Alfred Lin is an American venture capitalist at Sequoia Capital. Lin was the COO, CFO, and Chairman of Zappos.com until 2010.

  • 21 Lessons for the 21st Century

    In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today???s most pressing issues.,???Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.??????Bill Gates, The New York Times Book Review,How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?,Yuval Noah Harari???s 21 Lessons for the 21st Century is a probing and visionary investigation into today???s most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.,In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis?,Harari???s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.,???If there were such a thing as a required instruction manual for politicians and thought leaders, Israeli historian Yuval Noah Harari???s 21 Lessons for the 21st Century would deserve serious consideration. In this collection of provocative essays, Harari . . . tackles a daunting array of issues, endeavoring to answer a persistent question: ???What is happening in the world today, and what is the deep meaning of these events??????????BookPage (top pick)

  • AI Superpowers

    Dr. Kai-Fu Lee???one of the world???s most respected experts on AI and China???reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace. ?? In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. ,Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee???s opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

  • Algorithms to Live By

    A fascinating exploration of how insights from computer algorithms can be applied to our everyday lives, helping to solve common decision-making problems and illuminate the workings of the human mind.,All our lives are constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such issues for decades. And the solutions they’ve found have much to teach us.,In a dazzlingly interdisciplinary work, acclaimed author Brian Christian and cognitive scientist Tom Griffiths show how the algorithms used by computers can also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one’s inbox to understanding the workings of memory, , transforms the wisdom of computer science into strategies for human living.

  • Bad Blood

    NEW YORK TIMES BEST SELLER ,The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes???now the subject of the HBO documentary The Inventor???by the prize-winning journalist who first broke the story and pursued it to the end.,???The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.??? ???Bill Gates,In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup ???unicorn??? promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes???s worth at an estimated $4.7 billion. There was just one problem: The technology didn???t work.,A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.

  • Billion Dollar Whale

    Named a Best Book of 2018 by the Financial Times and Fortune, this “thrilling” (Bill Gates) New York Times bestseller exposes how a “modern Gatsby” swindled over $5 billion with the aid of Goldman Sachs in “the heist of the century” (Axios).,Now a 1 international bestseller, BILLION DOLLAR WHALE is “an epic tale of white-collar crime on a global scale” (Publishers Weekly, starred review), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history.,In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania’s Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude–one that would come to symbolize the next great threat to the global financial system. Over a decade, Low, with the aid of Goldman Sachs and others, siphoned billions of dollars from an investment fund–right under the nose of global financial industry watchdogs. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like The Wolf of Wall Street.,By early 2019, with his yacht and private jet reportedly seized by authorities and facing criminal charges in Malaysia and in the United States, Low had become an international fugitive, even as the U.S. Department of Justice continued its investigation.,BILLION DOLLAR WHALE has joined the ranks of Liar’s Poker, Den of Thieves, and Bad Blood as a classic harrowing parable of hubris and greed in the financial world.

  • Boomerang

    The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge.,Icelanders wanted to stop fishing and become investment bankers. The Greeks wanted to turn their country into a pinata stuffed with cash and allow as many citizens as possible to take a whack at it. The Germans wanted to be even more German; the Irish wanted to stop being Irish.,Michael Lewis’s investigation of bubbles beyond our shores is so brilliantly, sadly hilarious that it leads the American reader to a comfortable complacency: oh, those foolish foreigners. But when he turns a merciless eye on California and Washington, DC, we see that the narrative is a trap baited with humor, and we understand the reckoning that awaits the greatest and greediest of debtor nations.

  • Branded Customer Service

    Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.

  • Chaos Monkeys

    meets , in an irreverent expos?? of life inside the tech bubble, from industry provocateur Antonio Garc??a Mart??nez, a former Twitter advisor, Facebook product manager and startup founder/CEO.,???,Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this ???chaos monkey??? to test online services??? robustness???their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society???s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley???s most audacious chaos monkeys is Antonio Garc??a Mart??nez.,After stints on Wall Street and as CEO of his own startup, Garc??a Mart??nez joined Facebook???s nascent advertising team, turning its users??? data into profit for COO Sheryl Sandberg and chairman and CEO Mark ???Zuck??? Zuckerberg. Forced out in the wake of an internal product war over the future of the company???s monetization strategy, Garc??a Mart??nez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.,Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital ???privacy,??? Garc??a Mart??nez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. , lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

  • Charlie Munger

    Charlie Munger, Berkshire Hathaway’s visionary vice chairman and Warren Buffett’s indispensable financial partner, has outperformed market indexes again and again, and he believes any investor can do the same. His notion of “elementary, worldly wisdom”–a set of interdisciplinary mental models involving economics, business, psychology, ethics, and management–allows him to keep his emotions out of his investments and avoid the common pitfalls of bad judgment.,Munger’s system has steered his investments for forty years and has guided generations of successful investors. This book presents the essential steps of Munger’s investing strategy, condensed here for the first time from interviews, speeches, writings, and shareholder letters, and paired with commentary from fund managers, value investors, and business-case historians. Derived from Ben Graham’s value-investing system, Munger’s approach is straightforward enough that ordinary investors can apply it to their portfolios. This book is not simply about investing. It is about cultivating mental models for your whole life, but especially for your investments.

  • Decisive

    Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.,Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We???re overconfident. We seek out information that supports us and downplay information that doesn???t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn???t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?,In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star???s ingenious decision-making trick to a CEO???s disastrous acquisition, to a single question that can often resolve thorny personal decisions.,Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don???t overlook precious opportunities to change our course?,Decisive is the Heath brothers??? most powerful???and important???book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

  • Designing Your Life

    The 1 New York Times Bestseller.,Whether we???re 20, 40, 60 or older, many of us are still looking for an answer to that perennial question, ???What do you want to be when you grow up???? In ,, Silicon Valley design innovators Bill Burnett and Dave Evans use their expertise to help you work out what you want ??? and how to get it.,Their phenomenally successful Life Design course has been tried and tested by thousands of people, from students to mid-career professionals to retirees contemplating a whole new future. Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.,Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that???s better by a design of your own making.,Because a well-designed life means a life well-lived.

  • Drive

    The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing.,Most people believe that the best way to motivate is with rewards like money???the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home???is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.,Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does???and how that affects every aspect of life. He examines the three elements of true motivation???autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.,Most of what we know about motivation is wrong. In , , reveals how the carrot-and-stick approach of rewarding ???good??? behaviour and punishing ???bad??? behaviour is now the old-school notion of motivation and no longer relevant in today???s world. Once our basic hierarchy of needs are met, we???re actually more motivated by our desire for , a sense of ,and a driving ,.,Pink draws on four decades of scientific research and understanding of what really drives us, with practical advice on how to build a framework around the rewards mechanism. In , you???ll learn how to realise and harness your innate drive to sharpen your habits and productivity.

  • Extreme Ownership

    An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors’ new book, THE DICHOTOMY OF LEADERSHIP.,Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three???s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed ???all but lost.??? In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership???at every level???is the most important factor in whether a team succeeds or fails.,Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.,Since it???s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

  • Factfulness

    Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.,When asked simple questions about global trends – why the world’s population is increasing; how many young women go to school; how many of us live in poverty – we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess journalists, Nobel laureates, and investment bankers.,In ,, Professor of International Health and a man who can make data sing, Hans Rosling, together with his two long-time collaborators Anna and Ola, offers a radical new explanation of why this happens, and reveals the ten instincts that distort our perspective.,It turns out that the world, for all its imperfections, is in a much better state than we might think. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.,Inspiring and revelatory, filled with lively anecdotes and moving stories, , is an urgent and essential book that will change the way you see the world.

  • Farsighted

    The hardest choices are also the most consequential. So why do we know so little about how to get them right?,Big, life-altering decisions matter so much more than the decisions we make every day, and they’re also the most difficult: where to live, whom to marry, what to believe, whether to start a company, how to end a war. There’s no one-size-fits-all approach for addressing these kinds of conundrums.,Steven Johnson’s classic , inspired creative people all over the world with new ways of thinking about innovation. In ,, he uncovers powerful tools for honing the important skill of complex decision-making. While you can’t model a once-in-a-lifetime choice, you can model the deliberative tactics of expert decision-makers. These experts aren’t just the master strategists running major companies or negotiating high-level diplomacy. They’re the novelists who draw out the complexity of their characters’ inner lives, the city officials who secure long-term water supplies, and the scientists who reckon with future challenges most of us haven’t even imagined. The smartest decision-makers don’t go with their guts. Their success relies on having a future-oriented approach and the ability to consider all their options in a creative, productive way.,Through compelling stories that reveal surprising insights, Johnson explains how we can most effectively approach the choices that can chart the course of a life, an organization, or a civilization. , will help you imagine your possible futures and appreciate the subtle intelligence of the choices that shaped our broader social history.

  • Good to Great

    To find the keys to greatness, Collins’s 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

  • Great by Choice

    The new question: Ten years after the worldwide bestseller “Good to Great,” Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In “Great by Choice,” Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.,The new study: “Great by Choice” distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.,The new findings: The best leaders were more disciplined, more empirical, and more paranoid. Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed. The great companies changed less in reaction to a radically changing world than the comparison companies.,This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

  • Halftime

    Are you ready to move into the second half of your life? Bob Buford believes the second half of your life can be better than the first. Much better. But first, you need time to figure out what you want to do with the rest of your life. In Halftime, Buford focuses on this important time of transition—the time when, as he says, a person moves beyond the first half of the game of life. It’s halftime, a time of revitalization and for catching a new vision for living the second half, the half where life can be lived at its most rewarding.,As Buford explains, ‘My passion is to multiply all that God has given me, and in the process, give it back.’ Features of this newly updated and expanded edition include a foreword by Jim Collins, the bestselling author of Good to Great; new questions for reflection or discussion at the end of each chapter; brand new ‘halftime’ stories of men and women enjoying a second half of significance; specific halftime assignments to guide readers into their second-half mission; an essay by Bob on ‘The Wisdom of Peter Drucker’; a special update from the author on how the halftime movement is growing nationally, and links to outstanding resources. Midlife. Halftime. It doesn’t have to be a time of crisis. It can be a catalyst for purpose, impact, and growth.,Bob Buford provides the encouragement and insight to propel your life on a new course away from mere success to true significance—and the best years of your life.

  • How the Mighty Fall

    Decline can be avoided.,Decline can be detected.,Decline can be reversed.,Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How , the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?,In ,, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins’ research project???more than four years in duration???uncovered five step-wise stages of decline:,Stage 1: Hubris Born of Success,Stage 2: Undisciplined Pursuit of More,Stage 3: Denial of Risk and Peril,Stage 4: Grasping for Salvation,Stage 5: Capitulation to Irrelevance or Death,By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.,Great companies can stumble, badly, and recover.,Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins’ research emphasizes, some companies do indeed recover???in some cases, coming back even stronger???,.,Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

  • Leaders Eat Last

    The highly anticipated follow-up to Simon Sinek???s global bestseller.,???, Simon Sinek is an optimist, a visionary thinker, and a leader of the cultural revolution of WHY. His second book is the natural extension of ,, expanding his ideas at the organizational level. Determining a company???s WHY is crucial, but only the beginning. The next step is how do you get people on board with your WHY? How do you inspire deep trust and commitment to the company and one another? He cites the Marine Corps for having found a way to build a culture in which men and women are willing to risk their lives, because they know others would do the same for them. It???s not brainwashing; it???s actually based on the biology of how and when people are naturally at their best.,If businesses could adopt this supportive mentality, employees would be more motivated to take bigger risks, because they???d know their colleagues and company would back them up, no matter what. Drawing on powerful and inspiring stories, Sinek shows how to sustain an organization???s WHY while continually adding people to the mix.