John William “Bill” Gurley, CFA is a general partner at Benchmark, a Silicon Valley venture capital firm in Menlo Park, California. He is listed consistently on the Forbes Midas List and is considered one of technology’s top dealmakers.

  • Catastrophic Care

    A visionary and completely original investigation that will change the way we think about health care: how and why it is failing, why expanding insurance coverage will only make things worse, and how it can be transformed into a transparent, affordable, successful system.,In 2007, David Goldhill’s father died from a series of infections acquired in a well-regarded New York hospital. The bill was for several hundred thousand dollars–and Medicare paid it. These circumstances left Goldhill angry and determined to understand how it was possible that world-class technology and well-trained personnel could result in such simple, inexcusable carelessness–and how a business that failed so miserably could be rewarded with full payment. Catastrophic Care is the eye-opening result. Goldhill explicates a health-care system that now costs nearly $2.5 trillion annually, bars many from treatment, provides inconsistent quality of care, offers negligible customer service, and in which an estimated 200,000 Americans die each year from errors. Above all, he exposes the fundamental fallacy of our entire system–that Medicare and insurance coverage make care cheaper and improve our health–and suggests a comprehensive new approach that could produce better results at more acceptable costs immediately by giving us, the patients, a real role in the process.

  • Chronicles, Vol. 1

    So writes Bob Dylan in , his remarkable book exploring critical junctures in his life and career.,Through Dylan’s eyes and open mind, we see Greenwich Village, circa 1961, when he first arrives in Manhattan. Dylan’s New York is a magical city of possibilities — smoky, nightlong parties; literary awakenings; transient loves and unbreakable friendships. Elegiac observations are punctuated by jabs of memories, penetrating and tough. With the book’s side trips to New Orleans, Woodstock, Minnesota and points west, , is an intimate and intensely personal recollection of extraordinary times.,By turns revealing, poetical, passionate and witty, , is a mesmerizing window on Bob Dylan’s thoughts and influences. Dylan’s voice is distinctively American: generous of spirit, engaged, fanciful and rhythmic. Utilizing his unparalleled gifts of storytelling and the exquisite expressiveness that are the hallmarks of his music, Bob Dylan turns , into a poignant reflection on life, and the people and places that helped shape the man and the art.

  • Complexity

    Why did the stock market crash more than 500 points on a single Monday in 1987? Why do ancient species often remain stable in the fossil record for millions of years and then suddenly disappear? In a world where nice guys often finish last, why do humans value trust and cooperation? At first glance these questions don’t appear to have anything in common, but in fact every one of these statements refers to a complex system. The science of complexity studies how single elements, such as a species or a stock, spontaneously organize into complicated structures like ecosystems and economies; stars become galaxies, and snowflakes avalanches almost as if these systems were obeying a hidden yearning for order.,Drawing from diverse fields, scientific luminaries such as Nobel Laureates Murray Gell-Mann and Kenneth Arrow are studying complexity at a think tank called The Santa Fe Institute. The revolutionary new discoveries researchers have made there could change the face of every science from biology to cosmology to economics. M. Mitchell Waldrop’s groundbreaking bestseller takes readers into the hearts and minds of these scientists to tell the story behind this scientific revolution as it unfolds.

  • Have Gun Will Travel

    Death Row Records is one of the most successful music labels of all time. From its inception in 1992, it exploded on the rap music scene with sales climbing to the $125 million mark in just four years. Even more noticeable than the label’s financial success is the effect it had on American youth culture, making gangsta rap more popular with suburban white youth and MTV viewers than traditional rock groups. But under the guidance of six-foot-four-inch, 300-pound CEO Marion “Suge” Knight, Death Row also became the most controversial record label in history – a place where violence, gang feuds, threats, intimidation, and brushes with death were business as usual.,”Have Gun Will Travel” details the spectacular rise and violent fall of a music label that had at its heart a ferocious criminal enterprise cloaked behind corporate facades that gave it a guise of legitimacy. With inside access no other writer can claim, Ronin Ro, the country’s preeminent rap journalist, exposes the facts everyone else is afraid to divulge – from the initial bankrolling of Death Row by a leader of L.A.’s notorious Bloods gang, to links with New York’s Genovese crime family. “Have Gun Will Travel” lays bare the full story behind this influential label, including the still-unsolved murders of Tupac Shakur and the Notorious B.I.G., as well as Suge Knight’s rise to power, his fights with East Coast rap titans such as Sean “Puffy” Combs, and his eventual imprisonment.

  • Monetizing Innovation

    Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation???measured in dollars and cents???is a very hard target to hit. ,Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets???or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.,Monetizing Innovations argues that this is tragic, wasteful, and wrong.,Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat???when you design the product around the price. It???s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.,The authors at Simon Kucher know what they???re talking about. As the world???s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company???s DNA. Illustrative case studies show how some of the world???s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.,A direct challenge to the status quo ???spray and pray??? style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

  • Negotiating the Impossible

    Some negotiations are easy. Others are more difficult. And then there are situations that seem hopeless. Conflict is escalating, people are getting aggressive, and no one is willing to back down. And to top it off, you have little power, money, or other resources to work with. Harvard professor (and negotiation consultant advisor to organizations around the world) Deepak Malhotra shows how to defuse even the most potentially explosive situations and to find success when things seem impossible.,Malhotra illustrates key lessons using behind-the-scenes stories of fascinating real-life negotiations, including drafting the US Constitution, resolving the Cuban Missile Crisis, bringing peace to Northern Ireland, ending bitter disputes in the NFL and NHL, and beating the odds in complex business situations. But he also shows how these same principles and tactics can be applied in everyday life as well, from making corporate deals, negotiating job offers, and resolving business disputes to tackling obstacles in personal relationships and even negotiating with children.

  • Shoe Dog

    In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company???s early days as an intrepid start-up and its evolution into one of the world???s most iconic, game-changing, and profitable brands.,Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike???s annual sales top $30 billion. In this age of start-ups, Knight???s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it???s one of the few icons instantly recognized in every corner of the world.,But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that???s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life???s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers???as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.,Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

  • The High Cost of Free Parking

    American drivers park for free on nearly ninety-nine percent of their car trips, and cities require developers to provide ample off-street parking for every new building. The resulting cost? Today we see sprawling cities that are better suited to cars than people and a nationwide fleet of motor vehicles that consume one-eighth of the world’s total oil production. Donald Shoup contends in , that parking is sorely misunderstood and mismanaged by planners, architects, and politicians. He proposes new ways for cities to regulate parking so that Americans can stop paying for free parking’s hidden costs.

  • The Sixth Man

    The standout memoir from NBA powerhouse Andre Iguodala, the indomitable sixth man of the champion Golden State Warriors.,Andre Iguodala is one of the most admired players in the NBA. And fresh off the Warriors’ third NBA championship in the last four years, his game has never been stronger.,Off the court, Iguodala has earned respect, too–for his successful tech investments, his philanthropy, and increasingly for his contributions to the conversation about race in America. It is no surprise, then, that in his first book, Andre–with his cowriter Carvell Wallace–has pushed himself to go further than he ever has before about his life, not only as an athlete but about what makes him who he is at his core.,The Sixth Man traces Andre’s journey from childhood in his Illinois hometown to his Bay Area home court today. Basketball has always been there. But this is the story, too, of his experience of the conflict and racial tension always at hand in a professional league made up largely of African American men; of whether and why the athlete owes the total sacrifice of his body; of the relationship between competition and brotherhood among the players of one of history’s most glorious championship teams. And of what motivates an athlete to keep striving for more once they’ve already achieved the highest level of play they could have dreamed.,On drive, on leadership, on pain, on accomplishment, on the shame of being given a role, and the glory of taking a role on: This is a powerful memoir of life and basketball that reveals new depths to the superstar athlete, and offers tremendous insight into most urgent stories being told in American society today.