Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

  • A Manual for Cleaning Women

    compiles the best work of the legendary short-story writer Lucia Berlin. With the grit of Raymond Carver, the humor of Grace Paley, and a blend of wit and melancholy all her own, Berlin crafts miracles from the everyday, uncovering moments of grace in the laundromats and halfway houses of the American Southwest, in the homes of the Bay Area upper class, among switchboard operators and struggling mothers, hitchhikers and bad Christians. Readers will revel in this remarkable collection from a master of the form and wonder how they’d ever overlooked her in the first place.

  • Can We Talk About Something More Pleasant?

    In her first memoir, Roz Chast brings her signature wit to the topic of aging parents. Spanning the last several years of their lives and told through four-color cartoons, family photos, and documents, and a narrative as rife with laughs as it is with tears, Chast’s memoir is both comfort and comic relief for anyone experiencing the life-altering loss of elderly parents.,When it came to her elderly mother and father, Roz held to the practices of denial, avoidance, and distraction. But when Elizabeth Chast climbed a ladder to locate an old souvenir from the “crazy closet”???with predictable results???the tools that had served Roz well through her parents’ seventies, eighties, and into their early nineties could no longer be deployed.,While the particulars are Chast-ian in their idiosyncrasies???an anxious father who had relied heavily on his wife for stability as he slipped into dementia and a former assistant principal mother whose overbearing personality had sidelined Roz for decades???the themes are universal: adult children accepting a parental role; aging and unstable parents leaving a family home for an institution; dealing with uncomfortable physical intimacies; managing logistics; and hiring strangers to provide the most personal care.,An amazing portrait of two lives at their end and an only child coping as best she can, , will show the full range of Roz Chast’s talent as cartoonist and storyteller.

  • Charlotte???s Web

    This beloved book by E. B. White, author of Stuart Little and The Trumpet of the Swan, is a classic of children’s literature that is “just about perfect.” This high-quality paperback features vibrant illustrations colorized by Rosemary Wells!,Some Pig. Humble. Radiant. These are the words in Charlotte’s Web, high up in Zuckerman’s barn. Charlotte’s spiderweb tells of her feelings for a little pig named Wilbur, who simply wants a friend. They also express the love of a girl named Fern, who saved Wilbur’s life when he was born the runt of his litter.,E. B. White’s Newbery Honor Book is a tender novel of friendship, love, life, and death that will continue to be enjoyed by generations to come. This edition contains newly color illustrations by Garth Williams, the acclaimed illustrator of E. B. White’s Stuart Little and Laura Ingalls Wilder’s Little House series, among many other books.

  • Good Strategy Bad Strategy

    Clears out the mumbo jumbo and muddled thinking underlying ,strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.,Developing and implementing a strategy is ,central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with ???strategy.??? He debunks these elements of ???bad strategy??? and awakens an understanding of the power of a ???good strategy.???,A good strategy is a specific and coherent response to???and approach for overcoming???the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt???s,nine sources of power???ranging from using leverage to effectively focusing on growth???are eye-opening yet pragmatic tools that can be put to work on Monday morning.,Surprisingly, a good strategy is often unexpected because most organizations don???t have one. Instead, they have ???visions,??? mistake financial goals for strategy, and pursue a ???dog???s dinner??? of conflicting policies and actions.,Rumelt argues that the heart of a good strategy is insight???into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.,uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007???08 financial crisis.,Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, ,stems from Rumelt???s decades of digging beyond the superficial to address hard questions with honesty and integrity.

  • James and the Giant Peach

    When James accidentally drops some magic crystals by the old peach tree, strange things start to happen. The peach at the top of the tree begins to grow, and before long it’s as big as a house. When James discovers a secret entranceway into the fruit and crawls inside, he meets wonderful new friends–the Old-Green-Grasshopper, the dainty Ladybug, and the Centipede of the multiple boots. After years of feeling like an outsider in his aunts’ house, James finally found a place where he belongs. With a snip of the stem, the peach household starts rolling away–and the adventure begins!,Roald Dahl’s first and most widely celebrated book for young people continues to thrill readers around the world.

  • Linchpin

    “This is what the future of work (and the world) looks like. Actually, it’s already happening around you.” ??? Tony Hsieh, CEO, Zappos.com,In bestsellers such as , and ,, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you???your choices, your future, and your potential to make a huge difference in whatever field you choose.,There used to be two teams in every workplace: management and labor. Now there’s a third team: the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.,Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.,As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”

  • One Man???s Meat

    Too personal for an almanac, too sophisticated for a domestic history, and too funny and self-doubting for a literary journal, One Man’s Meat can best be described as a primer of a countryman’s lessons a timeless recounting of experience that will never go out of style.

  • Rules of the Red Rubber Ball

    With simple but delightful storytelling, Kevin Carroll channels his childhood passion for sport and play into a universally appealing blueprint for life. Drawing wisdom from the playgrounds of his youth, where he spent hour upon hour sharpening his body and his mind, Carroll shares with readers his Rules of the Red Rubber Ball – how to achieve maximum human potential through the power of passion and creativity.

  • Start with Why

    The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.,In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who???ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.,Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?,People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. ,START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.,In 2009, , gave one of the most popular TED talks of all time title ???,???. The simple concept presented in this talk ultimately led to Sinek’s bestselling book, ,, which explores how individuals can create sustainable change by actively inspiring others.,Great leaders in any team can get things done and create sustainable change over long periods of time because they inspire others to reach their goals. This is a valuable trait to have in your career and life. If you’re a great leader, you’ll create loyal followers that will stick with you through difficult challenges.,Whether you’re an entrepreneur, a designer creating products people use, or interested in learning why we do the things that we do, , is an invaluable read.

  • The Elements of Style

    You know the authors’ names. You recognize the title. You’ve probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.,This book’s unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of “the little book” to make a big impact with writing.

  • The New Rules of Marketing and PR

    When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’,The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time???at a fraction of the cost of traditional advertising.

  • The War of Art

    A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor???be it starting up a dream business venture, writing a novel, or painting a masterpiece, Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself. Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.,???s ,is the creatives equivalent of ,by ,. It’s an ass-kicking manifesto on ???breaking through blocks and winning our inner creative battles???. It’s also one of the , on this site., took a radically different, no-bullshit approach to writing this book. It focuses on every creatives’ arch-nemesis???,???and how this enemy can stop us from achieving anything if we let it., , asks. The answer: ,More than just a self-help book to overcome procrastination, , is a call-to-arms on professionalism, artistic integrity and drive, whatever your field may be. It’s essential reading for any artist, writer, UX designer or creative professional.

  • UnMarketing

    Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is “marketing,” then the world would probably prefer whatever is the opposite of that.,If you’re ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old “Push and Pray” rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.,This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more.

  • We Should All Be Feminists

    What does ???feminism??? mean today? That is the question at the heart of ,, a personal, eloquently-argued essay???adapted from her much-viewed TEDx talk of the same name???by Chimamanda Ngozi Adichie, the award-winning author of , and ,.,With humor and levity, here Adichie offers readers a unique definition of feminism for the twenty-first century???one rooted in inclusion and awareness. She shines a light not only on blatant discrimination, but also the more insidious, institutional behaviors that marginalize women around the world, in order to help readers of all walks of life better understand the often masked realities of sexual politics. Throughout, she draws extensively on her own experiences???in the U.S., in her native Nigeria, and abroad???offering an artfully nuanced explanation of why the gender divide is harmful for women and men, alike.,Argued in the same observant, witty and clever prose that has made Adichie a bestselling novelist, here is one remarkable author???s exploration of what it means to be a woman today???and an of-the-moment rallying cry for why we should all be feminists.

  • Where I Was From

    In her moving and insightful new book, Joan Didion reassesses parts of her life, her work, her history and ours. A native Californian, Didion applies her scalpel-like intelligence to the state???s ethic of ruthless self-sufficiency in order to examine that ethic???s often tenuous relationship to reality.,Combining history and reportage, memoir and literary criticism, Where I Was From,explores California???s romances with land and water; its unacknowledged debts to railroads, aerospace, and big government; the disjunction between its code of individualism and its fetish for prisons. Whether she is writing about her pioneer ancestors or privileged sexual predators, robber barons or writers (not excluding herself), Didion is an unparalleled observer, and her book is at once intellectually provocative and deeply personal.

  • Your Ad Ignored Here

    Tom is the David Ogilvy of cartooning.???,-Seth Godin, author of Purple Cow,???If marketing kept a diary, this would be it.???,-Ann Handley, Chief Content Officer of MarketingProfs,From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series.,Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons??? popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing ??? handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation.,Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ??? and think about our rapidly evolving world of work.