Anna Cheng is an Australian growth marketing expert. She is the Growth Marketing Manager at , and a mentor at ,. Prior to this, Anna was the third employee at ,, where she grew the startup to $200M+ AUM and 45,000+ customers.

  • 21 Lessons for the 21st Century

    In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today???s most pressing issues.,???Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.??????Bill Gates, The New York Times Book Review,How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?,Yuval Noah Harari???s 21 Lessons for the 21st Century is a probing and visionary investigation into today???s most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.,In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis?,Harari???s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.,???If there were such a thing as a required instruction manual for politicians and thought leaders, Israeli historian Yuval Noah Harari???s 21 Lessons for the 21st Century would deserve serious consideration. In this collection of provocative essays, Harari . . . tackles a daunting array of issues, endeavoring to answer a persistent question: ???What is happening in the world today, and what is the deep meaning of these events??????????BookPage (top pick)

  • Bad Blood

    NEW YORK TIMES BEST SELLER ,The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes???now the subject of the HBO documentary The Inventor???by the prize-winning journalist who first broke the story and pursued it to the end.,???The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.??? ???Bill Gates,In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup ???unicorn??? promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes???s worth at an estimated $4.7 billion. There was just one problem: The technology didn???t work.,A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.

  • Inspired

    The basic premise of , is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of “tech companies” like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). , covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms., is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

  • Predictably Irrational

    Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?,When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?,In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable???making us predictably irrational.

  • Super Pumped

    In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.,Award-winning , technology correspondent Mike Isaac???s , presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant ???unicorn,??? Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.,What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber???s pitched battles with taxi unions and drivers, the company???s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.,Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, , is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

  • The Great Gatsby

    A true classic of twentieth-century literature, this edition has been updated by Fitzgerald scholar James L.W. West III to include the author???s final revisions and features a note on the composition and text, a personal foreword by Fitzgerald???s granddaughter, Eleanor Lanahan???and a new introduction by two-time National Book Award winner Jesmyn Ward.The Great Gatsby, F. Scott Fitzgerald???s third book, stands as the supreme achievement of his career. First published in 1925, this quintessential novel of the Jazz Age has been acclaimed by generations of readers. The story of the mysteriously wealthy Jay Gatsby and his love for the beautiful Daisy Buchanan, of lavish parties on Long Island at a time when The New York Times noted ???gin was the national drink and sex the national obsession,??? it is an exquisitely crafted tale of America in the 1920s.