Brant Cooper is the author of the New York Times bestseller “The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations.
-
Crossing the Chasm
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
-
Extreme Ownership
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors’ new book, THE DICHOTOMY OF LEADERSHIP.,Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three???s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed ???all but lost.??? In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership???at every level???is the most important factor in whether a team succeeds or fails.,Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.,Since it???s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
-
The Innovator’s Dilemma
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors. A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen???s work continues to underpin today???s most innovative leaders and organizations.,The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world???s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller???one of the most influential business books of all time???innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right???yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. ,Offering both successes and failures from leading companies as a guide, The Innovator???s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative???and consistently noted as one of the most valuable business ideas of all time???The Innovator???s Dilemma is the book no manager, leader, or entrepreneur should be without.
-
The Lean Startup
Most startups fail. But many of those failures are preventable. ,is a new approach being adopted across the globe, changing the way companies are built and new products are launched.,Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business., approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on ???validated learning,??? rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.,Rather than wasting time creating elaborate business plans, , offers entrepreneurs???in companies of all sizes???a way to test their vision continuously, to adapt and adjust before it???s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.