Cynthia Johnson is an American entrepreneur, marketing professional, SEO specialist, social media influencer, author and keynote speaker. She is a Co-founder of Ipseity Media and previously served as the director of brand development of American Addiction Centers.

  • Breaking Rockefeller

    The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire.,Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889, John D. Rockefeller is at the peak of his power. Having annihilated all competition and possessing near-total domination of the market, even the U.S. government is wary of challenging the great “anaconda” of Standard Oil. The Standard never loses–that is until Samuel and Deterding team up to form Royal Dutch Shell.,A riveting account of ambition, oil, and greed, , traces Samuel’s rise from outsider to the heights of the British aristocracy, Deterding’s conquest of America, and the collapse of Rockefeller’s monopoly. The beginning of the twentieth century is a time when vast fortunes were made and lost. Taking readers through the rough and tumble of East London’s streets, the twilight turmoil of czarist Russia, to the halls of the British Parliament, and right down Broadway in New York City, Peter Doran offers a richly detailed, fresh perspective on how Samuel and Deterding beat the world’s richest man at his own game.

  • Cybersecurity for Dummies

    Protect your business and family against cyber attacks.,Cybersecurity is the protection against the unauthorized or criminal use of electronic data and the practice of ensuring the integrity, confidentiality, and availability of information. Being “cyber-secure” means that a person or organization has both protected itself against attacks by cyber criminals and other online scoundrels, and ensured that it has the ability to recover if it is attacked.,If keeping your business or your family safe from cybersecurity threats is on your to-do list, , will introduce you to the basics of becoming cyber-secure! You???ll learn what threats exist, and how to identify, protect against, detect, and respond to these threats, as well as how to recover if you have been breached!,The who and why of cybersecurity threats Basic cybersecurity concepts What to do to be cyber-secure Cybersecurity careers What to think about to stay cybersecure in the future.,Now is the time to identify vulnerabilities that may make you a victim of cyber-crime ??? and to defend yourself before it is too late.

  • How Google Works

    Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider’s guide to Google, from its business history and disruptive corporate strategy to developing a new management philosophy and creating a corporate culture where innovation and creativity thrive.,Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.,Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub “smart creatives.”,Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.,In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

  • Masters of Corporate Venture Capital

    Andrew Romans captured wisdom from interviews with 100+ Corporate Venture Capitalists (CVCs), independent VCs, CEOs of startups, bankers and lawyers to write the definitive book on the topic of CVC. Masters of Corporate Venture Capital is packed with invaluable advice about how to best raise capital from CVCs, unlock synergies of partnering startups with large corporations for rapid international growth and avoid potential disasters and other dangers related to CVC.,More than 20% of all Venture Capital financings include at least one CVC and thus startups need to understand this previously misunderstood area of funding.,Corporations need to establish their own CVC arms to access external innovation and learn how to bring this inside via VC investing, partnerships and M&A. We work in a very complex ecosystem and this book captures stories that bring the complexity to life with simple lessons.

  • No Easy Walk to Freedom

    Nelson Mandela, one of the most famous freedom fighters in the world, is a powerful symbol of hope for oppressed people everywhere. This is his story, revised and updated.,Nelson Mandela hardly needs an introduction. However, this powerful biography provides an in-depth look at the man who grew up in a rural village in South Africa under racist apartheid rule–a regime he ultimately helped overthrow.,Denenberg explores the history of South Africa and its often violent struggle for civil rights, while tracing Mandela’s role in that history. Lawyer, leader of the African National Congress, political prisoner who spent 26 years in jail, president–no one else has had such enormous influence on his fellow South Africans . . . or his fellow human beings.

  • Out of Control

    Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.

  • Propaganda

    ???Bernays??? honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.??????Noam Chomsky,???The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.??????Edward Bernays, Propaganda,A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891???1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed ???engineering of consent.??? During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would ???Make the World Safe for Democracy.??? The CPI would become the blueprint in which marketing strategies for future wars would be based upon.,Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

  • Rich20Something

    Daniel DiPiazza, the young founder of the massively popular Rich20Something.com, was once a typical twentysomething, logging mind-numbing hours at low-paying jobs in hopes of moving up. Then it hit him: ,. Now twenty-eight, DiPiazza has launched multiple successful businesses with zero startup capital–simply by identifying and monetizing his skills into a career and life he loves. And with this book, so can you., is not some boring spiel on -paying your dues-; it’s about hustle. Instead of inching your way up the traditional career ladder, DiPiazza teaches you how to hack it, sharing hard-earned advice, anecdotes from other entrepreneurial badasses, and step-by-step techniques for turning your best skills into a business you’re passionate about that pays well to boot, including success secrets like:,It’s time to toss out your parents’ career guides (sorry, mom and dad). ,is the only book you need to blaze your own path to an epic career and start getting the most out of your life now.

  • Six Degrees of Paris Hilton

    This is a biography of Darnell Riley, a thug from South Central who worked his way into Paris Hilton’s inner circle.

  • Talking to Crazy

    Let???s face it, we all know people who are irrational. No matter how hard you try to reason with them, it never works. So what???s the solution? How do you talk to someone who???s out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears?,In his book, ,, Mark Goulston shared his bestselling formula for getting through to the resistant people in your life. Now, in his breakthrough new book ,, he brings his communication magic to the most difficult group of all???the downright irrational.,As a psychiatrist, Goulston has seen his share of crazy and he knows from experience that you can???t simply argue it away. The key to handling irrational people is to learn to lean into the crazy???to empathize with it. That radically changes the dynamic and transforms you from a threat into an ally. , explains this counterintuitive Sanity Cycle and reveals:,You can???t reason with unreasonable people???but you can reach them. This powerful and practical book shows you how.