Arnold Stephen “A. J.” Jacobs Jr. is an American journalist, author, and lecturer best known for writing about his lifestyle experiments. He is an editor at large for Esquire and has worked for the Antioch Daily Ledger and Entertainment Weekly.

  • Breakthrough Advertising

    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.,The reason why is because it deals with how to channel the forces in the marketplace which control sales.,Put simply, Gene’s book addresses the universal problem of all copywriting: How to write a headline ??? and an ad that follows it ??? that will open up a whole new market.

  • Enlightenment Now

    If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science.,Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.,Far from being a na??ve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature???tribalism, authoritarianism, demonization, magical thinking???which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.,With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.

  • Free Will

    Belief in free will touches nearly everything that human beings value. It is difficult to think about law, politics, religion, public policy, intimate relationships, morality???as well as feelings of remorse or personal achievement???without first imagining that every person is the true source of his or her thoughts and actions. And yet the facts tell us that free will is an illusion.,In this enlightening book, Sam Harris argues that this truth about the human mind does not undermine morality or diminish the importance of social and political freedom, but it can and should change the way we think about some of the most important questions in life.

  • Go the F**k to Sleep

    A laugh-out-loud, adults-only bedtime story for parents familiar with the age-old struggle of putting their kids to bed, is a book for parents who live in the real world, where a few snoozing kitties and cutesy rhymes don???t always send a toddler sailing blissfully off to dreamland. Profane, affectionate, and radically honest, it captures the familiar???and unspoken???tribulations of putting your little angel down for the night.,Read by a host of celebrities, from Samuel L. Jackson to Jennifer Garner, this subversively funny bestselling storybook will not actually put your kids to sleep, but it will leave you laughing so hard you won???t care.

  • Lying

    As it was in Anna Karenina, Madame Bovary, and Othello, so it is in life. Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption???even murder and genocide???generally require an additional moral defect: a willingness to lie.,In Lying, best-selling author and neuroscientist Sam Harris argues that we can radically simplify our lives and improve society by merely telling the truth in situations where others often lie. He focuses on “white” lies???those lies we tell for the purpose of sparing people discomfort???for these are the lies that most often tempt us. And they tend to be the only lies that good people tell while imagining that they are being good in the process.

  • The 4-Hour Workweek

    What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in Europe.” “I ski in the Andes.” “I scuba dive in Panama.” “I dance tango in Buenos Aires.” He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.,Join Tim Ferriss as he teaches you:

  • The Better Angels of Our Nature

    ???If I could give each of you a graduation present, it would be this???the most inspiring book I’ve ever read.” ??? Bill Gates (May, 2017),A provocative history of violence???from the New York Times bestselling author of The Stuff of Thought, The Blank Slate, and Enlightenment Now.,Believe it or not, today we may be living in the most peaceful moment in our species’ existence. In his gripping and controversial new work, New York Times bestselling author Steven Pinker shows that despite the ceaseless news about war, crime, and terrorism, violence has actually been in decline over long stretches of history. Exploding myths about humankind’s inherent violence and the curse of modernity, this ambitious book continues Pinker’s exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly enlightened world.

  • The Immortal Life of Henrietta Lacks

    1 NEW YORK TIMES BESTSELLER. ???The story of modern medicine and bioethics???and, indeed, race relations???is refracted beautifully, and movingly.??????Entertainment Weekly,Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells???taken without her knowledge???became one of the most important tools in medicine: The first ???immortal??? human cells grown in culture, which are still alive today, though she has been dead for more than sixty years. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb???s effects; helped lead to important advances like in vitro fertilization, cloning, and gene mapping; and have been bought and sold by the billions. ,Yet Henrietta Lacks remains virtually unknown, buried in an unmarked grave.,Henrietta???s family did not learn of her ???immortality??? until more than twenty years after her death, when scientists investigating HeLa began using her husband and children in research without informed consent. And though the cells had launched a multimillion-dollar industry that sells human biological materials, her family never saw any of the profits. As Rebecca Skloot so brilliantly shows, the story of the Lacks family???past and present???is inextricably connected to the dark history of experimentation on African Americans, the birth of bioethics, and the legal battles over whether we control the stuff we are made of. ,Over the decade it took to uncover this story, Rebecca became enmeshed in the lives of the Lacks family???especially Henrietta???s daughter Deborah. Deborah was consumed with questions: Had scientists cloned her mother? Had they killed her to harvest her cells? And if her mother was so important to medicine, why couldn???t her children afford health insurance? ,Intimate in feeling, astonishing in scope, and impossible to put down, The Immortal Life of Henrietta Lacks captures the beauty and drama of scientific discovery, as well as its human consequences.

  • The Righteous Mind

    Why can???t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In ,social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding.,His starting point is moral intuition???the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt shows us how these intuitions differ across cultures, including the cultures of the political left and right. He blends his own research findings with those of anthropologists, historians, and other psychologists to draw a map of the moral domain. He then examines the origins of morality, overturning the view that evolution made us fundamentally selfish creatures. But rather than arguing that we are innately altruistic, he makes a more subtle claim???that we are fundamentally ,It is our groupishness, he explains, that leads to our greatest joys, our religious divisions, and our political affiliations. In a stunning final chapter on ideology and civility, Haidt shows what each side is right about, and why we need the insights of liberals, conservatives, and libertarians to flourish as a nation.

  • The Sound and the Fury

    The Sound and the Fury is the tragedy of the Compson family, featuring some of the most memorable characters in literature: beautiful, rebellious Caddy; the manchild Benjy; haunted, neurotic Quentin; Jason, the brutal cynic; and Dilsey, their black servant. Their lives fragmented and harrowed by history and legacy, the character???s voices and actions mesh to create what is arguably Faulkner???s masterpiece and ??one of the greatest novels of the twentieth century.,???I give you the mausoleum of all hope and desire. . . . I give it to you not that you may remember time, but that you might forget it now and then for a moment and not spend all of your breath trying to conquer it. Because no battle is ever won he said. They are not even fought. The field only reveals to man his own folly and despair, and victory is an illusion of philosophers and fools.??? ???from The Sound and the Fury

  • The Unlikely Disciple

    The hilarious and heartwarming, respectful and thought-provoking memoir of a college student’s semester at Liberty University, the “Bible Boot Camp” for young evangelicals, that will inspire believers and nonbelievers alike.,Kevin Roose wasn’t used to rules like these. As a sophomore at Brown University, he spent his days fitting right in with Brown’s free-spirited, ultra-liberal student body. But when Roose leaves his Ivy League confines to spend a semester at Liberty University, a conservative Baptist school in Lynchburg, Virginia, obedience is no longer optional.,Liberty is the late Reverend Jerry Falwell’s “Bible Boot Camp” for young evangelicals, his training ground for the next generation of America’s Religious Right. Liberty’s ten thousand undergraduates take courses like Evangelism 101 and follow a forty-six-page code of conduct that regulates every aspect of their social lives. Hoping to connect with his evangelical peers, Roose decides to enroll at Liberty as a new transfer student, chronicling his adventures in this daring report from the front lines of America’s culture war.,His journey takes him from an evangelical hip-hop concert to a spring break mission trip to Daytona Beach (where he learns to preach the gospel to partying coeds). He meets pastors’ kids, closet doubters, Christian rebels, and conducts what would be the last print interview of Rev. Falwell’s life.