Brian Tracy is a Canadian-American motivational public speaker and self-development author. He is the author of over seventy books that have been translated into dozens of languages. His popular books are Earn What You’re Really Worth, Eat That Frog!, and The Psychology of Achievement.

  • Advanced Selling Strategies

    The most powerful system for sales success???from the author of the bestselling audiobook, ,.,Strategy, tactics, and mental preparedness separate superior salespeople from the average???and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created., provides you with the techniques and tools used by top salespeople in every industry???methods that net immediate and spectacular results. This book explains how to:

  • Adversity Quotient

    How one responds to adversity is a global predictor of success. This book, through its adversity response profile, measures the reader’s adversity quotient (AQ) and then provides 48 ways to boost anyone’s AQ.

  • Breakpoint and beyond

    The founders of Leadership 2000, an international leadership development corporation whose clients include DuPont, IBM, 3M, and Sony, show how business professionals and organizations can adopt a new design for living in a dynamically changing world through new ways of creative thinking.

  • Built to Last

    Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?”,Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

  • Consultative Selling

    For more than two decades, Consultative Selling(TM) has enabled sales professionals around the world to achieve unprecedented success by helping their clients make more profitable business decisions. The Seventh Edition gives you the tools to continue bringing superior results to 21st Century organizations–and take your own career to a new level.,Packed with strategic sales techniques, a step-by-step implementation guide, and case studies of companies–including IBM, Hewlett-Packard, American Airlines, and Motorola–Consultative Selling(TM) shows you how to develop long-term, continuing relationships with customer operating buyers, instead of just vending to purchasers. By selling improved customer profits, rather than products or services, you’ll be a driving force in making your clients more competitive.

  • Creating Wealth

    With over two million copies of his books in print, Robert G. Allen has become a national phenomenon. His innovative investment strategies have helped thousands create their own wealth, and in this new and revised edition of Creating Wealth you’ll discover the Allen way to financial success.,Programmed to think that saving is good, debt and risk-taking bad, we disqualify ourselves from ever having a chance at big money. The first step in creating wealth is to stop thinking poor. Then you’re ready to create your own version of the Allen plan, keyed to integrating real estate with other wealth-generating investments.

  • Creating Your Future

    A practical guide to help professional (within organization and/or independent contractors) use strategic planning for their own professional success and satisfying personal life. Worksheets, checklists, and charts help clarify personal values, financial concerns, career growth objectives, and business interests.

  • Customer Intimacy

    One in three of today’s market-leading companies are making use of the practices which bestselling author Fred Wiersema calls ‘customer intimacy’. Customer-intimate companies earn their customers’ confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today’s fiercely competitive environment.

  • Customers for Life

    In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.,Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original ,. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.,Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including:

  • Do What You Love, The Money Will Follow

    Discover how to tune in to your inner world and your unique talents; evaluate and build your self-esteem, banish your out-moded network of “shoulds” and liberate yourself from an unfulfilling job with this step-by-step guide to finding work that satisfies your passions.

  • Economics in One Lesson

    With over a million copies sold, Economics in One Lesson is an essential guide to the basics of economic theory. A fundamental influence on modern libertarianism, Hazlitt defends capitalism and the free market from economic myths that persist to this day.,Considered among the leading economic thinkers of the ???Austrian School,??? which includes Carl Menger, Ludwig von Mises, Friedrich (F.A.) Hayek, and others, Henry Hazlitt (1894-1993), was a libertarian philosopher, an economist, and a journalist. He was the founding vice-president of the Foundation for Economic Education and an early editor of The Freeman magazine, an influential libertarian publication. Hazlitt wrote Economics in One Lesson, his seminal work, in 1946. Concise and instructive, it is also deceptively prescient and far-reaching in its efforts to dissemble economic fallacies that are so prevalent they have almost become a new orthodoxy.,Economic commentators across the political spectrum have credited Hazlitt with foreseeing the collapse of the global economy which occurred more than 50 years after the initial publication of Economics in One Lesson. Hazlitt???s focus on non-governmental solutions, strong ??? and strongly reasoned ??? anti-deficit position, and general emphasis on free markets, economic liberty of individuals, and the dangers of government intervention make Economics in One Lesson every bit as relevant and valuable today as it has been since publication.

  • Faust

    Goethe???s two-part dramatic work, ,, based on a traditional theme, and finally completed in 1831, is an exploration of that restless intellectual and emotional urge which found its fullest expression in the European Romantic movement, to which Goethe was an early and major contributor. Part I of the work outlines a pact Faust makes with the devil, Mephistopheles, and encompasses the tragedy of Gretchen, whom Faust seduces. Part II, developed over a long period of Goethe???s later life, reflects Goethe???s own transition from a predominantly Romantic to a wider world-view and explores more extensive themes, including the values of the Classical past, as it moves towards the work???s resolution.,The protagonist, Faust, is presented in a complex manner, and Goethe???s treatment of the subject matter raises ethical and spiritual issues, many of which are not resolved within the drama itself. Goethe???s stress is on Faust???s striving towards the good, and on the nature of human error, rather than on the traditional Christian view of sin and redemption, and the play???s opening sections and its conclusion can be seen as humanist allegory or metaphor rather than an expression of orthodox religious belief. It is left to the reader to draw their own conclusion about Faust???s everyman character, and the extent to which he earns his ultimate spiritual salvation.,The play had an enormous influence on later German thought and literature, and together with his lyric poetry has ensured Goethe???s place among the great European writers.

  • Flow

    Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called ,. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. , teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

  • Getting Everything You Can Out of All You’ve Got

    A trusted advisor to America’s top corporations and recognized as one of today’s preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.,And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen– or are going to see– that you could take and turn to your advantage?,In Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You’ll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

  • The Acorn Principle

    Self-awareness-knowing your nature, your abilities, and how you react to people and situations-may well be the greatest life-management skill you can have. , is a guide to doing a complete “life checkup” that will help you pinpoint your talents and strengths. Nurturing those strengths is the key to the success you’ve always wanted but didn’t know how to attain. By reading this book and doing the simple exercises, you’ll learn things about yourself that you and most people don’t even suspect.,The potential to live the life of your dreams exists within you. The more you explore your talents, your relationships, and the patterns in your life, the more readily you will be able to tap into those potentials. A more fulfilling and meaningful life is possible for you without changing your nature; it will come from discovering who you already are. The mighty oak sleeps within you . . . right now.

  • The Art of Negotiating

    You negotiate every day of your life, and , is the definitive book on the subject. Gerard I. Nierenberg, president of the Negatiation Institute, is the world’s foremost authority on negotiating. Over 100,000 top executives have attended the Art of Negotiating seminars conducted by Mr. Nierenberg, and his clients include world leaders, corporations, and successful individuals. This invaluable book will show you how to make your negotiating experiences easier, more enjoyable, and more profitable. , will teach you how to:,Whether you are buying a house, asking your boss for a raise, or getting your car repaired, everything in life is a negotiation. Gerard I. Nierenberg’s , will make you a master of it.

  • The Effective Executive

    What makes an effective executive?,The measure of the executive, Peter F. Drucker reminds us, is the ability to “get the right things done.” This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results., Ranging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.

  • The Experience Economy

    You are what you charge for. And if you’re competing solely on the basis of price, then you’ve been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.

  • The Fifth Discipline

    This revised edition of Peter Senge???s bestselling classic, ,, is based on fifteen years of experience in putting the book???s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization???s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in ,, many of which seemed radical when first published in 1990, have become deeply integrated into people???s ways of seeing the world and their managerial practices.,In ,, Senge describes how companies can rid themselves of the learning ???disabilities??? that threaten their productivity and success by adopting the strategies of learning organizations???ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire.,The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the book???s inception, as well as new chapters on Impetus (getting started), Strategies, Leaders??? New Work, Systems Citizens, and Frontiers for the Future.,Mastering the disciplines Senge outlines in the book will: