Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage consumer startups — focused on the themes of marketplaces, micro-entrepreneurship, games/entertainment, and next-gen social products. Previously, he led the Rider Growth teams at Uber.

  • Antifragile

    From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.,In The Black Swan Taleb outlined a problem; in , he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what he calls the “antifragile” is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.,Taleb stands uncertainty on its head, making it desirable, and proposing that things be built in an antifragile manner. Extremely ambitious and multidisciplinary, , provides a blueprint for how to behave-and thrive-in a world we don’t understand and which is too uncertain for us to even try to understand. He who is not antifragile will perish. Why is the city state better than the nation state, why is debt bad for you, and why is almost everything modern bound to fail? The book covers innovation, health, biology, medicine, life decisions, politics, foreign policy, urban planning, war, personal finance, and economic systems. Throughout, the voice and recipes of the ancient wisdom from Phoenician, Roman, Greek, and Medieval sources are heard loud and clear.

  • Bad Blood

    NEW YORK TIMES BEST SELLER ,The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes???now the subject of the HBO documentary The Inventor???by the prize-winning journalist who first broke the story and pursued it to the end.,???The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.??? ???Bill Gates,In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup ???unicorn??? promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes???s worth at an estimated $4.7 billion. There was just one problem: The technology didn???t work.,A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.

  • Crossing the Chasm

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

  • David and Goliath

    In his 1 bestselling books ,, ,, and ,, Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, , is in many ways the most practical and provocative book Malcolm Gladwell has ever written.

  • Different

    Why trying to be the best ??? competing like crazy ??? makes you mediocre.,Every few years a book???through a combination of the author???s unique voice, storytelling ability, wit, and insight???simply breaks the mold. Bill Bryson???s , is one example. Richard Feynman???s ???, is another.,Now comes Youngme Moon???s ,a book,for ???people who don???t read business books.??? Actually, it???s more like a personal conversation with a friend who has thought deeply about how the world works ??? and who gets you to see that world in a completely new light.,If there is one strain of conventional wisdom pervading every company in every industry, it???s the absolute importance of ???competing like crazy.??? Youngme Moon???s message is simply ???Get off this treadmill that???s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.??? , provides a highly original perspective on what it means to offer something that is , different???different in a manner that is both fundamental and comprehensive.,Youngme Moon identifies the outliers, the mavericks, the iconoclasts???the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even ???hostile,??? almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: ???Worried that this car is too small? Look here. It???s even smaller than you think.???,These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with ???extras.???, shows how to succeed in a world where conformity reigns???but exceptions rule.

  • Dune

    Frank Herbert???s classic masterpiece???a triumph of the imagination and one of the bestselling science fiction novels of all time.,Set on the desert planet Arrakis, Dune is the story of the boy Paul Atreides, heir to a noble family tasked with ruling an inhospitable world where the only thing of value is the ???spice??? melange, a drug capable of extending life and enhancing consciousness. Coveted across the known universe, melange is a prize worth killing for….,When House Atreides is betrayed, the destruction of Paul???s family will set the boy on a journey toward a destiny greater than he could ever have imagined. And as he evolves into the mysterious man known as Muad???Dib, he will bring to fruition humankind???s most ancient and unattainable dream. ,A stunning blend of adventure and mysticism, environmentalism and politics, Dune won the first Nebula Award, shared the Hugo Award, and formed the basis of what is undoubtedly the grandest epic in science fiction.

  • Exhalation

    From an award-winning science fiction writer (whose short story “The Story of Your Life” was the basis for the Academy Award-nominated movie ,), the long-awaited new collection of stunningly original, humane, and already celebrated short stories.,This much-anticipated second collection of stories is signature Ted Chiang, full of revelatory ideas and deeply sympathetic characters. In “The Merchant and the Alchemist’s Gate,” a portal through time forces a fabric seller in ancient Baghdad to grapple with past mistakes and the temptation of second chances. In the epistolary “Exhalation,” an alien scientist makes a shocking discovery with ramifications not just for his own people, but for all of reality. And in “The Lifecycle of Software Objects,” a woman cares for an artificial intelligence over twenty years, elevating a faddish digital pet into what might be a true living being. Also included are two brand-new stories: “Omphalos” and “Anxiety Is the Dizziness of Freedom.”,In this fantastical and elegant collection, Ted Chiang wrestles with the oldest questions on earth???What is the nature of the universe? What does it mean to be human????and ones that no one else has even imagined. And, each in its own way, the stories prove that complex and thoughtful science fiction can rise to new heights of beauty, meaning, and compassion.

  • Founders at Work

    For would-be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights straight from the source.,Founders at Work: Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.,Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it’s done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do create value more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

  • Growth Hacker Marketing

    Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.,It wasn???t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.,In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules???critical information whether you???re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

  • High Output Management

    In this legendary business book and Silicon Valley staple, the former chairman and CEO (and employee number three) of Intel shares his perspective on how to build and run a company.,The essential skill of creating and maintaining new businesses???the art of the entrepreneur???can be summed up in a single word: managing. Born of Grove???s experiences at one of America???s leading technology companies, High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance???throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.

  • Hooked

    How do successful companies create products people can???t put down?,Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model???a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ???hook cycles,??? these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging., is based on Eyal???s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder???not abstract theory, but a how-to guide for building better products. , is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.,Eyal provides readers with:,When you reach for your phone, does your finger ever reach for Instagram or Twitter without you consciously meaning to? This is the power of habit-forming products. The world’s most successful digital products, like smartphones, social media platforms, apps, websites, make us form these habits.,What made the iPhone the , in the world? Why does the average person check their smartphone is ,? As of the fourth quarter of 2019, Facebook has almost ,. What is it about these products? According to ,, it’s because they make use form habits, wedge themselves into our lives, and offer variable rewards., is a behavioural design and consumer psychology expert with a focus on helping businesses change user behaviour and retain customers. , is a distillation of his knowledge, after years of research and working with clients. It’s a fascinating read and insight into why we do the things that we do. , explores the , that makes these products so successful, with practical insights to create user habits that stick.

  • Mate

    The 1 bestselling pioneer of “fratire” and a leading evolutionary psychologist team up to create the dating book for guys.,Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20+ years learning what women really want from their men, why they want it, and how men can deliver those qualities.,The short answer: become the best version of yourself possible, then show it off. It sounds simple, but it’s not. If it were, Tinder would just be the stuff you use to start a fire. Becoming your best self requires honesty, self-awareness, hard work and a little help.,Through their website and podcasts, Max and Miller have already helped over one million guys take their first steps toward Ms. Right. They have collected all of their findings in Mate, an evidence-driven, seriously funny playbook that will teach you to become a more sexually attractive and romantically successful man, the right way: No “seduction techniques,” No moralizing, No bullshit. Just honest, straightforward talk about the most ethical, effective way to pursue the win-win relationships you want with the women who are best for you.,Much of what they’ve discovered will surprise you, some of it will not, but all of it is important and often misunderstood. So listen up, and stop being stupid!

  • My Life in Advertising

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • Only the Paranoid Survive

    Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive.,Under Andy Grove’s leadership, Intel became the world’s largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads–when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside–in a new way.,Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever.,Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel’s reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.

  • Startup Rising

    Despite the world’s elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher Schroeder was curious but skeptical about the future of investing in the Arab world.,Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. ??Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, and Living Social making significant bets, despite the uncertainty in the region. Here, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East???one that promises to reinvent it as a center of innovation and progress.

  • The Design of Everyday Things

    The ultimate guide to human-centered design.,Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.,The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.,The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.,The Design of Everyday Things is a powerful primer on how — and why — some products satisfy customers while others only frustrate them.

  • The Diamond Age

    Vividly imagined, stunningly prophetic, and epic in scope, ,is,a major novel from one of the most visionary writers of our time.,Decades into our future, a stone???s throw from the ancient city of Shanghai, a brilliant nanotechnologist named John Percival Hackworth has just broken the rigorous moral code of his tribe, the powerful neo-Victorians. He’s made an illicit copy of a state-of-the-art interactive device called ,Commissioned by an eccentric duke for his grandchild, stolen for Hackworth’s own daughter, the ,purpose is to educate and raise a girl capable of thinking for herself. It performs its function superbly. Unfortunately for Hackworth, his smuggled copy has fallen into the wrong hands.,Young Nell and her brother Harv are thetes???members of the poor, tribeless class. ??Neglected by their mother, Harv looks after Nell. ??When he and his gang waylay a certain neo-Victorian???John Percival Hackworth???in the seamy streets of their neighborhood, Harv brings Nell something special: the ,.,Following the discovery of his crime, Hackworth begins an odyssey of his own. Expelled from the neo-Victorian paradise, squeezed by agents of Protocol Enforcement on one side and a Mandarin underworld crime lord on the other, he searches for an elusive figure known as the Alchemist. ??His quest and Nell???s will ultimately lead them to another seeker whose fate is bound up with the ,a woman who holds the key to a vast, subversive information network that is destined to decode and reprogram the future of humanity.

  • The Dictator’s Handbook

    For eighteen years, Bruce Bueno de Mesquita and Alastair Smith have been part of a team revolutionizing the study of politics by turning conventional wisdom on its head. They start from a single assertion: Leaders do whatever keeps them in power. They don???t care about the ???national interest??????or even their subjects???unless they have to. This clever and accessible book shows that the difference between tyrants and democrats is just a convenient fiction. Governments do not differ in kind but only in the number of essential supporters, or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. The picture the authors paint is not pretty. But it just may be the truth, which is a good starting point for anyone seeking to improve human governance.

  • The Emperor of All Maladies

    Winner of the Pulitzer Prize, and now a documentary from Ken Burns on PBS, The Emperor of All Maladies is a magnificent, profoundly humane ???biography??? of cancer???from its first documented appearances thousands of years ago through the epic battles in the twentieth century to cure, control, and conquer it to a radical new understanding of its essence.,Physician, researcher, and award-winning science writer, Siddhartha Mukherjee examines cancer with a cellular biologist???s precision, a historian???s perspective, and a biographer???s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with???and perished from???for more than five thousand years.,The story of cancer is a story of human ingenuity, resilience, and perseverance, but also of hubris, paternalism, and misperception. Mukherjee recounts centuries of discoveries, setbacks, victories, and deaths, told through the eyes of his predecessors and peers, training their wits against an infinitely resourceful adversary that, just three decades ago, was thought to be easily vanquished in an all-out ???war against cancer.??? The book reads like a literary thriller with cancer as the protagonist.,From the Persian Queen Atossa, whose Greek slave may have cut off her diseased breast, to the nineteenth-century recipients of primitive radiation and chemotherapy to Mukherjee???s own leukemia patient, Carla, The Emperor of All Maladies is about the people who have soldiered through fiercely demanding regimens in order to survive???and to increase our understanding of this iconic disease.,Riveting, urgent, and surprising, The Emperor of All Maladies provides a fascinating glimpse into the future of cancer treatments. It is an illuminating book that provides hope and clarity to those seeking to demystify cancer.

  • The Firm

    The story of McKinsey & Co., America???s most influential and controversial business consulting firm, ???an up-to-date, full-blown history, told with wit and clarity??? (The Wall Street Journal).,If you want to be taken seriously, you hire McKinsey & Company. Founded in 1926, McKinsey can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation???s best organizations; they remapped the power structure within the White House; they even revo??lutionized business schools. In The New York Times bestseller The Firm, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism.,But he also answers the question that???s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were K-Mart???s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron.,McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself. His access puts him in a unique position to demonstrate when it is worth hiring these gurus???and when they???re full of smoke.