and consumer psychology expert with a focus on helping businesses change user behaviour and retain customers. , is a distillation of his knowledge, after years of research and working with clients. It’s a fascinating read and insight into why we do the things that we do. , explores the , that makes these products so successful, with practical insights to create user habits that stick.

  • How to Get Filthy Rich in Rising Asia

    From the internationally bestselling author of ,, the boldly imagined tale of a poor boy’s quest for wealth and love.,His first two novels established Mohsin Hamid as a radically inventive storyteller with his finger on the world’s pulse. , meets that reputation, and exceeds it. the astonishing and riveting tale of a man’s journey from impoverished rural boy to corporate tycoon, it steals its shape from the business self-help books devoured by ambitious youths all over “rising Asia.” It follows its nameless hero to the sprawling metropolis where he begins to amass an empire built on that most fluid, and increasingly scarce, of goods: water. Yet his heart remains set on something else, on the pretty girl whose star rises along with his, their paths crossing and recrossing, a lifelong affair sparked and snuffed and sparked again by the forces that careen their fates along., is a striking slice of contemporary life at a time of crushing upheaval. Romantic without being sentimental, political without being didactic, and spiritual without being religious, it brings an unflinching gaze to the violence and hopes it depicts. And it creates two unforgettable characters who find moments of transcendent intimacy in the midst of shattering change.

  • Influence

    The widely adopted, now classic book on influence and persuasion???a major national and international bestseller with more than four million copies sold!,In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini???the seminal expert in the field of influence and persuasion???explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.,You???ll learn the six universal principles of influence and how to use them to become a skilled persuader???and, just as importantly, how to defend yourself against dishonest influence attempts.

  • Leadership is an Art

    Leadership is an Art has long been a must-read not only within the business community but also in professions ranging from academia to medical practices, to the political arena. First published in 1989, the book has sold more than 800,000 copies in hardcover and paperback. This revised edition brings Max De Pree???s timeless words and practical philosophy to a new generation of readers.De Pree looks at leadership as a kind of stewardship, stressing the importance of building relationships, initiating ideas, and creating a lasting value system within an organization. Rather than focusing on the ???hows??? of corporate life, he explains the ???whys.??? He shows that the first responsibility of a leader is to define reality and the last is to say thank you. Along the way, the artful leader must:,Leadership is an Art offers a proven design for achieving success by developing the generous spirit within all of us. Now more than ever, it provides the insights and guidelines leaders in every field need.

  • Let My People Go Surfing

    In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, , is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.